Laura McCullough is VP of Brand Strategy & Creative at ServiceNow, the $13B enterprise AI platform company. She leads the creative vision behind one of B2B tech's most distinctive brand identities, including the blockbuster campaign featuring Idris Elba as a ServiceNow brand ambassador. Before ServiceNow, she spent nearly two decades at Ogilvy, rising from junior account work to Senior Partner managing global accounts for Cisco, IBM, and CDW.
Sumaira Mirza is the Executive Creative Director at Ogilvy Pakistan, one of the country's most decorated advertising creative leaders with over two decades of experience across WPP and Publicis Groupe networks. Known for campaigns that blend cultural sensitivity with bold social impact — including 'Message in a Mithai Box,' which provided legal support to abused women — she has served on juries at Effie Global Best of the Best, Spikes Asia, AdStars, and Dragons of Asia. In 2024, she became only the second Pakistani ever selected for the Effies Global Best of the Best jury. She is also an adjunct faculty member, a regular contributor to Aurora Magazine, and a participant in Ogilvy's elite APAC 30 for 30 Leadership Program.
Rory Sutherland, Vice Chairman of Ogilvy UK and behavioral economics provocateur, delivers a characteristically contrarian set of predictions for 2026. He argues that AI will initially be weaponized by tech companies and consultants as a cost-reduction tool — what he calls the 'doorman fallacy' — stripping out human value while claiming efficiency wins. Drawing on the Austrian vs. Chicago schools of economics, the history of the electric motor, and a devastating critique of self-checkout tills, Sutherland maps out three phases of AI adoption and ends with a rallying cry to marketers: stop selling what you do, and start selling how you think.