Pierce Washington is an enterprise consulting firm that untangles the messiest part of B2B selling - the journey from quote to cash. Since 2005 it has implemented CPQ, eCommerce, and subscription billing on Salesforce and Oracle platforms, then wired those systems into the ERP backbone so deals price correctly, ship cleanly, and bill accurately. With 100-plus complex CPQ projects behind it and a 'Total Commerce' maturity model guiding clients, the firm helps manufacturers, hi-tech, and life-sciences companies turn slow, error-prone sales processes into self-service revenue engines.
Rootshell Inc is a Santa Clara-based IT consulting and solutions company founded in 2000 that helps enterprises navigate digital transformation. It pairs Silicon Valley delivery with offshore centers in India to provide CRM, CPQ, SAP, ServiceNow, Salesforce, DevOps and managed services, plus its own platforms (Subcontract.com, Howtube, CricFantasy). Led by serial entrepreneur Vijay Gopineedi, the ~93-person firm serves clients across the US, India, Singapore and the Middle East under the tagline 'Excellent Delivered.'
Vendavo is an enterprise software company that helps B2B manufacturers and distributors price, quote, and sell more profitably. Its commercial platform unifies price optimization, intelligent CPQ (configure-price-quote), and rebate management with pricing science and explainable AI, aiming to capture 1 to 3 percent of incremental gross margin from complex commercial processes. Founded in 1998 and headquartered in Denver, Colorado, Vendavo is backed by Francisco Partners and Accel-KKR and serves global industrial customers.
Pricefx is a cloud-native, AI-powered pricing platform that helps enterprises set, manage, and optimize prices. Founded in 2011 in Germany, it offers a modular suite spanning price analytics, price setting, quoting (CPQ), rebate and agreement management, and AI-driven optimization. Today it serves enterprise manufacturers, distributors, and B2B leaders, and is recognized as a Leader in the Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software.
Oracle Sales Cloud (CX Sales) is Oracle's enterprise-grade cloud CRM platform that combines sales automation, AI-driven forecasting, configure-price-quote (CPQ), and subscription management into a single suite. Built on Oracle Fusion Cloud, it connects directly with Oracle ERP and supply chain data, letting sales teams quote accurately, close faster, and forecast confidently - without the integration tax that plagues competing platforms. With 5,500+ enterprise customers and $57.4 billion in annual parent revenue, Oracle Sales Cloud targets large organizations that demand reliability, data depth, and AI at scale.
Nue.io is a unified quote-to-revenue platform built natively on Salesforce that enables B2B SaaS companies to price, quote, sell, bill, and recognize revenue across any channel, pricing model, or mid-term change. Founded by veterans from Zuora, Salesforce Steelbrick, and Anaplan, Nue replaces the patchwork of legacy CPQ and billing systems with a single data model spanning from pricing through billing. Trusted by companies like OpenAI, Glean, Jasper, and Chili Piper, Nue has achieved 3x year-over-year growth and raised $35M to date.
Mark Walker is the CEO and co-founder of Nue.io, a San Francisco-based revenue lifecycle management platform that modernizes CPQ, billing, and order management natively on Salesforce. A serial entrepreneur with 30+ years of business experience, Walker previously founded Strongpoint (acquired by Netwrix in 2021) and held executive roles at ScribbleLive and Skyytek. Under his leadership, Nue raised a $20M Series A in January 2025, achieved $10M ARR, and counts OpenAI among its customers.
Sharath Dorbala is the CEO of Vendavo, the Denver-based B2B pricing and commercial-excellence software company. A two-decade veteran of enterprise SaaS, CPQ, and subscription billing - with stops at Oracle, Amdocs, Conga, and the corner office at Vindicia - he now runs the company that helps the world's manufacturers and distributors squeeze margin out of every quote.
Vijay Gopineedi is the CEO and serial entrepreneur behind Rootshell Inc, a Santa Clara-based IT consulting firm he has led since 2010. Starting his career as a software developer in 1999, he went on to found EZ Info Systems, consult at PwC and Deloitte, and eventually build Rootshell into a ~93-person global IT services company specializing in CPQ, ServiceNow, Salesforce, DevOps, and digital transformation. He is also an early investor in Deepfactor, the developer application security platform acquired by Cisco in August 2024.
Joubin Mirzadegan is a Partner at Kleiner Perkins and CEO/co-founder of Roadrunner, the firm's first incubation since Glean. A former sandwich artisan turned elite sales operator, he scaled Palo Alto Networks' cloud business from $2M to $50M ARR in four quarters, then joined KP in 2019 to help technical founders build go-to-market machines. Along the way he launched Grit, a top-1%-worldwide podcast where he interviews the builders behind breakout companies - guests have included John Doerr, Evan Spiegel, Michelle Zatlyn, and Bret Taylor. Now he's betting his own chips on Roadrunner, an AI-native CPQ platform rebuilding enterprise quoting from the ground up.