nascar
(6)
George Pyne and the business beneath the game
An offensive lineman from a football family found his place in the businesses surrounding sport. From NASCAR to IMG to Bruin Capital, George Pyne has made a career of turning relationships into room to grow.
JH Design puts a price on team spirit. From $120 to $10,000.
A reversible varsity jacket and a crystal-covered leather edition live in the same catalog. Inside the Los Angeles company that gives sports loyalty something to wear.
Don Sackett Put a Laboratory in Your Hand - Then Took It to the Racetrack
A nuclear physicist learned to listen in scrapyards, turned stubborn measurement problems into handheld products, and built SciAps toward a deal worth up to $260 million. His second laboratory is louder: a NASCAR garage.
The company that makes 4,000 radios talk at once - without crossing a single wire
It started when NASCAR had a radio problem nobody else could fix. Four decades later, a seven-person shop outside Atlanta still keeps the whole paddock talking.
Nate Buelow Knows the Dashboard Is Also a Listening Device
The Stellantis marketing executive built his career by reading signals early. Now he is applying that habit to some of Detroit's most identity-heavy brands - from the return of the HEMI to Ram's return to NASCAR.
Kenny Mitchell
Kenny Mitchell is the senior vice president and chief marketing officer of the Levi's brand at Levi Strauss & Co., where he steers global marketing for one of the world's most recognizable denim labels. Before joining Levi's in 2023, he built and scaled the marketing organization at Snap Inc. and held senior roles at McDonald's U.S., Gatorade and NASCAR. Over a 20-plus year career he has collected multiple Cannes Lions, two Emmy nominations, and a long list of industry honors, and he sits on the board of e.l.f. Beauty.