A failed restaurant chain sent Viraj Bahl back to sauces. Veeba’s next move was to let restaurant buyers test the business before asking India’s shopkeepers to stock it.
After his restaurants failed, Viraj Bahl sold the family home to start Veeba. The sauce business worked. His advice to the next founder: keep the house.
The merger built a pantry few rivals can match. A decade later, Kraft Heinz is spending more, reorganizing faster and asking whether famous brands can become growth brands again.
The red-capped spice jar is only half the business. Behind it sits a global flavor laboratory that helps supermarkets, food factories and restaurant kitchens decide what the next bite should taste like.
Mike's Hot Honey is a Brooklyn-based food brand that makes honey infused with chili peppers - a sweet-and-spicy condiment for pizza, fried chicken, cheese and more. Founded by Mike Kurtz in 2010 after he discovered chili-infused honey at a Brazilian pizzeria, the company pioneered the hot honey category in the United States and now sells through more than 30,000 retail locations and 3,000-plus restaurants. Led by CEO Matt Beaton since 2015, it has grown from a one-man operation at Paulie Gee's pizzeria into a nationally distributed brand with an estimated $40 million in annual revenue.