brand-strategy
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Gabriel Shaoolian sold the agency. Then he went back to the drawing board.
After selling Blue Fountain Media, Gabriel Shaoolian returned to agency life with Digital Silk. His recurring question is disarmingly practical: what should a website actually do for the people who use it?
Eric Ayzenberg keeps finding the next room
A burglary helped bring his agency to Pasadena. Games, creators and an art gallery kept widening his world. Now Eric Ayzenberg is asking what AI can tell us about the people on the other side of the screen.
Hemal Somaiya wants marketing to master the art of subtraction
After a career in consulting and global brand leadership, the PharmaForceIQ co-founder is building a business around better timing, closer coordination and knowing which marketing efforts to leave behind.
Blair Waugh Brady and the Work Between the Work
A coffee without a pitch. A company built around collaboration. The WITH co-founder has spent years making a case for the human work that a timesheet struggles to explain.
Kate Twist and the space between a promise and a customer
Before co-founding Ever/Body, Kate Twist learned how to get a brand’s moving parts to work together. Her career since then has taken that lesson from global marketing to a SoHo storefront and into other founders’ businesses.
Rob Farinella built an agency. Then came the art of making room.
He arrived in Atlanta knowing almost nobody and founded Blue Sky Agency in 1994. His longer project has been learning how to turn personal conviction into a company that other people can help lead.
The Bank sold Italy. Beer came with it.
A London agency turned Peroni’s Italian roots into cinema, style and seaside escape. Its work shows how a familiar product can acquire a world of its own.
G&S makes the complicated click.
A giant turf pest. A water-treatment plant. A patient looking for answers. G&S Business Communications finds the human decision inside the technical story.
HSAD North America makes the ordinary matter
A refrigerator that will not fit. Ice that deserves a nickname. A billboard written for aliens. Inside the agency that turns LG’s product details into reasons to pay attention.
The agency that made the ad shoppable
Resource/Ammirati helped brands turn attention into action, from early online stores to personalized shopping tools. Its journey from Columbus independence to IBM iX explains why advertising and technology kept moving into the same room.
Hawke Media sells the team you haven’t hired
A museum shop loses its visitors. A food brand needs help finding new customers. Hawke Media’s answer is a marketing department you can assemble a piece at a time.
Boundless makes the logo earn its keep.
A shirt can be a walking advertisement. It can also be a spreadsheet nightmare. Boundless has built a business around making the object, the idea and the delivery work together.
INVNT makes the room bigger
A phone launch becomes a fan experience. A bottler meeting gets a secret doorway. INVNT builds events designed to travel farther than the people who attend them.
Noah Brier and the things a logo cannot tell you
A late-night experiment asked strangers what brands meant. It set Noah Brier on a path through Percolate, company culture, and a new question: what happens when software can read the room?
Debi Hammond and the Long Memory of a Good Manager
Before she founded Merlot Marketing, Debi Hammond worked nights and weekends at Taco Bell. Twenty-five years into running an agency, her story keeps coming back to the people who show up.
GG Benitez and the business of the next introduction
A babywear label led Ghada “GG” Benitez into public relations. Her next chapters - a beauty brand, international property and a podcast - reveal how much a career can change while its working habits stay familiar.
Daniel J. Kim and the business of coming back
He brought Red Mango to American customers, one store and one conversation at a time. From frozen yogurt to financial software, Daniel J. Kim keeps returning to the same question: what makes a new idea useful enough to use again?
Mike Schaffer and the business of saying yes
A commercial photographer kept getting asked to do more. He built Echo-Factory around the answer, then learned that a useful yes requires curiosity, good partners and the occasional refusal.
Emily Reynolds Bergh and the business of paying attention
A food writer became a publicist, then built R Public Relations around the people she wanted to work with. For Emily Reynolds Bergh, the useful story has always started with a conversation.
Erica McArthur Allison and the Geography of Trust
She built a communications agency with clients across the country, then bought a building in a Hendersonville neighborhood she wanted to help grow. For Erica McArthur Allison, where you stand has a great deal to do with what you can say.
The Tuxedo Problem That Explains Mario Mirabella Jr.
A formalwear website needed a different point of view. For MSM Digital founder Mario Mirabella Jr., the answer came from outside the business - a habit that runs through his career.
Natalie Norcross knew a beautiful room needed an introduction
She built a career designing interiors, then helped other designers get their work into print. Natalie Norcross turned the practical business of being noticed into A Design Partnership.
Emily Rex and the business of making things happen
At DEPARTURE, Emily Rex connects brand strategy to the work of running a business. Her other commitments, from Girl Scouts to a new AI venture, reveal how much of that work happens between people.
Anne Marie Holder and the art of a better conversation
She started SPARK Strategic Ideas at a coffee-shop table in 2008. The Charlotte founder has spent the years since making a business out of listening carefully, asking awkward questions and choosing her company.
Priscila Martinez and the business of belonging
A roommate’s glamorous job drew Priscila Martinez into public relations. Building The Brand Agency meant deciding who would get to feel at home there.
Tevis Houston and the three-hour problem
A department closure and the prospect of a three-hour commute pushed Tevis Houston to rethink work. Friends Everywhere grew from that practical question into a creative business built around the people inside brands.
Tod Martin and the case for a bigger room
Tod Martin started The Martin Group in borrowed office space in 2001. Twenty-five years later, the Buffalo agency founder is still making room for people, partnerships, and work he wants to do.
Jessica Meisels and the art of getting people in the room
From a New York fashion apprenticeship to Malibu beach houses and Formula 1, the Fingerprint Communications co-founder has built a career around the social life of a brand.
INNOVATIVE knows when to go live
An Indianapolis editing house grew into a creative agency by following its clients into unfamiliar territory. Its enduring skill is making the complicated thing happen on cue.
Ayzenberg knows how to get fans talking.
The agency behind Xbox campaigns has spent decades learning the habits of fandom. Now it sells the creative work, the audience research, and a way to put a price on the conversation.