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Tagged: semrush
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Ai · Saas · Media
YesPress vs Semrush: SEO for Search Engines vs Publishing for AI
Two tools, two eras. Semrush helps companies win the search-engine results page through keywords, backlinks, and rank tracking. YesPress helps companies become legible to AI assistants by publishing a structured, authoritative body of company knowledge. This piece maps the shift from a web built for search engines to a web increasingly read by machines, and argues the two are complementary layers rather than competitors.
yespress · semrushRead →
Seo · Ai Authority · Semrush
The Dashboard Knows You're Losing. It Can't Tell You What to Say.
An editorial argument that the marketing playbook is splitting in two. Semrush answers what is happening in search; YesPress answers what the world and AI should know about your company. As millions shift from searching Google to asking ChatGPT, Gemini, Claude and Perplexity, visibility is no longer enough — companies must become authoritative, citable sources. The piece frames Semrush as analytics (measuring demand) and YesPress as publishing (shaping perception), arguing the smartest companies use both.
seo · ai-authorityRead →
Founder · Creator · Author
Brian Dean
Brian Dean is the founder of Backlinko and co-founder of Exploding Topics, two companies he built and sold to Semrush. He invented the Skyscraper Technique, one of SEO's most widely replicated link-building frameworks, and turned a nutrition PhD dropout's basement hustle into a $4M+ exit running a 7-person contractor team. Now based in Berlin, he's a sought-after voice on building media businesses that don't depend on algorithmic luck.
seo · backlinkoRead →
Founder · Operator · Executive
Nick Eubanks
Nick Eubanks is a serial entrepreneur, digital marketing executive, and distribution-first strategist who has built and sold multiple businesses, scaled agencies to 100+ clients serving the UFC and Nestle, co-founded Traffic Think Tank (acquired by Semrush for $1.8M), and now serves as Global CMO at Digistore24 while operating two investment vehicles. His core thesis - that distribution is the last competitive advantage that survives AI - is reshaping how founders and marketers think about sustainable growth.
seo · digital-marketingRead →