brand-development

(24)
Company
The Agency That Put Reputation Back Into the Funnel
Media · Enterprise · Consumer

The Agency That Put Reputation Back Into the Funnel

Most agencies choose between attention and attribution. Trevelino/Keller spent two decades arguing that reputation belongs inside the revenue machine - then bought the missing machinery.

public-relations · growth-marketingRead →
Company
The Agency That Put Family First - and Became Southwest Florida’s Marketing Department
Media · Enterprise

The Agency That Put Family First - and Became Southwest Florida’s Marketing Department

Priority Marketing began at a dining-room table with a constraint disguised as a name. Thirty-four years later, that constraint has produced a 65-plus-person agency, millions in donated work, and a simple lesson: creative work gets sharper when somebody keeps score.

marketing-agency · public-relationsRead →
Company
HVH Media & Marketing Put the Feed at the Center
Media · Social

HVH Media & Marketing Put the Feed at the Center

HVH began with a simple wager: social media should not sit at the edge of a marketing plan. It should connect the story, the reputation, the advertising and the sale.

marketing-agency · social-media-marketingRead →
Company
The Little House That Learned to Speak in Every Medium
Media · Enterprise

The Little House That Learned to Speak in Every Medium

From a small house in Lufkin, Lee and Kenla Miller built a communications shop that can shoot the video, redesign the website, manage the crisis and mail the postcard. Its real product is not media. It is continuity.

public-relations · creative-agencyRead →
Company
MoxCar and the Art of Changing the Name Without Changing the Room
Media · Enterprise · Social

MoxCar and the Art of Changing the Name Without Changing the Room

A Knoxville public-relations firm handed the keys to four insiders, shortened a familiar name and discovered that the cleverest rebrand was the one that preserved its memory.

public-relations · marketing-agencyRead →
Company
The Anti-Agency Bet: Put the Whole Shop Under One Roof
Media · Enterprise

The Anti-Agency Bet: Put the Whole Shop Under One Roof

Ric Militi left the client side with one account and an irritation: too many agencies make brands pay for the gaps between specialists. Fourteen years later, InnoVision’s answer is a 50-person marketing shop where the handoff is the product.

advertising-agency · marketing-strategyRead →
Company
The 37-Year-Old Agency That Finally Took Its Own Advice
Enterprise · Media

The 37-Year-Old Agency That Finally Took Its Own Advice

Harding Marketing spent decades translating complicated products for Silicon Valley. Its sharpest case study was the month it turned the same lens on itself.

b2b-marketing · creative-agencyRead →
Company
Fashion Forwards Sold European Designers a Shortcut to Hollywood
Media · Marketplace

Fashion Forwards Sold European Designers a Shortcut to Hollywood

A small Los Angeles showroom offered overseas labels something more useful than buzz: one room where a dress could meet a buyer, a stylist and, occasionally, Hollywood.

fashion-pr · fashion-showroomRead →
Company
Maison Privée gets clothes into the picture
Media · Enterprise

Maison Privée gets clothes into the picture

Before a fashion label reaches an audience, it has to reach a stylist. Maison Privée works that small, consequential gap - with a Los Angeles showroom, a magazine partnership, and a warning about what happens after the cameras flash.

fashion-pr · celebrity-placementRead →
Company
CLD PR knows who should wear it next
Media · Social

CLD PR knows who should wear it next

A designer wardrobe became a business in getting brands seen. Inside CLD PR’s world of celebrity placement, dry shampoo and parties planned around the moment people are paying attention.

public-relations · experiential-marketingRead →
Company
14TH ROUND builds the part of a cannabis brand you can hold
Hardware · Enterprise · Consumer

14TH ROUND builds the part of a cannabis brand you can hold

Behind the name on the box is another company designing the box, the vaporizer, and the way they work together. For 14TH ROUND, the physical product is where a brand earns its keep.

cannabis-hardware · vaporizer-designRead →
Company
( iii ) DESIGN put its town in the picture
Media · Enterprise

( iii ) DESIGN put its town in the picture

A snack-bar startup, a college bond website, a procession of downtown banners. For more than 15 years, this San Luis Obispo studio gave local ideas a public face.

graphic-design · brand-developmentRead →
Company
Jennifer Powell’s next big platform is the store shelf
Media · Social

Jennifer Powell’s next big platform is the store shelf

Jennifer Powell, Inc. helps creators turn an audience into a product business. With Sincerely Jules reaching more than 400 Macy’s stores, the agency’s bet on licensing has an address beyond the feed.

talent-management · creator-economyRead →
Company
MC Solutions gave farm businesses a digital shop window
Media · Ecommerce · Social

MC Solutions gave farm businesses a digital shop window

Walnuts, goat milk, irrigation systems: MC Solutions built its marketing practice around businesses with something tangible to sell. Its portfolio shows how a small agency connected the brochure, the browser and the buyer.

agricultural-marketing · web-designRead →
Company
At Tehama Group Communications, the agency runs on a semester clock
Education · Media

At Tehama Group Communications, the agency runs on a semester clock

Chico State’s student-run PR agency puts paying clients on the syllabus. Its work ranges from honeybee brochures to city climate outreach, with each semester bringing a fresh test of what students can deliver.

public-relations · student-run-agencyRead →
Company
Overstreet Associates makes the brand survive the real world
Media · Enterprise

Overstreet Associates makes the brand survive the real world

A Bay Area agency puts the same identity on a sandwich bag, a hotel sign and a screen. Its specialty is the patient work of making all those pieces belong together.

advertising-agency · brand-developmentRead →
Company
PT Mitra Buana Ventura: the business behind your boba
Vc · Consumer · Logistics

PT Mitra Buana Ventura: the business behind your boba

Behind Xiboba’s sweet drinks is an Indonesian investment company selling a more demanding proposition: a food business other people can run. MBV’s history shows how much depends on the menu, the delivery bill and the partner down the street.

venture-builder · indonesiaRead →
Legend
Deb Hannah Keeps Changing the Aisle
Executive · Operator

Deb Hannah Keeps Changing the Aisle

From Kotex packaging and Starbucks snack shelves to Shoe Carnival’s customer data and K12’s virtual classrooms, Deb Hannah has spent a career studying how a choice gets made - then rebuilding the path around it.

deb-hannah · stride-incRead →
Company
The People Who Turn Famous Names Into Whiskey You Can Actually Buy
Consumer · Vc · Ecommerce

The People Who Turn Famous Names Into Whiskey You Can Actually Buy

SIP built the machine that takes a rare barrel and a famous name and puts a bottle on the shelf. Bob Dylan whiskey, Playboy cognac, a $100 million inventory - all run out of a Chicago office and a Memphis bottling line.

spirits · beverage-alcoholRead →
Company
The Blockchain Agency That Started With $10,000 and a Newborn
Crypto · Ai · Media

The Blockchain Agency That Started With $10,000 and a Newborn

Jarred Winn left Binance, spent his last $10,000, and built one of the Bay Area's first blockchain-focused marketing agencies. Eight years later it runs on brand, automation, and AI agents.

web3-marketing · blockchainRead →
Company
E.S. Sutton
Consumer · Logistics · Enterprise

E.S. Sutton

E.S. Sutton is a New York-based global apparel sourcing and manufacturing company founded in 1959. Operating as a private-label specialist for women's and children's clothing, it works behind the scenes for many of retail's leading brands - handling trend forecasting, design, sourcing, quality assurance, and global logistics across manufacturing facilities in more than a dozen countries. Positioned as 'the brand behind your brand,' the firm builds and expands retail private labels by studying each partner's brand DNA.

private-label-apparel · global-sourcingRead →
Company
Gina Group
Ecommerce · Consumer · Logistics

Gina Group

Gina Group is a New York-based fashion, lifestyle and branding company that designs, licenses, manufactures and distributes a broad range of consumer products - hosiery, footwear, handbags, accessories, cold-weather gear, health and wellness items, pet products and gourmet foods. Founded in 1985 as Gina Hosiery, it has grown into a multi-division wholesale house serving retailers from dollar stores to department stores, managing licensed brands such as Rampage and Bearpaw alongside an extensive private-label business.

hosiery · footwearRead →
Company
Kellwood Company
Consumer · Ecommerce · Logistics

Kellwood Company

Kellwood Company is an American apparel design, sourcing, manufacturing and marketing firm founded in 1961. It builds and operates women's, juniors' and girls' fashion brands - including Democracy, Jolt, Briggs New York, Rewind, My Michelle and Wit & Wisdom - and provides private-label and full-package product development, sourcing, quality assurance and distribution services for major retailers such as Nordstrom, Macy's, Kohl's, Dillard's, Target and Costco.

apparel · fashionRead →
Company
Sequence Design
Health · Saas · Media

Sequence Design

Sequence Design is a subscription-based creative agency built for life sciences marketing teams. Founded by veteran creative director Bob Raynor, it operates as an 'agency of one' - clients work directly with a senior, compliance-fluent creative director instead of a rotating cast of juniors. For a flat monthly fee, teams get brand campaigns, print and digital assets, web design, video, and podcast production, delivered on 48-72 hour turnarounds through Trello, with the freedom to pause or cancel anytime.

life-sciences · creative-agencyRead →