Tagged: geo
30 results
Brian Stempeck
Brian Stempeck is the CEO and co-founder of Evertune AI, a New York startup that helps brands measure and improve how they show up inside AI models like ChatGPT, Gemini, Claude and Perplexity. He spent 11 years on the executive team of The Trade Desk as employee number eight, serving as Chief Client Officer and later Chief Strategy Officer and a board member, and helped grow the company from a tiny team to a public company worth tens of billions. Before adtech he was a management consultant at Bain & Company and, earlier still, a political journalist. He founded Evertune in 2024 with former Trade Desk colleagues to build the category he calls Generative Engine Optimization.
AirOps
AirOps is a San Francisco-based software company that helps brands stay visible as search shifts from Google links to AI answer engines like ChatGPT, Perplexity, Gemini and Claude. Its platform combines visibility analytics with AI-assisted content creation and refresh workflows, letting marketing teams monitor how often they are cited by AI, find content gaps, and produce brand-consistent pages at scale. Founded in 2022 by Alex Halliday, Matt Hammel and Berna Gonzalez, AirOps raised a $40M Series B in November 2025 led by Greylock and counts Ramp, Webflow, Chime, Carta, Klaviyo and Kayak among its customers.
Botify
Botify is an enterprise platform that helps large brands stay discoverable across search engines and AI assistants. Founded in Paris in 2012 and now headquartered in New York, it combines large-scale website crawling, server-log analysis, AI-driven recommendations and automation to protect and grow organic traffic. As search shifts toward AI answers and shopping agents, Botify has repositioned around 'agentic AI' visibility, serving 500+ brands including Marriott, Expedia, Farfetch, Macy's and The New York Times.
Evertune AI
Evertune AI is a New York-based analytics and generative engine optimization (GEO) platform that measures and improves how brands appear inside AI assistants like ChatGPT, Gemini, Claude, and Perplexity. Founded in 2024 by veterans of The Trade Desk, it runs hundreds of thousands to over a million prompts per customer to score brand visibility, benchmark against competitors, and generate AI-optimized content. The company raised a $15M Series A in August 2025, led by Felicis Ventures.
What ChatGPT Actually Knows About Your Company
When a customer asks ChatGPT about your company, the answer is not pulled from your website in real time. It is assembled from what the model absorbed during training - Common Crawl web pages, Wikipedia, news, reviews, Reddit threads, job postings and structured databases like Crunchbase and Wikidata - frozen at a knowledge cutoff months before the model shipped. This story explains where that knowledge comes from, why it drifts stale, how gaps and old narratives creep in, and what companies can actually do to correct the record.
The AI Visibility Audit (Step-by-Step)
The AI Visibility Audit is a step-by-step method for checking how ChatGPT, Claude, and Gemini describe a brand. It runs a set of buyer-intent prompts across each engine, measures whether answers stay consistent, flags hallucinated or outdated facts, surfaces missing product knowledge and use cases, and turns the gaps into a ranked list of fixes. The goal is simple: know what the machines are saying about you before your customers ask them.
How AI Builds a Mental Model of Your Company
A plain-language field guide to how large language models decide what your company is, who it competes with, and whether to mention you at all. AI does not read a homepage the way a customer does. It assembles a mental model from six raw materials - entities, relationships, sources, repetition, consensus, and freshness - and the companies that understand those six levers are the ones that get named when someone asks an AI for a recommendation.
Why AI Doesn't Recommend Your Startup
A field guide to a quiet problem: when a customer asks ChatGPT, Perplexity, or Gemini for the best tool in your category, your startup never comes up. This story breaks down the five reasons AI models skip you - missing authority signals, sparse public information, weak documentation, few third-party mentions, and inconsistent messaging - and lays out how to fix each one. The core idea: AI doesn't invent authority, it reflects it. If the open web doesn't clearly, consistently, and repeatedly describe what you do, the model has nothing to recommend.
YesPress
YesPress is an editorial engine built for the age of answer engines. It gives a company its own always-on newsroom, publishing structured stories under the company's own name so that ChatGPT, Gemini, and Perplexity have an authoritative public record to cite. The pitch is blunt: your next customer starts with an AI assistant, not your homepage, and AI can only recommend what it can understand. YesPress turns launches, wins, and expertise into machine-readable stories, shipped within 24 hours with entity markup, then tracks which engines quote them.
Ocula Technologies
Ocula Technologies is a UK-based B2B SaaS company that uses agentic AI to generate, enrich and optimize ecommerce product content at scale. Founded in 2021, its platform sits alongside a retailer's PIM and turns structured product data into brand-aligned, search-optimized copy and metadata that stays discoverable across search engines, marketplaces and emerging AI shopping engines. Ocula works with brands and retailers including AO, Boots, Coty, Hornby Hobbies and the Kansas City Chiefs, and raised a £4 million Series A in October 2024.
Peec AI
Peec AI is a Berlin-based software company that helps marketing teams measure and improve how their brand shows up in AI-generated answers. Its platform tracks a brand's visibility, ranking, sentiment and cited sources across ChatGPT, Perplexity, Gemini, Google AI Overviews and other generative engines, then recommends prompts and strategies to close gaps. Founded in early 2025 by Marius Meiners, Tobias Siwonia and Daniel Drabo, the company reached roughly $10M ARR within its first year and raised a $21M Series A led by Singular in November 2025.
The AI Content Consultant
Every platform shift mints a new profession. SAP gave us the SAP consultant. The mobile and search era gave us the certified digital marketer. YesPress argues the AI era is minting its own role - the AI Content Consultant - and is opening a training program to build the first cohort. The pitch: learn Answer Engine Optimization, help companies become the answer that ChatGPT, Perplexity and Google AI Overviews cite, and get in early on a job title that barely exists yet.
Experience.com
Experience.com is a San Ramon, California SaaS company that runs the Experience Management Platform (XMP), a single system for collecting customer and employee feedback, managing online reviews and reputation, and improving local and AI search visibility. Founded in 2015 as SocialSurvey and rebranded in 2021, it is widely used in mortgage, real estate, insurance and banking to turn feedback into reviews, referrals and higher search rankings, including a proprietary 850-point Search Rank Score.
YesPress vs Scrunch AI: Two Different Approaches to AI Visibility
A strategic breakdown of two philosophies for surviving the age of answer engines. Scrunch AI measures how brands appear inside ChatGPT, Perplexity and Gemini, then flags the gaps. YesPress argues that measurement is downstream of a deeper problem: whether a company has published enough structured, first-party knowledge to be legible to AI at all. One monitors the mirror. The other builds the record. This is not a feature comparison - it is a look at two different bets on where durable advantage will live.
Milestone Inc
Milestone Inc is a Santa Clara-based, AI-native digital experience platform (DXP) company that helps enterprises get discovered across search and AI engines, personalize customer experiences, and accelerate customer acquisition. Founded in 1998 by Benu Aggarwal as a marketing company for hotels, Milestone has grown into a composable software and services provider whose GEO-first CMS, Schema Manager, Content Studio, AI Agents, Local Listings, Personalization Engine, and analytics power more than 2,000 brands across hospitality, financial services, restaurants, automotive, retail, and healthcare.
Page One on Google, Invisible on ChatGPT: Welcome to the Being-Known Economy
A 2026 landscape shift shows that being findable on Google no longer means being understood by AI. With 73% of B2B buyers researching purchases through AI tools, and most brands invisible in AI-generated answers despite strong search rankings, YesPress Newsroom argues that companies must build a deliberate 'AI identity' by continuously turning internal knowledge into structured, citable public content — because AI rewards brand mentions, specificity, and authority far more than traditional backlinks or keyword rank.
Statusphere
Statusphere is an AI-powered influencer marketing platform that helps enterprise retailers and consumer brands turn micro-influencers into a scalable, measurable growth channel. It automates the messy parts of creator programs - matching, product fulfillment, compliance, content rights and reporting - so brands can generate authentic user-generated content at scale and improve product discovery across social and AI-powered search. Founded by Kristen Wiley in 2016, the company has powered tens of thousands of creator collaborations for brands including Fenty Beauty, Express and Kendo Brands.
Be the Source, or Be the Guess: How to Get an AI to Say Your Name
A field guide to Generative Engine Optimization (GEO): the practice of structuring your content and earned-media footprint so ChatGPT, Perplexity, and Gemini cite your startup as a source. It explains why citations equal retrieval trust, the platform-specific mechanics, a step-by-step playbook, and the single biggest mistake founders make — publishing only when they raise. It closes with YesPress as the engine that runs GEO on a continuous schedule.
AI Will Answer for You. YesPress Decides What It Says.
YesPress is an AI newsroom: a publishing engine that turns a company's raw material into structured, citable stories published on a branded newsroom of its own, so generative engines like ChatGPT, Perplexity, and Gemini understand and retrieve the company when it matters. Where traditional PR chases headlines and GEO dashboards measure visibility, YesPress publishes the source material AI actually reads — consistently — so visibility compounds through citation and trust.
Marius Meiners
Marius Meiners is the co-founder and CEO of Peec AI, a Berlin company that tells brands whether ChatGPT, Perplexity, and Gemini mention them - and how. A former top-100 League of Legends player who later worked in venture capital and M&A at PwC before joining Antler's Berlin cohort, he vibe-coded Peec's first prototype in a day and a half with V0 after not writing code for four years, signed eight letters of intent before building the real product, and priced it at 85 euros a month while competitors charged 500-plus. Peec launched in February 2025 and crossed roughly 10 million dollars in annualized revenue about 15 months later, raising about 29 million dollars from investors including Singular, 20VC, and Antler.
YesPress vs Peec.ai
Two companies staring at the same problem from opposite ends of the pipe. Peec AI is an analytics platform that watches how brands show up inside ChatGPT, Perplexity, Gemini and Claude, and scores them on visibility, position and sentiment. YesPress is a content operation that manufactures the citable, structured stories that make brands show up in the first place. One measures. One publishes. Together they describe the emerging discipline that marketers are calling Generative Engine Optimization.
GEO vs SEO vs AEO Explained
SEO, AEO, and GEO are three overlapping disciplines describing how content gets found in the age of AI-mediated search. SEO ranks pages on Google and Bing. AEO optimizes for direct answers - featured snippets, voice, and AI Overviews. GEO optimizes for citation inside generative responses from ChatGPT, Perplexity, Claude, and Gemini. The 2026 consensus: they are additive, not substitutive.
Why Your Company Doesn't Exist to ChatGPT Yet
A field report on the quiet reason mid-sized companies vanish from AI answers: not quality, not product, not people, but publishing cadence. Salesforce and Microsoft publish daily. Most companies publish quarterly. The models cite what exists, and the rest becomes a guess.
Top 10 AI Visibility Companies Leading the Future of AI Search in 2026
As buyers increasingly ask ChatGPT, Claude, Gemini, Perplexity and Copilot for recommendations, a new marketing discipline called AI Visibility has emerged. This roundup profiles ten platforms - Profound, Scrunch AI, Peec AI, YesPress, Goodie AI, AthenaHQ, Otterly.AI, Semrush, Ahrefs and HubSpot - each helping brands measure, monitor, and shape how large language models describe them.
The Salesperson Nobody Hired: How AI Decides Who You Trust Before You Do
YesPress Newsroom, powered by Story Engine, publishes the stories that build authority, earn trust, and increase a company's visibility inside AI answers - the recommendations, comparisons, and explanations that millions of people now ask chatbots for before they ever visit a website or run a Google search.
AthenaHQ
AthenaHQ is a San Francisco AI-search optimization platform that helps brands see, measure, and improve how they appear inside generative engines like ChatGPT, Perplexity, Claude, and Gemini. Founded in 2025 by ex-Google Search and DeepMind PM Andrew Yan and ex-ServiceNow engineer Alan Yao, the Y Combinator-backed company treats GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) as the successor to traditional SEO, analyzing millions of AI responses to tell companies whether AI models recommend them - and what to change if they don't.
Averi
Averi is a New York-based AI content engine for startups that blends generative-AI agents with a curated marketplace of vetted US marketing experts. The platform researches, drafts, publishes and optimizes content in one workflow - handling strategy, SEO/GEO, competitor tracking and analytics while keeping humans in creative control. Founded in 2023 by Zack Holland, Averi raised a $2M pre-seed in 2024 and a $3M seed in 2025, and reports roughly $2.1M in revenue with a small team of around a dozen people.
The Dashboard and the Printing Press: How Profound and YesPress Split the Job of Being Seen by a Machine
A head-to-head look at two companies fighting the same war from opposite trenches. Profound is the instrument panel — it measures how ChatGPT, Gemini, Claude and Perplexity talk about your brand. YesPress is the printing press — it manufactures the citable, on-the-record stories those engines actually quote. One tells you the score; the other puts points on the board. For scaleups, B2B startups, enterprise sales teams and employer-branding leaders, the two are less rivals than a dashboard and an engine bolted into the same machine.
The Ten Blue Links Are Dead. Long Live the One Answer.
For twenty years businesses fought for the click: rank #1, get the traffic, win the customer. That war is ending. Millions of buying decisions now begin inside ChatGPT and Google AI Overviews, where AI doesn't return ten blue links but a shortlist of a handful of recommendations, sometimes only one. This piece argues that the winners of the next five years won't have better SEO, they'll own the conversations AI has with their market by becoming the most credible, useful, and trustworthy source on the topics buyers care about. It offers a concrete exercise: write down the 25 questions your ideal customer asks before buying, ask the AI, and see whether you appear at all.
Ethan Smith
In this episode of Lenny's Podcast, Ethan Smith, CEO of Graphite and a veteran SEO expert, breaks down answer engine optimization (AEO) - the practice of getting your product to show up inside answers from ChatGPT, Gemini, Claude, and Perplexity. He explains why AEO is the second-biggest shift in his 18-year SEO career, how it differs from traditional SEO (the head and the tail are different), why being mentioned most often across citations matters more than ranking first, and shares a tactical seven-step playbook covering question research, tracking, landing pages, and off-site citation strategies across YouTube, Reddit, and affiliates. He also debunks widespread AEO misinformation and warns of the dangers of AI-generated content and model collapse.