Laura McCullough is VP of Brand Strategy & Creative at ServiceNow, the $13B enterprise AI platform company. She leads the creative vision behind one of B2B tech's most distinctive brand identities, including the blockbuster campaign featuring Idris Elba as a ServiceNow brand ambassador. Before ServiceNow, she spent nearly two decades at Ogilvy, rising from junior account work to Senior Partner managing global accounts for Cisco, IBM, and CDW.
Terrence Morash is VP, Head of Marketing (Brand and Creative) at Slice, the New York-based technology platform powering independent pizzerias across the United States. A veteran creative and marketing leader with deep roots in digital advertising, he has shaped Slice's transformation from a consumer pizza-ordering app into a full-service B2B partner for local pizza shops - building brand campaigns, a loyalty program, a POS system launch, and the 'Slice of the Union' thought leadership series. Before Slice, Morash led creative at Shutterstock, where his trend-forecasting work reached global audiences, and held senior creative roles at Rosetta, Again Interactive, and Zeta Interactive.
Byron Hoffman is the Co-CEO and Chief Creative Officer of Offset, a Napa Valley-based company that is simultaneously a premium wine ecommerce platform and a brand design studio. Born and raised in Napa to a family steeped in food and wine culture - his grandfather was a winemaker at Christian Brothers and his grandmother Sally Schmitt was the original founder of The French Laundry - Byron brings both heritage and craft to his work. He co-founded Offset by merging his design studio Hoffman & Co. with Tyson Caly's 750 Group in 2015, having first collaborated on Last Bottle wine in 2011. Today, Offset serves legendary wineries like Frog's Leap, Grace Family Vineyards, Kermit Lynch Wine Merchant, Kosta Browne, and Realm Cellars. Beyond wine, Byron spent ten years producing and designing his grandmother's memoir and cookbook 'Six California Kitchens,' which won the 2023 IACP Award for Best American Cookbook and generated coverage in The New York Times, San Francisco Chronicle, and Wall Street Journal.
Biz Stone is the co-founder and Creative Director of Twitter, the platform that redefined public discourse. Born Christopher Isaac Stone in Boston, he dropped out of college twice, designed book covers, and walked away from $2 million in unvested Google stock to help build what became one of the most influential communication platforms in history. Beyond Twitter, he co-founded Jelly Industries (acquired by Pinterest), The Obvious Corporation with Evan Williams, and in 2024 joined the board of Mastodon's U.S. nonprofit - a quiet statement about where social media should go next. His guiding philosophy: opportunity can be manufactured.
Sumaira Mirza is the Executive Creative Director at Ogilvy Pakistan, one of the country's most decorated advertising creative leaders with over two decades of experience across WPP and Publicis Groupe networks. Known for campaigns that blend cultural sensitivity with bold social impact — including 'Message in a Mithai Box,' which provided legal support to abused women — she has served on juries at Effie Global Best of the Best, Spikes Asia, AdStars, and Dragons of Asia. In 2024, she became only the second Pakistani ever selected for the Effies Global Best of the Best jury. She is also an adjunct faculty member, a regular contributor to Aurora Magazine, and a participant in Ogilvy's elite APAC 30 for 30 Leadership Program.
Jason Kessler is an Emmy-winning writer, food and travel journalist, TV writer, and creative director who penned episodes of NBC's The Office, wrote a weekly column for Bon Appétit, hosted Trip Testers on Travel Channel, and created the Fly&Dine travel and dining platform. A North American Travel Journalist Award winner, cancer survivor, documentary filmmaker, and classical guitarist, Kessler is a rare multi-hyphenate who moves between advertising copy, primetime TV, and long-form journalism with the same easy wit he brings to rating airline food.