
A hot 10K, a borrowed business education and years spent fixing the product turned a student idea into Janji. Now its co-founder is testing what a mission-led running brand can promise next.

Matt Ragland is a creator-economy builder, founder of HeyCreator, and host of The HeyCreator Show podcast. He went from camp counselor to ConvertKit employee #5, to full-time creator, building a 100,000+ audience across YouTube, newsletters, and social media. Through HeyCreator and Good People Digital, he helps creators turn their expertise into sustainable businesses via courses, communities, and newsletters. Known for radical transparency, outdoor adventures, and a systems-first approach to creative work.