JH Design puts a price on team spirit. From $120 to $10,000.

A red-and-white Houston Rockets jacket costs $119.99 in JH Design’s online store. It has a fleece body, faux-leather sleeves and a team logo on the chest. A few clicks away sits a black Knicks leather jacket embellished with Swarovski crystals. Its listed price is $10,000. Both garments have sleeves, pockets and an allegiance. Somewhere between them, buying a jacket becomes a rather interesting exercise in deciding how much a feeling is worth.

That is a useful way into JH Design Group. The Los Angeles apparel company makes licensed sports and automotive clothing, with jackets at the center of its business. Its storefront sorts the world into basketball, football, baseball, hockey, racing, colleges and car brands. Before asking what you want to wear, it offers a more revealing question: who are you here for?

The difference matters. A shopper can compare two black jackets on fabric and fit. Add a Rockets emblem to one and a rival team’s emblem to the other, and the comparison changes. For an attached fan, an otherwise interchangeable garment becomes very particular. JH Design has built its product range around that particularity.

The logo gets there first

Look closely at the Rockets varsity listing. The construction is familiar: snap fastenings, ribbed cuffs and waistband, contrasting sleeves. The jacket reverses, and the product description specifies “Logo on Both Sides.” Even when the wearer changes the visible surface, the team keeps its place. Reversibility offers another look without requiring another purchase.

Alongside it, JH Design lists a red Rockets nylon bomber with a full-length zipper and a black poly-twill jacket with quilted lining. Each starts at $119.99 in the catalog checked for this profile. The customer can choose a silhouette and fabric while leaving the underlying preference untouched. Houston remains Houston; the rest is wardrobe.

For the buyer, this solves an ordinary problem: finding team clothing that works as an outer layer. For a retailer, it creates several products around the same recognizable identity. Selected listings also invite inquiries about volume discounts. The business can address individual fans and larger orders through the same product vocabulary.

“Logo on Both Sides.”

JH Design’s Rockets varsity product description

What another $9,880 buys

The upper end of the range asks for a different kind of attention. A white product titled the New York Knicks 2026 Championship All Leather Jacket is listed at $4,000. Its specifications describe genuine Napa leather for the body and sleeves, handcrafted leather logos, quilted nylon lining and production in Los Angeles. Those are concrete differences from fleece and faux leather.

The $10,000 black edition adds Swarovski crystal embellishments to the leather construction. The company describes it as limited-edition. That price is roughly 83 times the Rockets varsity listing. It is an advertised price, of course, rather than evidence that shoppers have paid it. But even as an offer, it shows how far JH Design is prepared to stretch the category.

My reading of this range is that JH Design gives the customer several ways to treat a team emblem. It can be everyday decoration, the organizing feature of a substantial leather garment, or part of an elaborate commemorative object. The jacket still has to fit, but practicality explains less and less of the purchase as the decoration becomes more elaborate.

A license with a second destination

There is another transaction behind the jacket: permission to put someone else’s identity on it. JH Design’s history offers a specific example. In August 2015, Sports Business Journal reported that the company had secured an NFL license for high-end men’s and women’s leather and wool outerwear. JH had previously held an NFL license, then spent a period without one.

The new arrangement included an unusual destination for part of the proceeds. A percentage of net sales would be donated monthly to the Retired NFL Players Congress, which would distribute the money to former players needing financial help through a process involving the league’s Player Care Foundation. Former player Bob Grant brokered the arrangement.

That detail makes the deal more revealing than a simple announcement of another logo collection. It connected a clothing purchase to assistance for people who had played the sport. At the time, JH was also reported to hold jacket licenses for MLB, the NHL, the NBA and NASCAR.

The specialist on the merchandise rack

JH Design’s jacket heritage points to 1988, the year recorded for first use of its brand in commerce. Corporate records place incorporation in November 1987. The distinction is small but useful: forming the company and putting the brand into the market were separate events.

Today, its commercial position is easier to see on a retailer’s shelf than in an origin story. Lids lists JH Design Cubs outerwear ranging from nylon bombers to leather jackets. DICK’S Sporting Goods places JH Design in a shopping environment that also includes Starter, Mitchell & Ness and Pro Standard. These are plausible alternatives for a customer looking for visible team affiliation.

JH’s distinguishing feature is the concentration on outerwear across materials and price points. Its own store supplies a direct route to the buyer; outside retailers supply additional places to encounter the jackets. JH Sports Jackets identifies itself as an official distributor. Czech retailer FanObchod also carries the brand, showing that its retail presence extends beyond the direct store’s US shipping boundaries.

The useful lesson for another business is an inference from the catalog: begin with a preference the customer already has, then offer meaningful variations around it. Here, the variations are tangible. A zipper changes how a jacket wears. Leather changes its feel. Reversibility changes its usefulness. The team badge gives those choices a common starting point.

Measure before you pledge

There are practical reasons to slow down before checkout. JH Design’s size chart describes its nylon bombers as slim fit and recommends going one size larger for comfort. The direct store excludes domestic and custom jackets from returns, gives other eligible items a 14-day window to request a return, and does not accept exchanges. A gift buyer should settle the measurements before settling the surprise.

Timing deserves the same attention. The Rockets listings examined here advertise shipment within two weeks; the premium Knicks leather listings say within four weeks. The direct store also excludes overseas addresses, PO boxes and military bases. A last-minute purchase for a particular game needs more planning than the photograph suggests.

The catalog’s logic works best when the customer cares about the emblem and wants to wear it openly. Someone seeking discreet outerwear, immediate delivery or easy size exchanges has a different set of priorities. For everyone else, JH Design presents a wonderfully concrete decision: you know your team. Now decide on the sleeves.