A reversible varsity jacket and a crystal-covered leather edition live in the same catalog. Inside the Los Angeles company that gives sports loyalty something to wear.

Her career is a study in commercial range: start with one market, learn every handoff, then turn brand recognition into something a retailer can actually sell.
Mad Engine Global is a Glendale, California-based designer, manufacturer and distributor of licensed, branded and private-label apparel and accessories. Founded in 1987 as a small Southern California t-shirt supplier, it has grown into a vertically integrated, omnichannel consumer-products company that turns pop-culture properties - from Disney and Marvel to Fortnite, Netflix and Coca-Cola - into wearable merchandise for mass retail, specialty and e-commerce channels worldwide. It also owns brands including LRG, Neff Headwear, Mighty Fine and Fifth Sun, and runs a Take Back recycling program as part of its sustainability push.