●BREAKING — Sequence Design rewrites the agency retainer as a monthly subscription ●Agency of ONE — you work directly with a senior creative director ●Turnarounds in 48–72 hours, managed on a Trello board ●Pause or cancel anytime — no long-term contracts ●Built for life sciences: compliant and impactful ●Founder Bob Raynor: 20+ years, Pfizer · Amgen · Regeneron · Sanofi · Organon ●BREAKING — Sequence Design rewrites the agency retainer as a monthly subscription ●Agency of ONE — you work directly with a senior creative director ●Turnarounds in 48–72 hours, managed on a Trello board ●Pause or cancel anytime — no long-term contracts ●Built for life sciences: compliant and impactful ●Founder Bob Raynor: 20+ years, Pfizer · Amgen · Regeneron · Sanofi · Organon

Company Profile · Life Sciences Creative

The agency of one.

A senior creative director for life sciences teams - on a subscription, not a retainer.

Est. 2024 Doylestown, PA Subscription creative Pharma · Biotech · B2B

SEQUENCE DESIGN. The wordmark spells itself in DNA base pairs — the whole brand argument in one glance: creative that speaks fluent life sciences.

The Scene

A one-person studio, moving faster than the buildings full of people.

Somewhere a life sciences marketing manager has a launch in three weeks, a legal reviewer with strong opinions, and a campaign that still lives inside a Google Doc. The traditional move is to call an agency, sit through a pitch, meet a team, and wait. Sequence Design offers a different move: open a Trello card. On the other side is Bob Raynor - one creative director who has already spent twenty years inside pharma studios and knows exactly which shade of "impactful" survives a regulatory review.

Founded in 2024, Sequence Design is deliberately small. Not small as a limitation - small as an argument. The agency model layers account managers over project managers over junior designers, and bills you for the whole staircase. Sequence subtracts it. You get the person doing the work, and you get the price up front, and you get the freedom to pause the whole thing the month you don't need it.

"An agency of ONE - you work directly with the creative director, not a rotating team of juniors." — Sequence Design, sequencedesign.co

It is a subscription, in the way software is a subscription. Flat monthly fee. Billed through Stripe. Cancel like you'd cancel anything else. What you're renting is not hours - it's judgment that already knows your constraints, delivered on a 48-to-72 hour clock.

The Plans

Two tiers. One brain. No surprise invoices.

Pricing works like a product page, not a proposal. Pick a lane, get to work, change your mind whenever the quarter changes.

Core subscription

Embedded Partner

~ $10,000 / month · month-to-month

Senior-level creative execution: brand campaign assets, sales materials, and social support. The everyday creative engine for a lean marketing team - with the option to pause or cancel anytime.

Expanded subscription

Embedded Plus

~ $18,000 / month · month-to-month

Everything in Partner, plus higher priority, broader project ownership, and deeper collaboration with your team. For the months when the creative load - and the stakes - go up.

What You Can Actually Ship

From brand system to podcast booth.

The range of an in-house studio, without the roster of an in-house studio.

Brand & Campaign

Integrated campaigns, high-end concepting, and product-launch support for HCP and DTC audiences.

Design Production

Print, digital, presentation, email, and web design - built to clear compliance review.

Web & Digital

Websites and digital assets that carry the brand across every touchpoint.

Video & Podcast

Remote video production and podcast development for brand and thought-leadership content.

The Argument, In Bars

Where the subscription earns its keep.

A rough, illustrative read on how the model stacks against a traditional agency retainer - the point is the shape, not a spec sheet.

Cost predictabilityflat monthly fee

Speed to deliverable48–72 hrs

Seniority of the hands on your workdirector-level

Overhead you pay forminimal

The Person You Actually Get

Bob Raynor, Founder & Creative Director.

For roughly fifteen years, Bob Raynor was the engine inside the on-site agency partners for some of the largest pharmaceutical companies in the world. At a Pfizer on-site studio (via Tag Worldwide, 2014–2023) he built and led a team supporting 30+ products and helped drive twelve consecutive years of seven-figure contract renewals. His portfolio spans HCP and direct-to-consumer work across major brands. Sequence Design is that experience, unbundled from the agency around it.

PfizerAmgenRegeneronSanofiOrganon

RunnerMMACoffee enthusiastHalloween devoteePhilly sports

Marginalia

Small details, oddly telling.

The logo is a genome

Each letter of "Sequence" is drawn as a strand of DNA base pairs. The brand makes its case before you read a word of copy.

It bills like SaaS

Month-to-month through Stripe. Pause it, cancel it, restart it - the creative equivalent of a streaming plan.

The whole shop is a Trello board

No account-management layer between the brief and the work. You drop a card; it gets made.

"One" is the pitch, not the caveat

Agency of ONE means one accountable brain - not eleven anonymous ones on a status call.

Back To The Scene

Three weeks to launch. This time, it's fine.

Return to that marketing manager with the looming launch and the opinionated reviewer. The campaign is no longer stuck in a Doc. A Trello card went out; forty-eight hours later the first assets came back - on brand, already shaped around the constraints legal was going to raise anyway. No pitch deck was harmed. No ten-person kickoff was scheduled. The invoice is the same number it was last month.

That's the quiet thing Sequence Design changed. Not the definition of good creative - the cost, the speed, and the number of people standing between a marketer and the work. One director. One board. One predictable price. The building full of people was never the point.