Lia Haberman is a creator economy strategist, educator, and the author of ICYMI — a weekly newsletter read by 45,000+ marketers, brand social teams, and creators. Teaching social media and influencer marketing at UCLA Extension since 2018, she built her reputation as an independent, no-nonsense analyst who helps brands and creators navigate a landscape that reinvents itself every six months. With clients ranging from Google to Disney and a Threads following that dwarfs her Instagram audience, she practices what she preaches.
Gregor Hohpe is a transformation architect, prolific author, and sought-after speaker who has spent decades helping organizations bridge the gap between boardroom strategy and engine-room engineering. Co-author of the canonical 'Enterprise Integration Patterns' (2003), he coined the concept of the 'Architect Elevator' - the idea that great architects must fluently move between executive suites and server racks. A former Google Cloud Technical Director, Singapore Smart Nation Fellow, and Chief Architect at Allianz SE, Hohpe now runs the Architect Elevator platform, writing, teaching, and consulting on IT strategy, cloud, and the art of making everyone else in the room smarter.