Tagged: digital-marketing
30 results
YesPress vs Semrush: SEO for Search Engines vs Publishing for AI
Two tools, two eras. Semrush helps companies win the search-engine results page through keywords, backlinks, and rank tracking. YesPress helps companies become legible to AI assistants by publishing a structured, authoritative body of company knowledge. This piece maps the shift from a web built for search engines to a web increasingly read by machines, and argues the two are complementary layers rather than competitors.
Podium Education
Podium Education is an Austin-based edtech company that partners with colleges and universities to close the gap between a degree and a first job. Its flagship product, the Global Career Accelerator, is a for-credit, fully online program in which undergraduates of any major work on real projects for companies like Intel, L'Oreal, OpenAI and the GRAMMYs, build in-demand skills in data, marketing and coding, and collaborate with peers from dozens of countries. After acquiring the early-career talent platform Untapped in 2024, Podium now also connects its students directly to employers, turning coursework into a hiring pipeline.
Vori
Vori is a San Francisco-based SaaS company building the all-in-one operating system for independent grocery stores. Their platform, VoriOS, combines AI-powered point-of-sale, inventory management, automated ordering, pricing automation, loyalty programs, and back-office analytics into a single system — giving independent grocers the same technological leverage that Walmart and Amazon use against them. Founded in 2019 by a third-generation grocer and Stanford/Cornell engineers with backgrounds at SpaceX, Lyft, and Stripe, Vori has processed over $500 million in payments across 140+ stores in 55+ cities, and raised $50 million total including a $22M Series B in May 2026.
BrightEdge
BrightEdge is an enterprise SEO and content performance platform that turns the chaos of search into a measurable system of record. Founded in 2007 by Jim Yu and Lemuel Park, it built one of the largest proprietary data sets in marketing - billions of pages and keywords - and pairs it with an AI engine (DataMind) to power products like Data Cube, ContentIQ, Autopilot and AI Catalyst. Used by thousands of brands including a majority of the Fortune 100, BrightEdge has pivoted hard into measuring and optimizing for AI-driven search experiences like Google AI Overviews, ChatGPT and Perplexity.
Allison Romano
Allison Romano is Vice President of Xbox Digital Marketing and Media at Microsoft, based in New York. With over 15 years leading high-impact marketing and product teams across Microsoft, Google, American Express, and CLEAR, she has shaped how some of the world's biggest brands reach digital audiences. At Xbox, she oversees digital marketing and media strategy for one of the most recognized gaming brands on the planet, blending B2B and B2C expertise to drive growth at scale.
Adam Justis
Adam Justis is VP of Solution Marketing & Evangelism at Adobe, where he leads go-to-market strategy for Adobe Experience Cloud. With 20+ years spanning digital advertising at Microsoft, web analytics at Omniture, and more than a decade at Adobe, he sits at the intersection of AI, personalization, and customer experience. He is a speaker at Adobe Summit, an instructor at UC Irvine's Digital Marketing Certification Program, and a prolific author on Adobe's business blog. Based in Sandy, Utah, he is one of the faces Adobe puts in front of enterprise marketers to explain what modern customer experience looks like.
Amanda Richman
Amanda Richman is VP of Global Media Sales at Microsoft Advertising, leading a 700+ person omnichannel sales team from New York. A 30-year veteran of media and advertising, she has run agencies including Wavemaker US and Mindshare North America, winning Adweek's U.S. Media Agency of the Year at Wavemaker in 2020. She joined Microsoft in March 2024 to help brands navigate the convergence of generative AI, search, and connected TV advertising.
Chris Ogburn
Chris Ogburn is a seasoned technology marketing executive currently serving as GM/VP of Marketing, Global Partners and Alliances at Adobe, where he oversees partner ecosystem marketing strategy for one of the world's leading digital experience and creative software companies. With over three decades spanning Compaq, HP, Hewlett Packard Enterprise, Amazon Web Services, and Anthropic, Ogburn has built a reputation as a go-to architect of partner marketing programs that scale globally. He is a three-time CRN Top 50 Most Influential Channel Chief honoree and a sought-after speaker at venues including MWC Barcelona and HPE Global Partner Summit.
Courtney Mattson
Courtney Mattson is the AVP of Client Growth and Success at Adobe Commerce, leading a team of customer success professionals focused on driving growth outcomes for enterprise ecommerce clients. With a 15-year foundation at FranklinCovey in sales enablement, product marketing, and client success, she brings a distinctive blend of behavioral-change methodology and SaaS business acumen to one of the world's most powerful commerce platforms. Based in Draper, Utah, she operates at the intersection of enterprise technology and human performance.
Danielle Sadick
Danielle Sadick is an Area Vice President of Strategic Enterprise - Digital Media at Adobe, based in New York City. She leads enterprise-level digital media sales strategy, working with some of the world's largest organizations to adopt Adobe's creative and digital media solutions. Her career spans over a decade in digital advertising and media, progressing from assistant media planner at Neo@Ogilvy through programmatic trading roles before joining Adobe, where she has steadily advanced from account executive to vice president. She specializes in connecting enterprise clients with Adobe's expansive creative and marketing technology ecosystem.
David Tokheim
David Tokheim is a senior executive at Adobe where he has served since 2013, most recently elevated to SVP, CXO Americas Industry and Canadian Sales (April 2026). Previously VP of Experience Cloud leading the Media & Entertainment, Communications, and Travel/Hospitality verticals, he has spent his career at the intersection of digital media, advertising technology, and enterprise software. Before Adobe, he was EVP & GM at Six Apart Media (growing its blog audience to 220 million monthly uniques), SVP at Fox Interactive Media overseeing monetization across MySpace and IGN, and VP of Marketing at IGN Entertainment where he built strategic programs for brands like Pepsi, EA, and Walmart. A UCLA English grad turned ad-tech veteran, he champions AI-driven personalization and content velocity as the defining imperatives of modern customer experience.
Hassan Al Shouli
Hassan Al Shouli is a senior communications and strategic business executive at Microsoft's CEMA (Central Eastern Europe, Middle East and Africa) President Office, based in the UAE. With nearly two decades of career experience, he has shaped Microsoft's presence across the Gulf, Saudi Arabia, Egypt, and broader MEA region through executive communications, multi-channel campaigns, and leadership engagement. Before Microsoft, he spent years in the fast-moving MENA digital market at dubizzle and analytics consultancies. He holds an MBA from Cass Business School (now Bayes) and a BSc in Electronics, Engineering, and Communications from the Arab Academy for Science, Technology and Maritime Transport.
Jason Neubert
Jason Neubert is AVP Sales - Data & Insights at Adobe, based in Lehi, Utah, where he leads sales efforts around Adobe's analytics and data intelligence portfolio — including Customer Journey Analytics, Adobe Analytics, and the B2B Edition suite. With over 15 years at Adobe, he has climbed through account executive, senior manager, and regional VP roles, building a reputation for translating complex data products into measurable business outcomes for enterprise buyers. Off the clock, he's a championship-winning volleyball coach whose teams at Lone Peak High School and Utah Reign Volleyball Club claimed multiple state and regional titles.
JD Price
JD Price is the AVP of Customer Growth for Adobe Experience Cloud, based in South Jordan, Utah. A decade-plus Adobe veteran, he built his career climbing every rung of Adobe's sales ladder - from Account Development Manager to Enterprise Account Executive to his current leadership role overseeing customer growth strategy for Adobe's flagship enterprise marketing platform. Before Adobe, he worked in collateral management at Goldman Sachs and State Street, bringing a finance-world precision to the art of enterprise customer acquisition.
Joshua Christensen
Joshua Christensen is the AVP of Customer Growth at Adobe, based in Salt Lake City, Utah. With a career spanning nearly two decades in enterprise software sales and business development, he has grown from frontline sales roles at companies like Workfront to senior leadership at one of the world's largest digital media and marketing technology companies. He holds an MBA from Westminster College and a BASc from the University of Utah, combining formal business education with deep SaaS industry expertise. Colleagues describe him as a results-driven leader who genuinely invests in developing the people around him.
Justin Merickel
Justin Merickel is a Vice President of Product Management and Product Marketing for the Analytics Portfolio at Adobe, where he oversees Customer Journey Analytics, Adobe Analytics, and Mix Modeler. With over two decades of experience in digital marketing and data analytics, he has shaped how enterprise brands measure, understand, and act on customer behavior - from his early days at McCann Erickson through senior leadership at Yahoo!, Efficient Frontier (acquired by Adobe), and ultimately Adobe itself, where he has driven major product and partnership initiatives across the Experience Cloud.
LaSandra Brill
LaSandra Brill is Vice President of Global Digital Marketing at NVIDIA, one of the most influential technology companies in the world. Leading a team of 185+ people, she oversees data strategy, CRM, media, corporate social, marketing automation, NVIDIA.com, analytics, and NVIDIA's own AI marketing strategy. With 20+ years in tech marketing across Cisco and Symantec, she has been recognized as a Top 50 Influential Digital Marketer and Top 25 Women Who Rock Social Media. Beyond her work at NVIDIA, she is a published children's book author - her 2017 book 'Let's Be Friends' promotes inclusion for children with Down syndrome - and serves on the boards of LuMind IDSC Foundation, Special Olympics, and Abilities United.
Marissa Dacay
Marissa Dacay is the Global Vice President of Enterprise Marketing at Adobe, where she leads demand generation, account-based marketing, and AI-driven marketing innovation across Adobe's enterprise portfolio. With 17+ years of experience spanning digital marketing, events, content, operations, and analytics - plus a distinctive three-year detour into HR leadership - she brings an unusually broad perspective to building high-performing marketing organizations. Based in San Francisco, she is known for bold decision-making, trust-first leadership, and a data-meets-creativity approach that has delivered double-digit annual growth.
Matt Eanes
Matt Eanes is the VP and General Manager of Consumer Goods at Adobe, based in the Greater Philadelphia area. A seasoned enterprise software sales leader with over 20 years of experience, he has spent the past decade at Adobe climbing from account executive to leading the consumer goods vertical. Before Adobe, he held senior account roles at Salesforce, Oracle, SAP, and HP, building deep expertise in complex enterprise software deals across multiple industries.
Menaka Shroff
Menaka Shroff is Vice President, Marketing for the Global Android Ecosystem at Google, where she shapes marketing strategy for Android, Android Auto, AR/VR, and Google TV across billions of devices worldwide. A 20+ year marketing veteran who grew up in Mumbai and built her career spanning Tata Consulting, Yahoo!, Box (where she helped grow the user base from 6 million to 20+ million), and BetterWorks before joining Google. She holds an MBA from UC Berkeley's Haas School of Business and an MS in Engineering from USC, bridging the technical and marketing worlds with rare fluency.
Michael Keister
Michael Keister is a technology sales executive and AVP of Media & Entertainment at Adobe, based in Portland, Oregon. With over 15 years of experience in digital marketing and B2B SaaS sales, he has built and led high-performing revenue teams at companies including Zapproved (as CRO), Provana, Airship, Lytics, and Jive Software. Keister brings a track record of designing and executing revenue strategies in media, entertainment, retail, financial services, and technology sectors, and holds a BS in Finance from Oregon State University.
Michael Schechter
Michael Schechter is Corporate Vice President of Search Growth and Experiences at Microsoft, where he has spent over two decades shaping how people discover information on the web. A computer science graduate of the University of Maryland, he has been at the center of Bing's evolution - from leading the captions feature in its early days to orchestrating the AI-powered transformation of Bing with Copilot Search. Known for his candid voice on search industry trends and his willingness to engage publicly on topics like citation transparency and AI reliability, Schechter represents the rare executive who can speak both engineer and user fluently.
Nic Reese
Nic Reese is AVP of Digital Media Enterprise at Adobe, based in Atlanta, Georgia, with over 15 years of experience driving enterprise sales and adoption of Adobe's creative and marketing technology platforms. He has championed Adobe's generative AI initiative - Adobe Firefly - and works at the intersection of creative software, marketing cloud, and enterprise digital transformation at one of the world's leading software companies.
Oren Herzenberg
Oren True Herzenberg is an Area Vice President of Content at Adobe, based in New York, where he leads enterprise sales and strategy for Adobe's content management portfolio - including Adobe Experience Manager and the Content Supply Chain - with a particular focus on regulated industries like financial services and insurance. A Stevens Institute of Technology graduate who came up through digital marketing and inside sales, he has spent the bulk of his career scaling Adobe's AEM business from specialist to general manager to VP, building a reputation for connecting the dots between complex enterprise content challenges and Adobe's platform ecosystem.
Rahul Sharma
Rahul Sharma is Vice President of Marketing at Microsoft, based in New Delhi, India. He leads marketing strategy and execution for one of the world's most valuable technology companies in one of its fastest-growing markets. Operating at the intersection of enterprise software, AI, and cloud computing, Sharma drives Microsoft's brand and commercial marketing efforts across India - a country Microsoft has identified as central to its global AI and cloud expansion strategy.
Sarah Kennedy Ellis
Sarah Kennedy Ellis is Vice President of Global Marketing at Google Cloud and Google Workspace, where she leads demand generation, account-based marketing, and digital strategy for two of Google's fastest-growing enterprise businesses. A two-decade veteran of B2B tech marketing, she previously served as CMO at Marketo - orchestrating its $4.75 billion acquisition by Adobe in 2018 - and then led a 400-person global marketing organization at Adobe Experience Cloud. At Google, she has been central to repositioning Google Cloud as 'the first choice in AI,' helping grow the business from a $12 billion to over $39 billion run rate.
Sarah Teltus
Sarah Teltus is VP of Marketing - Content at Google, one of the world's most influential technology companies. Based in San Francisco, California, she operates at the intersection of content strategy and large-scale digital marketing within Google's vast ecosystem. In her role, she oversees content marketing initiatives across Google's portfolio, spanning cloud services, advertising platforms, AI products, and consumer applications. Her position places her at the center of how Google communicates its rapidly evolving suite of AI and cloud products to businesses, developers, and consumers worldwide.
Scott Zieglar
Scott Zieglar is an Area Vice President at Adobe focused on Content and Experience Delivery at Scale With AI. Based in Indialantic, Florida, he is a seasoned enterprise sales and technology leader with a career that spans Adobe Experience Manager, AI-driven personalization, and content supply chain solutions. With roots in financial services tech and previous executive roles at Accent Technologies and Communication Intelligence Corp, Zieglar has carved out a specialty at the intersection of content operations and artificial intelligence within one of the world's largest software companies.
Selin Song
Selin Song is the President of Google Customer Solutions, leading the global organization that helps millions of small and medium-sized businesses grow using Google's AI-first advertising products. A 20-year Google veteran who started as a temp approving ads, she has lived and worked across four countries - the US, India, Singapore, and Ireland - building a career that spans revenue strategy, operations, and regional leadership across APAC and EMEA before taking the top seat at GCS.
Cali Tran
Cali Tran is CEO of Simpli.fi, a programmatic advertising platform backed by Blackstone and GTCR that runs 140,000+ ad campaigns monthly for 40,000 advertisers. Born in a Vietnamese refugee camp at Camp Pendleton and raised as the youngest of six in a family restaurant, he built a career spanning investment banking, venture capital, startup co-founding, and C-suite leadership at Ancestry, Valassis, Centerfield, Brandwatch, and Cision. At Valassis, he engineered a 5x expansion of digital revenue for a $2 billion company. He is an advisor at SignalFire, a board member of OneVietnamNetwork, and a Bowdoin College alumni council member who graduated cum laude in History before earning his MBA from Harvard Business School.