motorsports
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TJ Rinomato and the education of a late-starting rookie
He had spent decades in the family construction business before entering NASCAR’s Canadian series. For TJ Rinomato, becoming a rookie opened another chapter in a career that runs from Ontario property to a Sundance premiere.
FCP Euro bets you will keep the car
A Connecticut parts retailer turned worn-out brake pads into a reason to come back. Its real product is the confidence to keep a European car on the road.
Scott Drozd Built Trust One Car Part at a Time
A childhood friendship, two computers and a stubborn promise to customers turned a Connecticut parts counter into a $200 million online business. The interesting part is not the speed. It is what Scott Drozd refused to discard along the way.
The Oil Filters That Changed the Family Business
Nick Bauer put a few Volvo oil filters on eBay and discovered that an old parts counter could travel. What followed was a lesson in catalogs, recalls, race cars and the expensive art of keeping a promise.
Next Level Sports knows who picks up on race day
A Kawasaki race-team assignment grew into a business spanning press launches, creative work and global analytics. The connecting thread is knowing the sport well enough to handle the unglamorous details.
The company that makes 4,000 radios talk at once - without crossing a single wire
It started when NASCAR had a radio problem nobody else could fix. Four decades later, a seven-person shop outside Atlanta still keeps the whole paddock talking.
The Speed Shop That Turned a Corvette Side Hustle Into an Ecommerce Machine
Before ecommerce had a name, Summit Racing was already solving its hardest problem: helping a person find the right obscure part, trust it, and get it fast. Fifty-eight years later, the catalog is digital, the warehouses are national, and the customer still thinks in projects.
Race Winning Brands
Race Winning Brands has spent less than a decade assembling some of the oldest names under the hood. The result is a quietly expansive performance-parts company that can follow horsepower from the piston to the pavement.
FloSports
FloSports is an Austin-based direct-to-consumer sports streaming company that broadcasts underserved and niche sports - wrestling, cycling, track and field, motorsports, gymnastics, grappling, hockey and more - with the depth typically reserved for major professional leagues. Founded in 2006 by brothers Martin and Mark Floreani, the subscription platform streamed roughly 40,000 live events in 2024, reached more than 23 million viewers, and reported record revenue and sustained profitability ahead of its 2025 Series D round led by Dream Sports.
Mark Floreani
Mark Floreani is the CEO and co-founder of FloSports, the Austin-based streaming company he started in 2006 with his brother Martin and Madhu Venkatesan on roughly $10,000-$20,000 and a van. A former All-American runner at the University of Texas, he filmed the company's breakout moment - Ryan Hall's U.S. half-marathon record - from the back of a noisy pickup truck. FloSports now streams around 50,000 events a year across more than 25 sports that mainstream broadcasters overlook, built on the bet that passion, not audience size, defines a great sport. Floreani took over as CEO in 2018 and has pushed the company deeper into college sports, hockey, motorsports and, more recently, AI-powered production and dubbing.