product-led-sales
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Jesus Requena’s Anti-Marketing Bet: Make Content Machines Can Trust
After turning product signals into revenue at Unity, Algolia, Figma, and Hex, the former touring musician is testing a sharper idea at Sanity: in an AI-mediated web, clarity is distribution.
Alex Bilmes Keeps Building the Missing Context
From Cloudability dashboards to Reflect's visualizations and Endgame's AI context layer, Alex Bilmes has spent his career turning scattered data into decisions people can actually use.
Alexa Grabell
Alexa Grabell turned a sales-operations workaround into Pocus, helped name a category, and sold the company to Apollo. Her story is a case study in turning messy data into a clear operating thesis.
Pocus
Pocus is an AI-powered product-led sales and revenue intelligence platform that helps go-to-market teams turn scattered product usage, CRM, and intent data into prioritized action. Founded in 2021 by Alexa Grabell and Isaac Pohl-Zaretsky, the San Francisco company tells sales reps which accounts to work, who to contact, and what to say by surfacing high-intent buying signals and generating AI account plans. Used by product-led companies including Asana, Canva, Miro, Monday.com and LaunchDarkly, Pocus raised $23M in seed and Series A funding backed by a16z and First Round Capital, and was acquired by Apollo.io in March 2026 to power Apollo's AI-native GTM operating system.
Endgame
Endgame is a San Francisco software company building an AI knowledge system for enterprise sales teams. It connects a company's CRM, emails, and call recordings with external sources like news, 10-Ks, and LinkedIn to do account research, meeting prep, deal inspection, and QBRs roughly 100x faster - aiming to turn every seller into a trusted advisor rather than a source of automated spam. Founded in 2021 by Alex Bilmes, the company first helped define the 'product-led sales' category before pivoting to an AI-native platform, and has raised about $47.5M from EQT Ventures, Menlo Ventures, Upfront Ventures, and Unusual Ventures.
Elena Verna
Elena Verna is one of Silicon Valley's most respected growth operators - a former SVP of Growth at SurveyMonkey, interim CMO at Miro, and current Head of Growth at Lovable (the AI app-builder that hit $200M ARR in under a year). Known for popularizing Product-Led Growth frameworks, she runs 'Elena's Growth Scoop' newsletter with 89,000+ subscribers and a 40% open rate, and is a Partner at Reforge. She immigrated from Russia at 14 with $100 and no English, and has built a career on the principle: 'I will figure it out.'
Leah Tharin
Leah Tharin is a Swiss product management veteran, solopreneur, and one of the most influential voices on Product-led Growth (PLG) in B2B SaaS. With 25+ years of operator experience — scaling Smallpdf to 50M monthly active users and GotPhoto to 20M+ ARR — she left full-time employment in November 2023 to build an independent advisory and content business. Her newsletter 'Leah's ProducTea' on Substack, her podcast, and her 58,000+ LinkedIn followers have made her a go-to resource for product and growth leaders navigating the shift from sales-led to product-led business models.