attention-economy
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The VC Firm Betting the Next Big Market Is Simply Being Human
Human Ventures built a venture thesis around ordinary needs - health, work, money, attention and belonging. A decade in, its hybrid of capital, company-building and community offers a revealing answer to what an early-stage investor can still do that a spreadsheet cannot.
Moonlight
Moonlight is a San Francisco seed-stage startup founded in 2023 by Stanford MBA and former Activision product manager Siran Jiang. It began as Moonlight Focus, a science-backed productivity and biohacking app built around ultradian rhythms, live focus tracking and flow-state interventions, and has since evolved toward Moonlight AI - a personalized learning platform that turns any topic into gamified, AI-generated quests for children. Across both incarnations, the through-line is the same: use behavioral science and playful mechanics to help people direct their attention on purpose.