attention-economy
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The VC Firm Betting the Next Big Market Is Simply Being Human
Human Ventures built a venture thesis around ordinary needs - health, work, money, attention and belonging. A decade in, its hybrid of capital, company-building and community offers a revealing answer to what an early-stage investor can still do that a spreadsheet cannot.
Moonlight
Moonlight is a San Francisco seed-stage startup founded in 2023 by Stanford MBA and former Activision product manager Siran Jiang. It began as Moonlight Focus, a science-backed productivity and biohacking app built around ultradian rhythms, live focus tracking and flow-state interventions, and has since evolved toward Moonlight AI - a personalized learning platform that turns any topic into gamified, AI-generated quests for children. Across both incarnations, the through-line is the same: use behavioral science and playful mechanics to help people direct their attention on purpose.
Gary Vaynerchuk
Gary Vaynerchuk, known as GaryVee, is a Belarusian-American serial entrepreneur, CEO of VaynerMedia, Chairman of VaynerX, and founder of VeeFriends. He grew his family's $3M liquor store into a $60M e-commerce empire before building one of the most influential digital marketing agencies in the world. With 38+ million social media followers, 8 bestselling books, early angel investments in Facebook, Twitter, Uber, Venmo, and Coinbase, and a relentless content machine that runs 365 days a year, Gary Vee is one of the most recognizable voices in entrepreneurship, brand-building, and the creator economy.
Kyla Scanlon
Kyla Scanlon is an economist, author, and content creator who coined the term 'vibecession' and has built a multi-platform media presence dedicated to making economics accessible. Her debut book 'In This Economy? How Money and Markets Really Work' (2024) became a New York Times bestseller. She reaches over 1 million followers across TikTok, Instagram, YouTube, Substack, and Twitter/X, and has been named to Barron's 100 Most Influential Women in U.S. Finance. A triple major from Western Kentucky University, she left a career in institutional asset management at Capital Group to pursue financial education full-time.