The company behind familiar department-store names learned the price of borrowed fame. Now it is buying a bigger say in fashion’s future.
A reversible varsity jacket and a crystal-covered leather edition live in the same catalog. Inside the Los Angeles company that gives sports loyalty something to wear.
The Montreal family business still makes premium boots in its original factory. Its bigger move is learning how to sell footwear when the snow does not show up.

David Epstein is President and CMO of the Sportswear Division at Q4 Designs LLC, a New York apparel firm that designs, sources, and builds sportswear and outerwear for brands like DKNY, Reebok, Jessica Simpson, and Steve Madden. He climbed from a retail store manager on the sales floor to running a division inside one of the garment district's busiest design-and-sourcing houses, spending more than two decades learning apparel from the ground up.
Lands' End is an American classics apparel and home retailer founded in 1963 as a mail-order sailing-gear business and now headquartered in Dodgeville, Wisconsin. It sells timeless clothing, swimwear, outerwear, footwear and home textiles directly to consumers through its website and catalogs, and outfits more than 70,000 businesses, organizations and schools through its Outfitters and School Uniform units. Publicly traded on Nasdaq (LE), the company generated roughly $1.3 billion in annual net revenue and is known for its unconditional 'Guaranteed. Period.' promise and its cult-favorite monogrammed canvas tote.
Max Mara Fashion Group is a privately held, family-owned Italian luxury house founded in 1951 in Reggio Emilia by Achille Maramotti. Credited with helping create Italian pret-a-porter, the group turned industrial precision toward high-quality women's ready-to-wear, becoming best known for its camel coats and outerwear. Today it operates a portfolio of brands - including Max Mara, Sportmax, Weekend Max Mara, Marella, Pennyblack, iBlues, MAX&Co. and Marina Rinaldi - across roughly 100 countries with about 6,000 employees and around 2,300 stores, while remaining wholly controlled by the Maramotti family.
Q4 Designs LLC is a New York-based apparel company that designs, sources, produces and manages branded outerwear and sportswear on behalf of well-known brand partners. Founded in 2011 by Harry Tawil and built on more than five decades of combined industry experience, Q4 handles the full product life cycle - design, sourcing and production, planning and sales, and operations - across four Centers of Excellence. Its licensed portfolio spans brands including DKNY, Reebok, Jessica Simpson, Steve Madden, Free Country, Bebe, Canada Weathergear, Snozu and Spyder, covering men's, women's and children's outerwear, sportswear, swimwear and accessories.
Matthew Pantoja is the Chief Brand Officer of Alpha Industries, the outerwear label famous for the MA-1 bomber and M-65 field jacket. Over two decades he has moved through New Era, Reebok, Palladium Boots and Triple 5 Soul, building a career on turning heritage product and youth culture into commercial energy. Since joining Alpha in 2016, he has helped steer the 60-year-old military supplier from surplus-store staple to global lifestyle brand, overseeing product, marketing and brand experiences across every region and channel.