Sophie Buonassisi is SVP of Marketing at GTMfund and GTMnow, where she leads a 58,000+ subscriber newsletter and media brand at the intersection of go-to-market strategy, venture capital, and B2B SaaS. A criminology graduate turned growth marketer, she spent 4.5 years as the first GTM hire at Spiralyze before standing out from 400+ applicants to join GTMfund. She transformed the GTM Newsletter into GTMnow - a full media brand that includes the reacquired Sales Hacker podcast (622+ episodes), a private Inner Circle community, and editorial content reaching 50,000+ founders, GTM leaders, and investors globally.
Florin Tatulea is a Toronto-based sales development leader, founder, and creator who built a 74,000+ follower LinkedIn audience by teaching SDRs and AEs how to actually hit quota. Currently Head of Sales Development at Common Room and GTM Engineer in Residence at ZoomInfo, he founded Sales Flo to run workshops and training for reps at Shopify, Zendesk, Clearbit, and others. His Substack newsletter 'Prospecting from the Trenches' reaches 12,000+ subscribers with tactical cold email and prospecting advice drawn from real-world experience scaling teams and generating $3M in pipeline.
Insightly is a San Francisco-based SaaS CRM platform founded in 2009 by Anthony Smith in Perth, Australia. It offers an integrated suite of CRM, marketing automation, and customer service tools targeting small to mid-sized businesses and mid-market companies. With over 1.5 million users across 200+ countries and ~25,000 customer organizations, Insightly differentiates itself through deep integrations with Google Workspace and Microsoft 365, a unified platform (CRM + marketing + service), and mid-market pricing. In July 2024, Insightly was acquired by private equity firm Crest Rock Partners and merged with Unbounce, the Vancouver-based landing page platform. In December 2025 it launched an AI Copilot for natural-language CRM interactions.
Less Annoying CRM (LACRM) is a bootstrapped, self-funded SaaS company headquartered in St. Louis, Missouri, that builds a deliberately simple and affordable CRM designed exclusively for small businesses. Founded in 2009 by brothers Tyler and Bracken King, the company has grown to serve 100,000+ users across 70+ countries with a single flat-rate pricing tier of $15/user/month — no contracts, no hidden fees, and free customer support included. Rated #1 easiest-to-use CRM on G2 and named Best CRM by U.S. News & World Report multiple years running, LACRM stands out for its radical simplicity, customer-first culture, and commitment to never taking outside investment.
Maximizer is one of the world's oldest CRM software companies, founded in 1987 in Vancouver, Canada — predating Salesforce by 12 years. It provides a powerful, customizable CRM platform targeting sales teams, SMBs, and financial services professionals including wealth managers, financial advisors, and insurance brokers. With 120,000+ customers and 1 million+ users over its 35+ year history, Maximizer offers cloud, on-premises, and hybrid deployments with a strong focus on data sovereignty (Canadian and UK data centers). In 2023, the original founder Mark Loveys re-acquired the company, signaling a renewed focus on its core identity as a CRM built for sales leaders. In 2024–2025, Maximizer launched a purpose-built Financial Services Edition and IQ Boost, a Canadian-built AI tool helping financial advisors navigate Canada's $1-trillion intergenerational wealth transfer.
Microsoft Dynamics 365 is Microsoft's flagship suite of intelligent, cloud-based enterprise business applications combining CRM and ERP capabilities under a single unified platform. Launched in November 2016, it covers sales, customer service, finance, supply chain, HR, commerce, and field service — all deeply integrated with Microsoft 365, Azure, LinkedIn, and Power Platform. With embedded Copilot AI and autonomous AI agents, Dynamics 365 serves nearly 100,000 organizations worldwide and is a consistent Gartner Magic Quadrant Leader across CRM, ERP, and Sales Force Automation categories.
Zendesk Sell is the sales CRM product from Zendesk, Inc. — a San Francisco-based customer experience platform founded in Copenhagen in 2007. Originally acquired as Base CRM in 2018 for ~$50M and rebranded, Sell offers sales force automation including lead tracking, pipeline management, built-in calling/email, and AI-powered prospecting. It integrates natively with Zendesk Support to give sales and service teams a unified customer view. Zendesk itself was taken private in 2022 by Hellman & Friedman and Permira for $10.2B, and in September 2025 announced Sell will be retired on August 31, 2027 as the company pivots fully toward AI-powered customer service.
Streak is a CRM platform built entirely inside Gmail, enabling sales, recruiting, fundraising, and support teams to manage pipelines, contacts, and workflows without leaving their inbox. Founded in 2011 by ex-Googlers Aleem Mawani and Omar Ismail through Y Combinator, Streak has grown to 750,000+ users and ~$10M ARR while remaining lean (~35 employees) and profitable — having raised only $1.9M and never pursued follow-on venture funding. It is Google's G Suite Technology Partner of the Year and one of the most capital-efficient CRM companies in the market.
Zoho CRM is the flagship product of Zoho Corporation, a bootstrapped Indian SaaS powerhouse founded in 1996 that has never taken external funding yet grown to over $1.4 billion in annual revenue and 1 million+ paying customers. Zoho CRM is a cloud-based customer relationship management platform used by 250,000+ businesses in 180+ countries, offering AI-powered sales automation, marketing automation, and omnichannel communication—all at a fraction of competitor pricing. Zoho Corporation's wider suite of 55+ integrated business applications makes it one of the most comprehensive software vendors in the world, competing simultaneously with Salesforce, Microsoft, Google, and SAP while championing privacy, rural employment, and long-term independence over short-term shareholder returns.