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The Agency Advantage Semrush Quietly Gave Away
Semrush once gave growing agencies something Ahrefs did not: a client operating layer inside the SEO suite. That advantage explains an old buying habit - and why the comparison needs a fresh look now.
YesPress vs Semrush: SEO for Search Engines vs Publishing for AI
Two tools, two eras. Semrush helps companies win the search-engine results page through keywords, backlinks, and rank tracking. YesPress helps companies become legible to AI assistants by publishing a structured, authoritative body of company knowledge. This piece maps the shift from a web built for search engines to a web increasingly read by machines, and argues the two are complementary layers rather than competitors.
Brian Dean
Brian Dean is the founder of Backlinko and co-founder of Exploding Topics, two companies he built and sold to Semrush. He invented the Skyscraper Technique, one of SEO's most widely replicated link-building frameworks, and turned a nutrition PhD dropout's basement hustle into a $4M+ exit running a 7-person contractor team. Now based in Berlin, he's a sought-after voice on building media businesses that don't depend on algorithmic luck.
Nick Eubanks
Nick Eubanks is a serial entrepreneur, digital marketing executive, and distribution-first strategist who has built and sold multiple businesses, scaled agencies to 100+ clients serving the UFC and Nestle, co-founded Traffic Think Tank (acquired by Semrush for $1.8M), and now serves as Global CMO at Digistore24 while operating two investment vehicles. His core thesis - that distribution is the last competitive advantage that survives AI - is reshaping how founders and marketers think about sustainable growth.