
After a decade of executing other people’s plans with exquisite precision, the BLACKPINK member founded a label, made Ruby and discovered that creative freedom comes with paperwork, doubt and a much more interesting kind of spotlight.

She crossed three countries, four years of training and one giant girl group to make a record intimate enough to carry her family nickname. Then a Korean drinking game became a worldwide chorus.

Rosé (Park Chae-young) is a New Zealand-born, Australian-raised South Korean singer-songwriter and main vocalist of BLACKPINK, one of the world's best-selling girl groups. Her 2024 collaboration 'APT.' with Bruno Mars became the best-selling global single of 2025 per IFPI, making her the first K-pop artist nominated for Grammy Record of the Year and Song of the Year, the first to win a Brit Award, and the first female K-pop act to crack the US Billboard Hot 100 top 3. Signed to The Black Label and Atlantic Records for her solo career, Rosé is simultaneously the most-followed K-pop solo artist on Instagram and a global fashion icon as YSL's first-ever global brand ambassador.