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Sony Sells the Console at a Loss. The Real Money Starts When You Turn It On.
Inside Sony Interactive Entertainment - the PlayStation maker that turned a spurned Nintendo partnership into 93 million consoles sold, 125 million monthly players, and a $31 billion games business built on selling hardware cheap and everything after it dear.
Matt Swider
Matt Swider is a consumer tech journalist, media entrepreneur, and founder of The Shortcut - the #1 consumer tech publication on Substack. With 25+ years in technology journalism, he went viral during the 2020-2021 PS5 shortage by tracking console restocks, growing his Twitter following from 8,000 to over 1 million in under two years and helping an estimated 400,000 people buy a console. He left TechRadar after nine years as US Editor-in-Chief to launch The Shortcut on November 8, 2021, which now boasts 155,000+ subscribers, a 40% open rate, and 1.5 million monthly website views.