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Tagged: self-expression
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Company
Legend
Ai · Consumer · Ecommerce
Doji
Doji is a New York-based AI fashion startup building an app that turns a handful of selfies into a photo-realistic personal avatar, then lets people try on real clothing from anywhere on the web. Founded in 2024 by Dorian Dargan and Jim Winkens - the name is a mash-up of their first names - Doji uses its own diffusion models to make virtual try-ons feel less like a gimmick and more like a fun, social way to shop. The company raised a $14M seed round led by Thrive Capital with participation from Seven Seven Six in May 2025, days after launching on the App Store in more than 80 countries.
doji · ai fashionRead →
Founder · Engineer · Designer
Dorian Dargan
Dorian Dargan is the co-founder and CEO of Doji, an AI fashion app that turns selfies into a photorealistic digital likeness so people can try on real clothes from across the web and actually have fun doing it. An MIT-trained designer-engineer who built avatars at Meta on Oculus Quest and shaped visionOS at Apple, he teamed up with former DeepMind researcher Jim Winkens - the name Doji is literally Dorian plus Jim - and within days of the app's 2025 App Store debut raised a $14M seed round led by Thrive Capital with Alexis Ohanian's Seven Seven Six. He treats the creative process as something close to sacred, and is betting that the most personal way to shop online is to first fall a little in love with the image of yourself.
doji · ai fashionRead →
Consumer · Ecommerce · Marketplace
Studs
Studs is a New York-based ear piercing and earrings brand that pairs licensed, needle-based piercing studios with a large e-commerce and in-store catalog of flatback studs, hoops, huggies and clickers. Founded in 2019 by Anna Harman and Lisa Bubbers, the company coined the idea of 'Earscaping' - curating a personalized stack of piercings and jewelry - and positions itself as a modern, hygienic alternative to mall piercing-gun kiosks and tattoo-shop counters. It operates a fleet of profitable studios across the U.S. alongside a direct-to-consumer online store.
ear piercing · earscapingRead →
Founder · Executive · Operator
Sophia Edelstein
Sophia Edelstein is the co-founder and co-CEO of Pair Eyewear, the direct-to-consumer brand that turned eyeglasses into a fashion accessory you can swap as fast as your mood. She and Stanford classmate Nathan Kondamuri started the company in their senior year after interviewing 400 families about why kids hate their glasses, and built it into a vertically integrated eyewear company with the most automated lens lab in the United States. By late 2023 the company had raised roughly $145 million, grown revenue 24x in three years, and sold millions of interchangeable 'Top Frames'. Edelstein leads brand, creative, web and product design while sharing the CEO seat in one of the more visible co-CEO partnerships in consumer tech.
pair eyewear · co-ceoRead →