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Everything on the platform tagged with content-strategy.

Simon Owens is a Washington, DC-based media industry journalist, newsletter writer, and podcast host who runs Simon Owens's Media Newsletter on Substack. Known for deep-dive reporting on how publishers create, distribute, and monetize digital content, he has interviewed over 1,000 media entrepreneurs and built one of the most-followed independent media newsletters, with 38,000+ Substack followers and 61,000+ LinkedIn followers. His work covers the creator economy, subscription models, local news, and the evolving business of digital publishing.

David Perell is a writer, educator, and founder best known for Write of Passage, the online writing course that turned thousands of lurkers into published voices. Armed with 474,000+ Twitter followers and a newsletter empire, he spent six years teaching people to think and write better on the internet - then stopped cold in 2025 when AI upended his mental model of education. He is now figuring out what comes next, in public, as always.

Touseef Ikram is a 20+ year marketing technologist, serial entrepreneur, and digital product leader currently serving as Associate Director of Digital Products at Interlink Multimedia (Geo TV / Jang Media Group) in Karachi. From building Pakistan's pre-Facebook social network Stop.pk (100K+ users) to helping HarPalGeo become the world's #1 YouTube channel for three consecutive months, he operates at the rare intersection of technology, marketing, and product thinking. He founded Taxlytics (open-data tax analytics), PakSatire.com (political satire animations), invented the GPLLG life-prediction framework, and secured a Google News Initiative grant — making him one of Pakistan's most quietly disruptive digital builders.