The lawyer who
became a revenue radical
Mark Walker graduated from Osgoode Hall Law School in 1990. He never practiced. Within a few years, he had made a clean pivot into enterprise software - and has been there ever since, building companies, selling them, and starting again. The law degree turns out to be a clue: Walker thinks in systems, in contracts, in the structure underneath commercial relationships. It is exactly the mindset that the CPQ and revenue operations market needed someone to bring.
Nue.io is Walker's current act, and it is the sharpest expression of everything he has learned across 30 years in the trenches of CRM, ERP, and SaaS. The pitch is deceptively simple: modern B2B companies - especially those selling subscriptions, usage-based products, or complex multi-product bundles - have outgrown the tools they use to manage revenue. Salesforce CPQ was built for a simpler era. Zuora solves one part of the problem but creates friction at the edges. NetSuite and SAP are enterprise bedrock, not nimble revenue engines. Nobody built the unified system that sits in between all of this and handles every pricing motion, in every channel, in real time.
"We could not have accomplished this with any system other than Nue." - Keith Jones, Head of GTM Systems, OpenAI
Walker co-founded Nue in 2019 with two technical co-founders who knew the legacy systems from the inside. Tina Kung, Nue's CTO, previously led engineering at both Salesforce CPQ and Zuora - the two dominant platforms Nue is positioned to replace. The founding team is not guessing about what is wrong with existing tools. They built those tools. That institutional knowledge is the most defensible thing Nue has.
Before Nue, Walker built Strongpoint - a Salesforce-native security and audit solution that he founded in 2013 and sold to Netwrix in March 2021. Before that, he was COO at ScribbleLive (which was later acquired by Rock Content), and EVP of Sales and Professional Services at Skyytek, one of the leading NetSuite value-added resellers in North America. The pattern across all of it: Walker goes deep into a specific vertical, learns exactly where the plumbing breaks, and builds the fix. He is an operator at heart - not a product visionary who delegates to a team, but someone who understands the sales motion, the customer success function, and the go-to-market execution at a granular level.