At Customer Contact Week in Las Vegas, UJET showed up as the underdog with a basketball-themed booth, Jettie basketballs, and a Pop-a-Shot game. But behind the pipeline goals, the company's social media and community marketer, Vanya Hoffman, had one private, single-minded mission: meet Shaquille O'Neal. She documented the whole lead-up on LinkedIn as 'Operation Shaq' — complete with a laminated, spiral-bound 'Dossier,' a custom #37 'Dr. O'Neal' ujet.cx jersey, and relentless good humor. It worked. She got on stage, handed Shaq the jersey, and walked away with signed memorabilia and a story that outshined every booth on the floor.
Spiral by UJET is an AI-powered conversational analytics platform that uses Deep AI Research to autonomously analyze 100% of customer interactions across voice, chat, email, surveys, social media, and reviews. Rather than deflecting customers with AI walls, Spiral finds the root cause of why people contact support in the first place and helps teams eliminate avoidable contacts at the source. Founded by Elena Zhizhimontova and acquired by UJET on November 18, 2025, Spiral continues as a standalone product while feeding conversational intelligence into UJET's cloud contact center platform.
Filmed on the expo floor of CCW 2026, this CX Today conversation with UJET's Matt Clare cuts against the deafening tradeshow chorus of 'automate everything.' Instead of using AI to stop customers from reaching out, UJET's newly acquired Spiral analyzes 100% of customer conversations to explain WHY customers are calling, so companies can fix the underlying problem. Clare argues that people still trust people, that AI's real job is to superpower human agents rather than replace them, and that customers deserve choice in how they get help. The talk touches on UJET's brandable mobile and chat SDK, its analytics-to-action loop, and the emerging world of agentic experience orchestration.
UJET's Agent Survey Report, 'The Agent and AI Disconnect,' surveyed 250 U.S. frontline contact center agents at mid-market and enterprise companies to compare AI hype with the daily reality on the call center floor. The findings reveal a striking paradox: while 100% of agents use AI every single day, 78% say those tools are not transformative, 93% are confident they could do their jobs without them, and not a single agent considers AI critical to their success. The report argues that immature, bolt-on AI — especially chatbots layered onto legacy systems — is deflecting customers rather than helping them, leaving agents to clean up failed bot interactions. It closes with a seven-pillar blueprint for turning AI from a liability into a genuine agent co-pilot.
UJET is a cloud-native, mobile-first, CRM-native contact-center-as-a-service (CCaaS) platform positioning itself as the modern 'Experience Center' alternative to legacy giants like Five9, NICE, Talkdesk, and Genesys. Built around enterprise-grade AI, a zero-PII-storage architecture, and two-month deployments, UJET has raised roughly $231M across five rounds at an estimated ~$500M valuation. This story sizes up where the underdog actually stands in a consolidating CCaaS market where every vendor is shouting the same AI promises.
A brand manifesto from UJET arguing that the contact center should be reimagined as an 'experience center.' Rather than a cost center built to minimize customer contact, UJET frames CX as a source of loyalty and revenue. The video walks through a five-step platform: seamless channel blending across chat, call and text; a mobile SDK with biometric (Face ID) authentication; AI-powered automation and routing; agent assist with real-time transcription and next-best-action guidance; and real-time CRM sync that keeps no PII inside UJET. The core pitch: legacy systems solve tickets, UJET builds experiences.

Vasili Triant is the CEO of UJET, an AI-powered cloud contact center platform backed by $183M in funding and built on Google Cloud. With over 20 years spanning Cisco, Serenova, LiveOps, and ShoreTel, he has navigated virtually every inflection point in enterprise communications - from on-premise PBX to cloud-native AI. Appointed sole CEO in April 2025 after serving as CBO, COO, and Co-CEO, Triant now leads UJET's push to reshape customer experience with agentic AI orchestration, deep CRM integration, and a mobile-first architecture that treats the smartphone as the default CX channel.