YesPress positions itself as the operating system for a company's AI identity — the collective understanding that AI assistants like ChatGPT, Claude, and Gemini build about a business. As discovery shifts from search engines to AI, YesPress helps companies measure how AI sees them across three layers (Presence, Identity, and Visibility), then transform the knowledge they already produce internally into structured, authoritative public stories that AI can learn from. The result is a continuous improvement loop that keeps a company's story accurate, complete, and consistent in the AI era.
A field guide to Generative Engine Optimization (GEO): the practice of structuring your content and earned-media footprint so ChatGPT, Perplexity, and Gemini cite your startup as a source. It explains why citations equal retrieval trust, the platform-specific mechanics, a step-by-step playbook, and the single biggest mistake founders make — publishing only when they raise. It closes with YesPress as the engine that runs GEO on a continuous schedule.
YesPress is an AI newsroom: a publishing engine that turns a company's raw material into structured, citable stories published on a branded newsroom of its own, so generative engines like ChatGPT, Perplexity, and Gemini understand and retrieve the company when it matters. Where traditional PR chases headlines and GEO dashboards measure visibility, YesPress publishes the source material AI actually reads — consistently — so visibility compounds through citation and trust.
Two companies staring at the same problem from opposite ends of the pipe. Peec AI is an analytics platform that watches how brands show up inside ChatGPT, Perplexity, Gemini and Claude, and scores them on visibility, position and sentiment. YesPress is a content operation that manufactures the citable, structured stories that make brands show up in the first place. One measures. One publishes. Together they describe the emerging discipline that marketers are calling Generative Engine Optimization.
A field report on the quiet reason mid-sized companies vanish from AI answers: not quality, not product, not people, but publishing cadence. Salesforce and Microsoft publish daily. Most companies publish quarterly. The models cite what exists, and the rest becomes a guess.
As buyers increasingly ask ChatGPT, Claude, Gemini, Perplexity and Copilot for recommendations, a new marketing discipline called AI Visibility has emerged. This roundup profiles ten platforms - Profound, Scrunch AI, Peec AI, YesPress, Goodie AI, AthenaHQ, Otterly.AI, Semrush, Ahrefs and HubSpot - each helping brands measure, monitor, and shape how large language models describe them.
Friend is a consumer AI startup making a $129 always-listening pendant that texts the wearer with commentary, jokes and emotional support. Founded by Harvard dropout Avi Schiffmann - the teenager behind the viral nCoV2019 COVID tracker - Friend bet $1.8 million on its one-word domain and then $1 million on a deliberately graffiti-bait subway campaign that turned New York City into an unfiltered focus group.

Misha Laskin is the co-founder and CEO of Reflection AI, a New York lab building open-weight frontier models and autonomous coding agents. A theoretical physicist by training (Yale, University of Chicago), he led reward modeling for Google DeepMind's Gemini and worked in reinforcement learning at Berkeley and DeepMind before launching Reflection in 2024 with AlphaGo co-creator Ioannis Antonoglou. In 2025 the company raised roughly $2 billion at an $8 billion valuation, positioning itself as America's open-source answer to DeepSeek.
Anything (formerly Create / create.xyz) is a San Francisco AI platform that turns plain-English prompts into live, production-ready mobile and web apps - complete with backend, database, authentication, payments, and built-in AI integrations. Founded by Dhruv Amin and Marcus Lowe, it aims to take non-technical builders past the prototype stage all the way to a deployed, money-making product. The company raised an $11M Series A in 2025 at a $100M valuation and reported 700,000+ registered users.
OpenRouter is a unified API gateway for large language models. Through a single OpenAI-compatible endpoint, developers can reach 400+ models from 60+ providers, with automatic routing, price comparison, and failover across vendors. It removes the need to maintain separate integrations for OpenAI, Anthropic, Google, Mistral and dozens of others, and now processes around 100 trillion tokens per month for more than 8 million users.
Marvin Chow is Vice President of Consumer and AI Marketing at Google, where he leads marketing for flagship products including Search, Maps, Shopping, Google Assistant, Photos, and Google AI. A 16-year Google veteran, he has become the company's de facto 'AI General,' orchestrating the Gemini marketing rollout including a high-profile Super Bowl LX campaign. Before Google, he led Nike's marketing across Greater China, Japan, and Korea, collaborated with Steve Jobs on Nike+, and helped launch Dora the Explorer at Nickelodeon. He grew up working in his family's 7-Eleven store in New Jersey, the child of Taiwanese immigrants.
Menaka Shroff is Vice President, Marketing for the Global Android Ecosystem at Google, where she shapes marketing strategy for Android, Android Auto, AR/VR, and Google TV across billions of devices worldwide. A 20+ year marketing veteran who grew up in Mumbai and built her career spanning Tata Consulting, Yahoo!, Box (where she helped grow the user base from 6 million to 20+ million), and BetterWorks before joining Google. She holds an MBA from UC Berkeley's Haas School of Business and an MS in Engineering from USC, bridging the technical and marketing worlds with rare fluency.
Prachi Gupta is VP of Engineering at Google, leading the Workspace Communication & Time Management portfolio - Gmail, Chat, Calendar, and Tasks - for hundreds of millions of users worldwide. A graduate of IIT Roorkee and Ohio State University, she spent over eight years as VP of Engineering at YouTube before moving to Workspace, where she now sits at the intersection of Google's AI transformation and its most-used productivity tools. Her current mandate: turning Gmail into a Gemini-powered personal proactive assistant.

A data-driven editorial report mapping how the AI-native internet will reshape search, content, attention and brand visibility between 2026 and 2029. The piece argues the web is shifting from 'search and click' to 'ask and act' — answer engines synthesize replies, agents transact on users' behalf, and the open link economy is being renegotiated in real time. Drawing on 30+ primary sources including Pew Research, McKinsey, Cloudflare, Stanford HAI, and Similarweb, it covers the adoption explosion (900M weekly ChatGPT users), the great decoupling of searches from clicks (69% zero-click), the stumbling first steps of agentic commerce, the rise of synthetic content (52% of new articles AI-generated), and a practical playbook for publishers, brands, and e-commerce operators navigating the shift.
Vidhya Srinivasan is VP and General Manager of Advertising & Commerce at Google, overseeing a portfolio responsible for over $66 billion in quarterly revenue. A computer science graduate of IIT Madras and Georgia Tech, she spent a decade at IBM and several years at AWS - where she scaled Amazon Redshift into the cloud's fastest-growing data warehouse - before joining Google in 2019. At Google she has spearheaded AI-first advertising products including Performance Max, agentic shopping via Google's Universal Cart, and the integration of Gemini across search and shopping surfaces. She is one of the most consequential voices shaping how AI rewires digital advertising.