SparkPlug is a San Francisco-based incentive management platform that turns frontline retail and restaurant employees into a brand's most effective sales force. By integrating directly with point-of-sale systems, it automates sales contests, goals, and commissions - often funded by the brands and vendors whose products those employees sell - and pays rewards out automatically. The company works with thousands of retail locations and hundreds of brand partners, betting that the people closest to the customer are the most underused influence in physical commerce.
Tyler 'Ninja' Blevins is the world's most recognized gaming streamer, having transformed competitive gaming into mainstream entertainment. Starting as a Halo pro in 2009, he became the face of Fortnite's cultural takeover - playing live with Drake to a record 628,000 concurrent viewers in 2018 - and parlayed that moment into a media empire spanning Twitch, YouTube, brand deals with Red Bull and Adidas, a Chief Innovation Officer role at GameSquare Holdings, and a co-founded cashew milk brand. With 19+ million Twitch followers and 23+ million YouTube subscribers, he continues to define what a professional streamer can become.
Lia Haberman is a creator economy strategist, educator, and the author of ICYMI — a weekly newsletter read by 45,000+ marketers, brand social teams, and creators. Teaching social media and influencer marketing at UCLA Extension since 2018, she built her reputation as an independent, no-nonsense analyst who helps brands and creators navigate a landscape that reinvents itself every six months. With clients ranging from Google to Disney and a Threads following that dwarfs her Instagram audience, she practices what she preaches.