Tagged: marketing
29 results
The AI Visibility Audit (Step-by-Step)
The AI Visibility Audit is a step-by-step method for checking how ChatGPT, Claude, and Gemini describe a brand. It runs a set of buyer-intent prompts across each engine, measures whether answers stay consistent, flags hallucinated or outdated facts, surfaces missing product knowledge and use cases, and turns the gaps into a ranked list of fixes. The goal is simple: know what the machines are saying about you before your customers ask them.
Share One
Share One is a Round Rock, Texas company that turns customers into storytellers by producing verified video testimonials. Founded in 2020 by Dan Lievens, it pairs professional human interviewers and editors with a tracking platform to capture, verify, and distribute authentic customer stories, positioning genuine human narratives as a trust signal in a market flooded with AI-generated content.
Seth Godin on the Future of Marketing: Better, Not Louder
In an in-depth virtual conversation on the Entrepreneur Studio podcast, marketing legend Seth Godin joins host Chris Allen to redefine what marketing actually is in the age of AI. Godin argues that marketing was never about hype, ads, or hustle, but about creating the conditions for other people to eagerly spread your idea. He unpacks permission marketing, why a brand is a promise rather than a logo, why authenticity is a trap that should be replaced with consistency, how false proxies mislead companies, and why the real opportunity with AI is to make things better rather than cheaper. Threaded with vivid stories about Carmine's restaurant, a slipper-wearing boiler technician, Volkswagen's emissions scandal, and the wine merchant Garagiste, Godin makes the case that in a world of infinite noise, the winning move is to be better, not louder.
How Jake Built 'Early,' the Push-Up Alarm App Making $50,000 a Month
In this Starter Story episode, host Pat Walls interviews Jake, a 24-year-old self-taught developer and former accountant who built 'Early,' an iPhone alarm clock app where you must do push-ups to turn off your alarm. Launched at the end of 2025, the app went from zero to over $50,000 a month in just four months, racking up more than 200,000 downloads. Jake breaks down how he found and validated the idea, why he shipped an MVP in 19 days, how iOS 26's AlarmKit API made a reliable alarm app possible, and why influencer marketing and top-of-funnel views were the true secret to his growth.
Anuj Jalan
Anuj Jalan is the Vice President of Sales Marketing at Microsoft, based in Chandigarh, India. He has built his career across major technology and services firms, moving from process development at Genpact and customer support at Dell to senior sales and marketing leadership at one of the world's largest technology companies. With an MBA from Symbiosis Institute of Management Studies and a background spanning recruitment, operations, and client engagement, Jalan represents the archetype of a career professional who climbed the ranks through diverse industry exposure in India's booming tech sector.
Emily Brittain
Emily Brittain is a Senior Communications Manager at Microsoft, working within the Office of the Americas Markets & Industries President. Based in Nashville, Tennessee, she crafts the stories that shape how Microsoft's largest regional business - spanning Canada, the United States, and Latin America - communicates its vision internally and externally. A Northwestern University-trained journalist with over 11 years at Microsoft, she brought a multimedia storyteller's instincts to one of the world's most consequential technology companies, producing town halls, executive narratives, and brand messaging at scale.
Gilad Shainer
Gilad Shainer is Senior Vice President of Networking at NVIDIA, where he leads the strategy, marketing, and ecosystem development for the company's networking portfolio — including InfiniBand, Ethernet, DPUs, and interconnect technologies that power more than half the world's top 500 supercomputers. A Technion-trained electrical engineer who graduated Cum Laude at both B.Sc. and M.Sc. levels, Shainer spent nearly two decades at Mellanox Technologies before joining NVIDIA via the $6.9 billion acquisition in 2020. He founded the HPC-AI Advisory Council in 2008, which now spans 400+ organizations globally, co-founded the ISC Student Cluster Competition, holds two R&D 100 Awards (2015 and 2019), and has authored or co-authored dozens of papers across IEEE, ACM, and Springer venues. At a moment when AI factories are rewriting the rules of data center design, Shainer is the person making sure the wires — and the protocols running through them — are ready.
Playbook
Playbook is a San Francisco-based software company building a visual, AI-powered cloud storage and digital asset management platform for creative professionals. Founded in 2019 by Jessica Ko, it blends a Pinterest-style gallery with Dropbox-style storage, adding automatic AI tagging, GPT-powered search, real-time review, and workflow automation so designers and marketing teams can find, organize, and share images and video without digging through folders. Backed by Bain Capital Ventures and Founders Fund, Playbook has grown to millions of registered users managing hundreds of millions of assets.
Michael Beebe
Michael Beebe is the CEO of Dstillery, a New York-based AI ad targeting company known for its patented ID-free technology. A former Goldman Sachs analyst who spent two decades as an investor at Soros Fund Management, Viking Global, and his own fund Mojave Capital, he joined Dstillery in 2017 as CFO and was named CEO in August 2018. Under his leadership Dstillery pivoted from a demand-side platform into an audience data company betting on privacy-safe, cookie-free targeting.
The Copywriter Who Refused to Sell You Anything
A curated collection of ten enduring quotes drawn from Eugene Schwartz's 1966 classic Breakthrough Advertising, each paired with a practical marketing lesson. The article distills Schwartz's central philosophy that copy cannot manufacture desire but only channel the hopes, dreams, and fears already living in the hearts of millions. The quotes span headlines, urgency, believability, and the idea that great advertising makes people want to buy rather than forcing them to. The book, long called the 'Bible of Direct Response Marketing,' is now published by Brian Kurtz through Titans Marketing.
Carl Skanderup
Carl Skanderup is the CEO of Carats & Cake and Bliss & Bone, two wedding-tech brands he runs with his wife Cindy. A former Wells Fargo director who once managed more than $1 billion in real-estate loans, he traded corporate finance for the messy craft of building companies in the wedding industry. His through-line is a hard-won lesson: the product is rarely the problem, the marketing is. He writes about it publicly on Substack, part confession, part field notes from 15 years of building and running businesses.
Keigo Okumura
Keigo Okumura is Vice President of Marketing at ServiceNow Japan, bringing over two decades of marketing leadership across enterprise technology giants including Oracle, Adobe, Dell Technologies, and Citrix. Based in Japan, he oversees marketing strategy for ServiceNow's Japan region, helping drive the AI-powered workflow platform's expansion in one of the world's most demanding enterprise markets. His career arc - from systems engineer at Hitachi Solutions to VP at a $13B+ cloud company - reflects a rare blend of technical grounding and strategic marketing acumen.
Gavin King
Gavin King is VP of Portfolio Marketing at ServiceNow, where he connects the platform's sprawling product launches, AI vision, and strategic narrative into one coherent story. After 25 years at Microsoft - including a stint as Chief of Staff to CEO Satya Nadella - he brings a rare combination of brand-scaling experience, executive proximity, and B2B marketing depth to one of enterprise tech's most ambitious growth stories.
Rev Intelligence
Rev Intelligence (formerly LeadCrunch, also known as Rev / GetRev) is a San Diego-based AI sales intelligence platform that helps B2B teams find companies most likely to buy. Its signature approach, exegraphics, models how companies actually operate - their execution, culture, and momentum - instead of relying on firmographics alone.
Lorenz Esguerra
Lorenz Esguerra is the chief executive of Folklore, a Minneapolis-area design and technology agency he has grown roughly 40% in under a year. A Filipino American agency veteran with a 30-year career spanning Procter & Gamble, Bain & Co., Weber Shandwick and Edelman, he is known for turning offices into growth engines and for championing diversity in the advertising profession as treasurer of the nonprofit The BrandLab.
Amanda Luke
Amanda Luke is the CEO of Bonafide Provisions, the family-founded California maker of organic, traditionally-prepared bone broth. A UC Berkeley and Columbia-trained marketer, she spent years building health-and-wellness brands at Safeway and Luvo before joining the small Carlsbad broth company in 2018, rising from VP of Marketing to CEO within roughly a year. Under her leadership the women-led brand pushed beyond frozen broth into keto cups, cooking broths, and shelf-stable pantry products, positioning Bonafide as one of the most recognizable clean-label bone broth names in the United States.
Anastasia Leng
Anastasia Leng is the founder and CEO of CreativeX, a New York technology company that uses AI and computer vision to measure the quality, consistency, and effectiveness of the images and videos brands put into the world. Fortune 500 giants like Unilever, Heineken, Mondelez, Nestle, and Google use it to bring data to the one part of marketing that has always resisted measurement: the creative itself. A lifelong nomad raised across seven countries and a former Google product lead who co-founded the celebrated ecommerce startup Hatch, Leng has built CreativeX into one of the defining companies in the emerging field of creative data, raising about $30 million along the way.
Web Augustine
Web Augustine is the founder and CEO of HiWire, a Menlo Park outfit that runs high-end executive search and fundraising help for early-stage startups at entrepreneur-friendly terms. A Stanford-trained mechanical engineer turned marketer, he was the first product manager on HP's DeskJet inkjet line, Sun Microsystems' employee 152, and the founding VP of marketing who helped spin VeriSign out as a standalone company in 1995. Four decades in, he splits his time between recruiting CEOs and VPs for founders, advising on pitch decks and financial forecasts, and writing books - including a 2020 political satire and a 1,400-entry quotations collection.
Monica Belsito
Monica Belsito is the CEO of Function of Beauty, the made-to-order personal care company that turns an online quiz into a custom bottle of shampoo. She took the top job in July 2025 after a career spent building consumer brands that get acquired: founding CMO at feminine-care brand LOLA, CMO at hummus maker Sabra (bought by PepsiCo in 2024), and senior brand manager at Dollar Shave Club before its $1 billion sale to Unilever. A Georgetown grad and Harvard MBA who started in crisis PR and Colgate's management program, she now steers Function of Beauty's push from DTC into shelves at Target, Sephora, Walmart, and Amazon.
Ji Hyun Na
Ji Hyun Na is a South Korea-based marketing manager at The Phum Co Ltd, working at the intersection of marketing and partner management across the IT and data-analytics space. With a business-administration background and early experience in accounting before pivoting fully into marketing, she follows the marketing industry closely - including newsletters like Marketing Brew. Public information about her is limited.
Avital Cohen
Avital Cohen is Vice President of Marketing at Microsoft, based in Beverly Hills, California. With a legal education from Cardozo School of Law and prior experience as a Marketing Manager at Facebook, she has built a career at the intersection of technology and strategic brand communication. At Microsoft - a company generating over $281 billion in annual revenue and employing 228,000 people globally - she drives marketing strategy across one of the world's most influential technology portfolios, spanning cloud computing, AI, productivity software, and enterprise solutions.
Nutshell
Nutshell is an all-in-one CRM and growth platform built for B2B small and mid-sized businesses that are tired of overpaying for software they barely use. Founded in 2009 in Ann Arbor, Michigan, Nutshell combines sales pipeline management, email marketing, and customer engagement tools into a single subscription — with free live support on every plan. Acquired by digital marketing agency WebFX in 2022, Nutshell now serves over 5,000 companies across 50 countries, competing against industry giants like Salesforce and HubSpot by doing less, but doing it better.
Sage CRM
Sage CRM is a customer relationship management platform built by Sage Group plc, designed to help small and mid-sized businesses manage sales pipelines, marketing campaigns, and customer service from a single hub. Deeply integrated with Sage's accounting suite, it lets growing companies turn contact records into revenue without the complexity - or cost - of enterprise alternatives like Salesforce.
Alex Hormozi
Alex Hormozi is an Iranian-American entrepreneur, investor, and author who built and exited seven companies without outside capital before founding Acquisition.com, a holding company with 16+ portfolio businesses generating $200M+ in annual revenue. His $100M book series has sold over 5 million copies, including $100M Money Models which broke the Guinness World Record for fastest-selling non-fiction book in August 2025. He co-runs Acquisition.com with his wife and CEO Leila Hormozi and is a co-owner of Skool.com.
Steven Bartlett
Steven Bartlett is a British entrepreneur, investor, author, and podcast host who dropped out of university after a single lecture to build Social Chain - a social media marketing company that went public at a $200M+ valuation before he turned 28. He hosts The Diary of a CEO, the second most-listened podcast globally on Spotify Wrapped 2025, with over 15 million YouTube subscribers. He is the youngest-ever Dragon on BBC's Dragons' Den and the founder of Steven.com, a creator holding company valued at $425 million.
Adam Morgan
Adam Morgan is VP of Brand at Twilio, where he led the company's 'Be a Builder' brand refresh in 2024 - repositioning Twilio from a developer platform to a movement for all builders. With 29 years in creativity, strategy, and storytelling, he previously served as Executive Creative Director at Adobe for 8.5 years and Senior Director of Brand + Creative at Splunk/Cisco. He is the author of 'Sorry Spock, Emotions Drive Business' (Morgan James Publishing), host of the Real Creative Leadership podcast, and was named to AdWeek's Creative 100 in 2020. He holds a Master's in Marketing Strategy from Northwestern University and lives in Lehi, Utah.
Adrienne Hayes
Adrienne Hayes is VP Marketing, Global Subscriptions & Customer Growth at Google, where she shapes how hundreds of millions of people discover and stay connected to Google's services. A veteran of Motorola, Edelman, and now more than a decade at Google, she is one of the few senior marketing executives in tech who has directly championed camera equity — helping drive the Real Tone initiative for Pixel 6 — while also serving on GLAAD's board and sponsoring Google's LGBTQ+ employee group globally.
Adrienne Lofton
Adrienne Lofton is the Global Vice President of Product & Integrated Consumer Marketing for Google's Platforms & Devices Division, where she leads end-to-end marketing for the Pixel ecosystem and drives activation across Android, Chromebook, Chrome Browser, Google Play, and Google Health & Home. A Howard University graduate and Kellogg MBA, she built her career on brand authenticity — from multicultural marketing at Target, to CMO of Dockers at Levi's, to Senior VP of Global Brand Marketing at Under Armour, to VP Head of North America Marketing at Nike. An Ad Age Brand Genius award winner, Adweek Most Powerful Women in Sports honoree, and board director at Alaska Air Group, Lofton is one of the most recognized voices at the intersection of sports, culture, and consumer marketing.
Gisella Oliveira
Gisella Oliveira is an Executive Business Administrator to the VP of Sales & Marketing for Latin America at Microsoft, based in Hollywood, Florida. With a career spanning decades in enterprise technology and multinational corporations — including roles at PepsiCo's Latin American Division and American Entrepreneur Corp. — she has built deep expertise in executive operations, project coordination, and cross-functional team support. Educated in Language Sciences at Souza Marques Foundation in Brazil, she bridges cultures and organizations at one of the world's largest technology companies.