aws
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Gautam Ghai and the last mile of an idea
From a Chinese-food delivery venture to enterprise cloud engineering, Gautam Ghai keeps returning to the distance between a promising idea and something a customer can use. Twenty years into SourceFuse, AI is the next test.
Yoav Toussia-Cohen and the business of making the cloud behave
Before DoiT took its first outside investment, Yoav Toussia-Cohen was already helping turn an Israeli cloud consultancy into an international business. His career connects enterprise sales, engineering expertise, and the patient work of getting people to trust both.
Empires makes a habit of building worlds
A family-made creature collector sits at the heart of this Seattle software studio. Beneath the animal spirits is a practical lesson in making a small team’s work go further.
Amandeep Khurana and the sale that happened before he arrived
A technical book once did the selling before Amandeep Khurana joined the call. From co-founding Okera to bringing Claude into enterprises, he has kept returning to the same question: what makes a customer willing to bet on you?
Rackspace Technology and the business of staying on call
The cloud made computing easier to buy. Rackspace built a business around the part that stayed difficult: making it work, every day.
Tom Hamer and the Trouble with Knowing What You Want
At 14, he built an app that taught people to make apps. With Marqo, Tom Hamer turned to the gap between what people mean and what computers understand. His next project takes aim at the wait.
Danny Sheridan and the company on the apartment wall
Before Fern joined Postman, Danny Sheridan tracked its customers on sticky notes. His path from a bedroom e-commerce business to API tooling follows a persistent interest: making useful work easier to repeat.
Andrew Jassy’s very long short stay
He came to Seattle with a plan to leave. Nearly three decades later, the Amazon CEO is still finding reasons to stay - and asking everyone around him to move faster.
AllCloud makes the cloud earn its keep
Buying cloud technology is easy. AllCloud takes on the harder job: connecting AWS, Salesforce, data, and AI to the work a business actually needs to finish.
CyberTech makes the map match the business
A water pipe can have two identities: one on a map, another in an enterprise database. CyberTech builds the connections that help utilities, cities and transit agencies agree on what is actually there.
Innovative Solutions makes AI earn its keep.
A Rochester IT business found its next act in the chores nobody wants: sorting surveys, checking claims, and turning meetings into finished work. Its own AI bill supplied the reality check.
Lightedge and the art of keeping things running
A leaking data center. A tomato processor with patchy connectivity. Lightedge’s hybrid cloud business starts where the neat cloud pitch meets the messy business of staying open.
AWS Elemental makes play possible.
One video. A thousand ways to watch. Inside the AWS business that turns pictures into streams - and makes the machinery disappear.
Eficens DiscoverCloud wants your cloud bill to make sense.
A cloud bill can tell you what you spent. DiscoverCloud pairs its own tools with engineers who help decide what to change - and then help change it.
ERPA makes the old systems move.
The hard part of enterprise technology comes after you buy it. ERPA has built a business around keeping PeopleSoft, Workday and the cloud useful long after the launch party.
Trantor makes the handoff disappear
The hard part of enterprise software often begins after launch. Trantor sells the engineering teams, operating knowledge, and increasingly AI-assisted workflows that keep the work moving.
DoiT makes the cloud bill somebody’s business
A cheaper server is only the beginning. DoiT pairs cloud-cost software with engineers to answer the harder question: what does it actually cost to serve a customer?
Data Intensity makes the cloud decision less cloudy
For companies running Oracle, the expensive question is what to keep, what to move, and who will answer when it breaks. Data Intensity has built a business around all three.
Maxim Schram and the useful art of being annoyed
A troublesome remote control was once useful teaching material. Maxim Schram turned that kind of everyday friction into RedesignMe, then CMNTY - and a career spent shortening the distance between a problem and the people who can fix it.
Joo-Wan Lee and the business of getting along
Joo-Wan Lee began with websites, then built a company around helping other businesses use the cloud. His account of its growth has an unexpected recurring character: the partner.
Kaushik Mahorker and the work behind an answer
Before Wildcard turned toward AI shopping, Kaushik Mahorker worked on the systems that make software useful at scale. His next problem is decidedly retail: helping a product earn its place in the answer.
Venkat Krishnamachari and the work of making room
At MontyCloud, Venkat Krishnamachari builds software to give cloud teams time back. His years producing theatre and music in Seattle offer another view of the same interest: what people can do when someone makes room for them.
Maxim Fateev and the art of picking up where you left off
From Amazon’s messaging systems to Uber’s Cadence and Temporal, Maxim Fateev has spent two decades working on unfinished business. His wager: a computer crash should not erase a program’s progress.
AWS Startup Loft Accelerator: Ten weeks, no equity, fewer wrong turns
A young company can have working code and still have no working business. AWS Startup Loft Accelerator pairs cloud expertise with commercial advice - and lets founders choose the help they actually need.
Joowan Lee and the business between the clouds
Joowan Lee started Megazone with websites and hosting in 1998. His next act was to help other companies use the cloud - and to teach the people who would keep it running.
North makes the cloud cheaper without marrying the bill
Cloud discounts usually demand a prediction about the next three years. North built a business around a more human admission: you might change your mind.
Provectus puts AI where the work gets stuck
A pastry order, a hundred-page risk report, a support ticket: Provectus builds AI around the awkward business chores that hold everything else up. Its proposition is a working system, with the keys handed to the customer.
Spektra makes a business of the cloud’s unfinished chores
A cloud account is easy to open. A classroom, a marketplace deal, and a correct invoice are harder to run. Spektra sells the machinery that makes those promises practical.
Astadia: Change the machine. Keep the business.
The software that runs a business often knows more than its documentation admits. Astadia moves that accumulated knowledge into new technology, then tests whether it still behaves like the original.
Teqfocus and the expensive art of making systems talk
The enterprise AI boom has a paperwork problem. Teqfocus sells the connections, controls and workflow repairs that help a clever demo become useful work.