Juicero was a San Francisco hardware startup that built a Wi-Fi-connected, $699 cold-press juicer paired with proprietary single-serving produce packs sold by subscription. Backed by roughly $118.5 million from Kleiner Perkins, Google Ventures, and Campbell Soup's venture arm, it became a Silicon Valley cautionary tale in 2017 after Bloomberg showed the packs could be squeezed by hand just as effectively as the machine. The company suspended sales in September 2017. The juicero.com domain now hosts an unrelated sparkling-water brand revived in 2025.
Maev is an Austin-based direct-to-consumer pet brand making the first human-grade raw food for dogs. Founded by MIT engineer and Harvard MBA Katie Spies after her own dog's health scare, Maev sells frozen raw food, supplement bars, bone broth and freeze-dried treats built on USDA-certified protein, no fillers, and formulas vetted by PhD veterinary nutritionists. The company raised a $10M Series A led by VMG Partners in 2022 and expanded into retail via Chewy.
Babbel is a Berlin-based language learning company that teaches 14 languages through short, expert-designed lessons built for real-life conversation. Founded in 2007 and operated under the legal name Lesson Nine GmbH, it pioneered the paid subscription model for language apps and has sold tens of millions of subscriptions worldwide. Its lessons - typically 10 to 15 minutes - are written by linguists rather than crowdsourced or generated, and the company has layered in speech recognition and AI speaking practice while keeping human-designed pedagogy at the center.
Pawp is a New York-based digital health clinic for pets that gives members unlimited 24/7 access to licensed veterinarians by chat and video, plus an optional $3,000 emergency fund - all on a single low monthly plan that covers up to six dogs and cats per household, with no age, breed, or pre-existing-condition restrictions. Pitched as an affordable alternative to traditional pet insurance, it aims to cut out unnecessary vet visits and prevent the financial euthanasia that happens when owners can't afford emergency care.
Julie Hansen is Chief Revenue Officer and US CEO of Babbel, the language-learning company. She joined in 2017 and turned the US into Babbel's largest market, crossing one million US subscriptions in the first half of 2022. Before Babbel she was the fifth employee at Business Insider, where as President and COO she helped grow it into the most-visited business news site online. Her earlier career spans CBS Interactive, Conde Nast, Time Inc., and Penguin Books. She keeps German vocabulary notebooks, rows on the water at dawn, and was named to the 2025 ASU+GSV Power of Women honor list.
Neal Shenoy is the CEO and co-founder of BEGiN, one of the fastest-growing early childhood education platforms in the world, the company behind HOMER, codeSpark, Little Passports and Learn with Sesame. A serial entrepreneur, he has built, run and sold a $3B+ portfolio of subscription ventures spanning education, music, sports and data, including JioSaavn, the largest South Asian music streaming service, which Reliance Industries acquired in a deal valued above $1 billion. He is also a founding partner at [212]MEDIA.
Gibson Biddle is a product strategy teacher who ran product at Netflix from 2005 to 2010 and was Chief Product Officer at Chegg through its 2014 IPO. He now writes the 'Ask Gib' newsletter for 30,000+ product people, runs workshops, and gives talks built around his DHM model: delight customers in hard-to-copy, margin-enhancing ways. His career stretches from building video games at Electronic Arts to co-founding kids' software firm Creative Wonders to lecturing at Stanford.
Study.com is a Mountain View-based online learning platform that breaks subjects into short, animated video lessons and college-credit-eligible courses. Founded in 2002 by Adrian Ridner and Ben Wilson, it now serves more than 30 million learners, teachers and working adults each month, with one of the largest catalogs of ACE-approved courses of any provider. Its mission is to make education accessible and affordable - especially for the underserved students its founder once was.
Freshsales is the AI-powered CRM product from Freshworks (NASDAQ: FRSH), designed to help sales teams close deals faster without drowning in complexity. Built on the same philosophy that made Freshworks a $900M+ ARR public company - that business software should be delightfully simple - Freshsales combines lead scoring, built-in phone and chat, marketing automation, and Freddy AI into one platform starting at $9 per user per month. Over 67,000 businesses worldwide use Freshworks products, including NHS, Honda, Hugo Boss, and Cisco.
Hint Inc. makes unsweetened, fruit-infused water with zero sugar, zero sweeteners, and zero calories. Founded in San Francisco in 2005 by Kara Goldin, Hint grew from a personal health experiment into the #1 unsweetened flavored still water brand in the U.S. The company sells over 25 flavors through major retailers like Whole Foods, Target, Walmart, and Costco, as well as directly through its website — where DTC now represents more than 50% of revenue. With $91M+ raised and an annual revenue of approximately $143M, Hint has quietly built one of the most compelling better-for-you beverage brands in America.
Ashwin Cheriyan is the CEO and co-founder of Thistle, a San Francisco-based plant-forward meal delivery company he built from a cold-pressed juice pop-up in 2013 into a nationwide subscription service delivering over 20 million meals. A self-described 'recovering corporate lawyer,' he traded a career at Simpson Thacher & Bartlett doing billion-dollar M&A deals for the chance to fix how Americans eat — driven by his parents' experiences as physicians watching patients suffer from diet-related chronic disease. Thistle, which he runs alongside his wife and co-founder Shiri Avnery, has raised over $20 million and now serves the West and East Coasts with chef-designed, nutritionist-approved meals that are gluten-free and dairy-free by default.
Julio G. Cotorruelo is the co-founder and CEO of Domestika, the global online learning community for creative professionals. Starting in 2002 as a modest Spanish-language forum for designers in Madrid, Domestika grew under his leadership into a unicorn valued at $1.3 billion, with over 8 million members, 2,000+ courses, and a presence in six languages. A notoriously press-shy entrepreneur, Cotorruelo built one of the world's largest creative education platforms by championing affordable, pay-per-course learning and the belief that creativity is best learned through doing - not just reading.
Substack is a subscription publishing platform that lets writers, podcasters, and video creators run paid newsletters and own the direct relationship with their readers. Founded in 2017, the company hosts thousands of paid publications, processes hundreds of millions in subscription revenue annually, and has become the default home for independent media on the internet.
Thistle is a plant-forward meal delivery service that ships chef-crafted, nutritionist-designed ready-to-eat meals, cold-pressed juices, and snacks to homes across much of the U.S. Founded in San Francisco in 2013 by Ashwin Cheriyan and Shiri Avnery, the company built its business on a simple wager: that the easiest way to fix both human health and the climate is to help people eat more plants.
Splice is a cloud-based music creation platform that turned the sample pack into a streaming service. Its subscription gives producers royalty-free access to millions of human-made loops, one-shots, presets, and MIDI files, plus rent-to-own pricing on premium plugins and an expanding suite of AI tools (Create Mode, Variations, Magic Fit) that compensate the original sample creators each time their sound feeds a new track.
Vivoo is a San Francisco-based health tech company that makes at-home urine test strips analyzed via smartphone camera. Founded in 2017, the company offers a wellness platform that measures 8+ biomarkers — including hydration, vitamins, minerals, pH, ketones, and oxidative stress — and delivers personalized nutrition and lifestyle recommendations through a free mobile app. Backed by $19.4M in funding led by Tim Draper, Vivoo is sold at Target, Walmart, and Sam's Club, and has expanded to 100+ countries with a focus on making lab-grade health insights accessible to everyday consumers.
Fred Helou is the founder and CEO of Vagaro, a cloud-based business management platform used by over 75,000 beauty, fitness, and wellness businesses across four countries. Born in Beirut in 1969, he escaped the Lebanese Civil War at 18, arrived in the United States penniless after being pickpocketed in France, and worked his way up from a $5-an-hour pickup boy to director of software development before being laid off in the 2008 recession — the catalyst that led him to build what is now a billion-dollar company. Vagaro has processed over $15 billion in payments, booked over 600 million appointments, and achieved unicorn status with a $1 billion valuation following a 2021 reinvestment by FTV Capital.
Anya Cheng is the Founder & CEO of Taelor, an AI-powered men's clothing rental and styling subscription service that raised $5M+ and ranked #1 in U.S. menswear rentals by GQ. A Taiwanese-American first-generation immigrant who spent 15+ years at Target, McDonald's, eBay, and Meta (where she helped launch Facebook Shopping), she pivoted to entrepreneurship to solve a problem she saw everywhere: busy professional men who needed to look sharp but hated shopping. Taelor combines AI trend forecasting with human stylists to deliver curated wardrobes to subscribers, tackling fashion's 30% waste problem along the way. Cheng also teaches at Northwestern's Medill School and mentors at 500 Startups.
Miray Tayfun is the co-founder and CEO of Vivoo, a San Francisco-based health technology company that turns urine test strips into personalized wellness insights via a mobile app. A bioengineering graduate and serial founder, she built Vivoo from a personal frustration with expensive and slow health testing into a platform serving 300,000+ users across 50+ countries. Backed by Tim Draper and $19.4M in total funding, Vivoo expanded from subscription test strips to a $99 smart toilet unveiled at CES 2026, named Best of CES by Gadget Flow. Tayfun is a 2019 Australian Financial Review Top 100 Women of Influence honoree and 2018 Laureate Here for Good Award winner.
Patrick Campbell bootstrapped ProfitWell (originally Price Intelligently) from a cashed-out 401k into one of the most cited SaaS pricing authorities on the internet, serving 30,000+ companies for free before selling to Paddle for $200 million in 2022. Known as @Patticus, he turned a debate scholarship, a stint at the NSA, and a barista certificate into a decade-long conviction that pricing is the most underleveraged growth lever in SaaS. Now living in Puerto Rico and quietly building a new healthcare company.
Rosie Hoggmascall is a London-based product and growth expert specialising in subscription apps, monetisation, and product-led growth. With a Cambridge education and a career spanning strategic communications to leading consumer tech startups, she is currently Chief Product & Growth Officer at Fyxer AI - an email productivity tool that grew from $1M to $30M ARR in 2025. She also runs 'Growth Dives', a weekly Substack newsletter delivering annotated product teardowns to 2,000+ subscribers with a remarkable 64% average open rate.
ZeroSettle is a drop-in SDK that lets mobile app developers skip Apple's 30% cut on in-app purchases by switching users to direct billing - charging just 5% + $0.50 per transaction instead. Built by two former Apple software engineers and backed by Y Combinator (W26), ZeroSettle arrived at the exact moment the Epic v. Apple ruling cracked open a $150B+ market. Setup takes 15 minutes, and developers get instant Stripe payouts, built-in tax compliance across 190+ countries, and smart conversion flows to migrate existing subscribers - all without touching App Store rules.
beehiiv is a newsletter platform founded by ex-Morning Brew engineers. It provides an all-in-one infrastructure for creators and publishers to build, grow, and monetize newsletters, websites, and podcasts. Unlike competitors like Substack, beehiiv does not take a revenue cut from creator subscriptions, instead monetizing through flat SaaS fees and its native ad network. It powers over 130,000 newsletters and generates over $30M in annual revenue.