The Austin streaming company that turned the sports the big networks skip - wrestling, cycling, motorsports, gymnastics - into a profitable business.
In 2007, one of FloSports' first scoops was captured handheld from the back of a moving pickup truck - footage of distance runner Ryan Hall setting a U.S. half-marathon record. No one else had the shot. That single clip drew a surge of traffic and hinted at the idea the company has chased ever since: the sports mainstream media overlooks have some of the most devoted fans in the world, and no one was serving them.
FloSports was founded in 2006 in Austin, Texas by brothers Martin and Mark Floreani - a former college wrestler and a former college runner - along with co-founder Madhu Venkatesan. They started with $10,000 in seed money and a plan to cover collegiate and niche sports with the depth typically reserved for professional leagues. The early channels were wrestling and track: sports the founders knew from the inside, not from a market study.
The model took shape in 2012, when the company moved to paid subscriptions and doubled its revenue over the next two years. Rather than chase a single mass audience, FloSports built a network of sport-specific "verticals" - FloWrestling, FloTrack, FloRacing, FloGymnastics and more - each a dedicated home for live events, news, rankings and athlete profiles. A fan who cares about grappling or short-track racing gets a destination built around that sport, not a category buried inside a general streamer.
Today FloSports streams across more than 25 sports. In 2024 it broadcast roughly 40,000 live events and reached more than 23 million viewers, and the company says it doubled revenue over two years while reaching sustained profitability. In April 2025 it raised a Series D round led by Dream Sports, pushing total funding past $100 million.
The through-line is focus. FloSports never tried to out-spend the giants on marquee leagues. It picked sports with loyal fanbases and no real broadcast home, then became that home - producing the events, scoring them live, and building the surrounding context that die-hard fans want.
"Over the past two years we have doubled our revenue and achieved sustained profitability."
A direct-to-consumer subscription giving fans live and on-demand access across 25+ sports on web, mobile and connected-TV apps.
Dedicated sites - FloWrestling, FloTrack, FloRacing, FloGymnastics and more - each a home for one sport's events, news and rankings.
End-to-end broadcast production of competitions, roughly 40,000 in 2024, often under exclusive rights deals with federations and leagues.
Real-time scoring, results and rankings that give die-hard fans the depth and context around every event.
Apps for Apple TV, Roku, Fire TV and mobile, bringing the full catalog to the living room and on the go.
Rights and licensing arrangements that let federations, leagues and event organizers reach and monetize their audiences.
FloSports' catalog spans the competitions that rarely make national broadcasts - each with a fanbase that shows up.
Who its customers are. The audience is die-hard fans of underserved sports - the parents, alumni, athletes and lifelong followers of wrestling, cycling, track, motorsports and gymnastics. On the other side sit the federations, leagues and event organizers whose competitions FloSports produces and distributes. It is both a consumer streamer and a B2B partner.
The problem it solves. Niche sports have passionate fans but almost no reliable broadcast home. Coverage has historically been fragmented - scattered federation feeds, patchy YouTube uploads, or nothing at all. FloSports consolidates that into a single, produced, watchable destination with the scores and context fans actually want.
How it is different. Broad streamers like ESPN+, DAZN, Peacock and Fubo compete for marquee leagues. FloSports goes the other way - depth over breadth in sports the giants ignore. Because it owns the relationships and the production, it isn't just relicensing games; it is often the only place a competition is broadcast at all.
Its expertise. Live event production at scale, sports-rights dealmaking with federations, and a vertical-per-sport product model that turns intense fandom into subscriptions. The founders' own athletic backgrounds give the company credibility inside the communities it serves.
Where it sits in the market. FloSports occupies the niche-sports layer of the streaming stack - below the mass-market platforms, above fragmented one-off feeds. Its 2025 Series D from Dream Sports signals that a focused, profitable niche streamer is a distinct and fundable category, not just a smaller version of the giants.
Backers over time include DCM Ventures, Bertelsmann Digital Media Investments, Causeway Media Partners, Discovery, WWE, and, in 2025, lead investor Dream Sports. The Series D brought total funding to more than $100 million.
"Dream is the perfect partner for FloSports. Much like us, they are passionately focused on their customers and creating a better product for sports fans."
The Floreani brothers and Madhu Venkatesan launch FloSports with $10,000 to cover wrestling and track.
Mark Floreani films Ryan Hall's U.S. half-marathon record handheld from a moving truck - the site's first viral moment.
The company adopts a paid model and doubles revenue over the following two years.
Raises $21M and grows to more than a dozen sports verticals.
Raises $47M on the back of 50%+ ARR and subscriber growth.
Adds TrackWrestling and HockeyTech to deepen wrestling and hockey coverage.
~40,000 live events, 23M+ viewers, record revenue and sustained profitability.
Total funding passes $100M to accelerate content and distribution.
An Austin-based direct-to-consumer streaming company providing live and on-demand coverage of underserved and niche sports such as wrestling, cycling, track and field, motorsports and gymnastics.
It was founded in 2006 by brothers Martin and Mark Floreani, along with Madhu Venkatesan. Mark Floreani is the current Co-Founder and CEO.
Mainly through direct-to-consumer subscriptions across its network of sport-specific verticals, plus advertising, sponsorship and B2B content-licensing and rights deals.
More than 25 verticals, including wrestling, cycling, track and field, motorsports, gymnastics, grappling, rugby, hockey, volleyball, rodeo and cheer.
More than $100 million total across five rounds, most recently a 2025 Series D led by Dream Sports after a record, profitable 2024.