Tagged: content-strategy
23 results
Fashion AI Visibility
Fashion discovery is moving from search engines to answer engines. When shoppers ask ChatGPT, Gemini, Claude or Perplexity for the best minimalist label or the most sustainable brand, the names that surface are not the biggest ad spenders but the brands with the most public, structured knowledge for AI to cite. This YesPress Newsroom analysis lays out what large language models look for, why many direct-to-consumer fashion brands underperform despite strong paid-social businesses, and how an always-on newsroom turns internal expertise into compounding, citable assets.
Thenuka Karunaratne
Thenuka Karunaratne is the CEO and co-founder of daydream, a San Francisco startup building an AI-native agency for organic search that pairs SEO agents with human growth experts. He started making money from affiliate websites in high school, bootstrapped a streaming-search business called Flixed through college using programmatic SEO, and in September 2023 launched daydream with co-founder Shravan Rajinikanth. The company raised a $15M Series A in April 2026 led by WndrCo, bringing total funding to roughly $21M.
YesPress vs Semrush: SEO for Search Engines vs Publishing for AI
Two tools, two eras. Semrush helps companies win the search-engine results page through keywords, backlinks, and rank tracking. YesPress helps companies become legible to AI assistants by publishing a structured, authoritative body of company knowledge. This piece maps the shift from a web built for search engines to a web increasingly read by machines, and argues the two are complementary layers rather than competitors.
Why Your Company Doesn't Exist to ChatGPT Yet
A field report on the quiet reason mid-sized companies vanish from AI answers: not quality, not product, not people, but publishing cadence. Salesforce and Microsoft publish daily. Most companies publish quarterly. The models cite what exists, and the rest becomes a guess.
The Robots Read Your Press Releases Now, and They Never Skip a Line
For two decades companies built newsrooms so journalists could find press releases, bios, and logos. Now the primary reader is artificial intelligence. When customers, investors, and analysts ask ChatGPT, Gemini, Claude, or Perplexity about a company, the answer is assembled from whatever public record exists. Companies that publish constantly get learned, cited, and retrieved; companies that stay quiet get filled in by the AI's best guess. YesPress positions itself as the publishing engine that turns every announcement, customer story, and milestone into authoritative newsroom content, founding a new discipline it calls AI Reputation & Knowledge Management.
The Companies AI Recommends Tomorrow Are the Ones Writing Today
A manifesto arguing that the next era of marketing is won not by ranking higher but by being the company AI understands best. It reframes constant publishing as the act of teaching AI systems who you are: every story becomes a citable source, every citation increases trust, and every increase in trust makes AI more likely to retrieve you. The piece introduces the YesPress Newsroom as an always-on publishing engine that gives startups the same compounding institutional-knowledge advantage that Microsoft, Salesforce, OpenAI, NVIDIA and Stripe already enjoy.
Rachel Chen
Rachel Chen is a corporate communications specialist at eBay in San Jose, where she works on CEO communications and the global content team. A Princeton graduate from Philadelphia, she blends press-release craft with editorial storytelling and a data-driven instinct for what readers actually want.
Sarah Teltus
Sarah Teltus is VP of Marketing - Content at Google, one of the world's most influential technology companies. Based in San Francisco, California, she operates at the intersection of content strategy and large-scale digital marketing within Google's vast ecosystem. In her role, she oversees content marketing initiatives across Google's portfolio, spanning cloud services, advertising platforms, AI products, and consumer applications. Her position places her at the center of how Google communicates its rapidly evolving suite of AI and cloud products to businesses, developers, and consumers worldwide.
Stacy Martinet
Stacy Martinet is Adobe's Chief Communications Officer and VP of Marketing Strategy & Communications, overseeing a 200+ person team that handles all stakeholder communications, marketing strategy, events, social media, and corporate social responsibility. A former CMO of Mashable and decade-long veteran of The New York Times digital transition, she bridges the worlds of journalism, media strategy, and enterprise technology with a distinctive voice on AI fluency, creative leadership, and modern brand building.
Marcel Santilli
Marcel Santilli is the CEO and Co-Founder of GrowthX AI, a San Francisco-based 'service-as-software' company that combines expert-led strategy with AI workflows to drive organic growth for B2B companies. Born and raised in São Paulo, Brazil, Santilli spent 15+ years as a CMO and marketing executive at companies including IBM, HP/HPE, HashiCorp, Scale AI, and Deepgram, helping scale a combined $1B+ in ARR across three unicorns. After spending over 1,000 hours encoding marketing workflows into AI at Deepgram, he co-founded GrowthX AI in September 2024 with CTO Daniel Lopes. The company reached $7M+ ARR profitably in under 12 months — using only its own methodology, zero paid ads — before raising a $12M Series A led by Madrona Ventures in May 2025.
Stephanie Zinn
Stephanie Zinn is Editorial Partner at Andreessen Horowitz (a16z), where she leads editorial strategy and audience growth across Substack, X, YouTube, and search. With over a decade in tech editorial, she previously built editorial teams from scratch at Coinbase and GitHub - generating 15M newsletter subscribers at Coinbase and launching GitHub's influential ReadME Project. She is one of the rare operators who treats clear writing not as a nice-to-have but as a core business asset.
Josh Spector
Josh Spector is a content strategist, newsletter creator, and solopreneur who helps businesses and creative entrepreneurs get more clients from their content. He runs For The Interested, a newsletter with 35,000+ subscribers, and previously spent 5.5 years growing the Oscars' social media following from 300K to 10 million — including overseeing the Ellen DeGeneres selfie that broke Twitter. He now operates a multi-six-figure consulting and creator business with zero outbound marketing.
Kim Milosevich
Kim Milosevich is the Chief Marketing Officer for Crypto at Andreessen Horowitz (a16z crypto), widely regarded as one of the architects of Web3's public narrative. Over 25+ years she has shaped communications for Yahoo, Skype, and Coinbase, but her deepest imprint is on a16z itself - where she launched the a16z podcast, built its content infrastructure from scratch, and helped bring the crypto fund's story to the world. After guiding Coinbase through its landmark 2021 Nasdaq direct listing, she returned to a16z in 2022 as CMO to continue shaping how the next era of the internet talks about itself.
Kieran Drew
Kieran Drew is a British writer and online entrepreneur who quit dentistry in 2021 to build a 7-figure business teaching people how to write and grow online. Known for radical financial transparency, his flagship course High Impact Writing and newsletter Digital Freedom, he grew from 0 to $1.5M+ in gross revenue by 2026 while building an audience of 250,000+ on Twitter/X. A survivor of near-fatal spinal surgery and a neurological tumor at 16, Drew turned adversity into creative fuel, building a business rooted in personal freedom, authentic storytelling, and helping others escape their own 'profitable prisons'.
Ashley Faus
Ashley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian, a keynote speaker, Stanford instructor, and author of 'Human-Centered Marketing: How to Connect with Audiences in the Age of AI' (Kogan Page, 2025). She's best known for the 'Content Playground' framework - rejecting the linear marketing funnel in favor of a non-linear, audience-driven content ecosystem. A former musical theater major turned B2B marketing strategist, she argues that trust is the one thing AI cannot automate, and has built a career proving it.
Bernadette Jiwa
Bernadette Jiwa is an Irish-Australian author, brand strategist, and storytelling expert who has written 10 #1 Amazon bestselling business books - including Story Driven, Marketing: A Love Story, and Hunch - plus two novels published by Penguin Random House. A former business consultant who began blogging in her forties, she built one of Australia's most-read business blogs, created the Story Skills Workshop on Seth Godin's Akimbo platform, and has become one of the most cited voices on the power of narrative in business and human connection.
Blake Emal
Blake Emal is a SaaS copywriter, solopreneur, and founder of Pagetear - a subscription copywriting service for tech startups. He rose to prominence as Employee #1 and CMO of Copy.ai, where he helped grow the company from $40K to $250K MRR. Known for growing his Twitter following from 700 to 91,000+ in under a year, Blake teaches practical marketing, landing page conversion, and personal branding. He writes copy for clients like Samsung, Betterment, and TripAdvisor through Pagetear.
Joanna Wiebe
Joanna Wiebe is the founder of Copyhackers and the originator of conversion copywriting — a discipline she coined in 2011. Over nearly two decades, she has trained 70,000+ professionals and consulted for brands from bootstrapped startups to Fortune 100 enterprises including AWS, Canva, and Shopify. Her first traditionally published book, The Copyselling System, is set for release in July 2026 via BenBella/Simon & Schuster.
Nick Eubanks
Nick Eubanks is a serial entrepreneur, digital marketing executive, and distribution-first strategist who has built and sold multiple businesses, scaled agencies to 100+ clients serving the UFC and Nestle, co-founded Traffic Think Tank (acquired by Semrush for $1.8M), and now serves as Global CMO at Digistore24 while operating two investment vehicles. His core thesis - that distribution is the last competitive advantage that survives AI - is reshaping how founders and marketers think about sustainable growth.
Ross Simmonds
Ross Simmonds is a Halifax-based content marketing strategist, agency founder, and author whose core thesis - create once, distribute forever - has reshaped how B2B brands think about content ROI. As CEO of Foundation Marketing (a ~$3.8M revenue agency serving Canva, Snowflake, and Bitly) and founder of Distribution.ai, he operates at the intersection of data-driven creativity and systematic amplification. Ranked #3 globally by BuzzSumo among content marketers, he has generated over $110M in new business for clients and built a following of 75,000+ newsletter subscribers.
Simon Owens
Simon Owens is a Washington, DC-based media industry journalist, newsletter writer, and podcast host who runs Simon Owens's Media Newsletter on Substack. Known for deep-dive reporting on how publishers create, distribute, and monetize digital content, he has interviewed over 1,000 media entrepreneurs and built one of the most-followed independent media newsletters, with 38,000+ Substack followers and 61,000+ LinkedIn followers. His work covers the creator economy, subscription models, local news, and the evolving business of digital publishing.
David Perell
David Perell is a writer, educator, and founder best known for Write of Passage, the online writing course that turned thousands of lurkers into published voices. Armed with 474,000+ Twitter followers and a newsletter empire, he spent six years teaching people to think and write better on the internet - then stopped cold in 2025 when AI upended his mental model of education. He is now figuring out what comes next, in public, as always.
Touseef Ikram
Touseef Ikram is a 20+ year marketing technologist, serial entrepreneur, and digital product leader currently serving as Associate Director of Digital Products at Interlink Multimedia (Geo TV / Jang Media Group) in Karachi. From building Pakistan's pre-Facebook social network Stop.pk (100K+ users) to helping HarPalGeo become the world's #1 YouTube channel for three consecutive months, he operates at the rare intersection of technology, marketing, and product thinking. He founded Taxlytics (open-data tax analytics), PakSatire.com (political satire animations), invented the GPLLG life-prediction framework, and secured a Google News Initiative grant — making him one of Pakistan's most quietly disruptive digital builders.