Primer turns a company's ideal customer profile or account list into high-match B2B audiences and pushes them across consumer ad channels like Meta, Google, LinkedIn and Reddit, then measures real pipeline impact with website de-anonymization and holdout testing. Founded in 2019 and based in San Francisco, Primer resolves identities and runs enrichment waterfalls to deliver 3-5x better match rates than CSV uploads, helping growth and ABM teams prove advertising ROI instead of guessing at it.
Amanda Richman is VP of Global Media Sales at Microsoft Advertising, leading a 700+ person omnichannel sales team from New York. A 30-year veteran of media and advertising, she has run agencies including Wavemaker US and Mindshare North America, winning Adweek's U.S. Media Agency of the Year at Wavemaker in 2020. She joined Microsoft in March 2024 to help brands navigate the convergence of generative AI, search, and connected TV advertising.
Danielle McMeekin is Vice President and Head of Global Media Sales (also titled Head of Global Performance Sales) at Microsoft Advertising, where she leads the company's worldwide media and performance sales strategy. Based in Orlando, Florida, she brings over two decades of experience in digital advertising, having risen through sales leadership roles at Yahoo! before joining Microsoft. A recognized voice on the future of search and AI-powered advertising, she co-authors thought leadership on conversational search, multimodal discovery, and generative AI's transformation of performance marketing. She received Microsoft Advertising's Client Obsession FY25 Award for her work building powerful partnerships with clients and partners.
Danielle Sadick is an Area Vice President of Strategic Enterprise - Digital Media at Adobe, based in New York City. She leads enterprise-level digital media sales strategy, working with some of the world's largest organizations to adopt Adobe's creative and digital media solutions. Her career spans over a decade in digital advertising and media, progressing from assistant media planner at Neo@Ogilvy through programmatic trading roles before joining Adobe, where she has steadily advanced from account executive to vice president. She specializes in connecting enterprise clients with Adobe's expansive creative and marketing technology ecosystem.
Imma Calvo is VP of Sales, US Commerce at Google Customer Solutions, leading commerce innovation for brands across the Americas. Originally from Barcelona, she spent a decade in California before relocating to New York and has worked at Google since 2007 across EMEA and US markets in roles spanning retail, apps, and agency. A passionate mentor to startups and women in tech, she speaks at major industry conferences and brings fluency in Spanish, Catalan, and the language of disruption.
Jackie Walsh is a Senior Vice President of Media at Microsoft, based in Boston, Massachusetts. Operating within one of the world's largest technology companies - with $281 billion in annual revenue and 228,000 employees - she leads at the intersection of enterprise technology and media. Her role places her inside Microsoft's vast ecosystem spanning cloud infrastructure, AI services, productivity tools, and advertising platforms including Microsoft Advertising, MSN, and Xbox media properties.
Jeffrey Whipps is Vice President of Marketing at Google, where he leads the company's global brand studio and holds global responsibility for strategic brand and reputation topics spanning sustainability, digital wellbeing, crisis response, and diversity and inclusion. Before Google, he spent seven years at Apple as Director of Worldwide Advertising, contributing to iconic campaigns including the iPod Silhouettes and Mac vs. PC series. His career spans over two decades at the intersection of technology and storytelling, with earlier roles at Netscape, Shutterfly, Sun Microsystems, and McCann Worldgroup.
Jennifer Hartford is a senior marketing executive at Amazon Web Services, currently serving as VP of Events, Advertising, and Strategic Partnerships. With over a decade at AWS, she has led some of the biggest moments in enterprise tech — including serving as Event Lead for AWS re:Invent 2014 and 2015, and overseeing marquee partnerships such as the AWS-Formula 1 collaboration. Based in Bend, Oregon, she has grown from event marketing manager to one of AWS's top integrated marketing leaders, shaping how the world's largest cloud platform shows up at scale.
Jonathan Johnsongriffin is VP of Global Brand & Creative at Google, where he leads the Global Brand Studio's creative strategy. A veteran of Nike's most iconic campaigns - including 'You Can't Stop Us' and 'Just Do It Crazy Dreams' - he spent nearly five years shaping Nike's global brand narrative before joining Google in January 2023. Co-founder of the Serena Williams Design Crew program, jury member at Cannes Lions 2023 and 2024, and board trustee at Oregon Museum of Science and Industry, Johnsongriffin blends industrial design roots with cultural storytelling at the intersection of sport, technology, and purpose.
Justin Merickel is a Vice President of Product Management and Product Marketing for the Analytics Portfolio at Adobe, where he oversees Customer Journey Analytics, Adobe Analytics, and Mix Modeler. With over two decades of experience in digital marketing and data analytics, he has shaped how enterprise brands measure, understand, and act on customer behavior - from his early days at McCann Erickson through senior leadership at Yahoo!, Efficient Frontier (acquired by Adobe), and ultimately Adobe itself, where he has driven major product and partnership initiatives across the Experience Cloud.
Lynne Kjolso is VP of Global Partner and Retail Media at Microsoft Advertising, where she leads the company's retail media strategy and global partner ecosystem. A philosophy PhD turned digital advertising executive, she has spent over 15 years at Microsoft shaping search, retail, and commerce media. Named to Ad Age's Tech Power List 2024 and The List 2025, she is a leading voice on retail media standardization, gaming as an advertising frontier, and the intersection of AI and commerce.
Marvin Chow is Vice President of Consumer and AI Marketing at Google, where he leads marketing for flagship products including Search, Maps, Shopping, Google Assistant, Photos, and Google AI. A 16-year Google veteran, he has become the company's de facto 'AI General,' orchestrating the Gemini marketing rollout including a high-profile Super Bowl LX campaign. Before Google, he led Nike's marketing across Greater China, Japan, and Korea, collaborated with Steve Jobs on Nike+, and helped launch Dora the Explorer at Nickelodeon. He grew up working in his family's 7-Eleven store in New Jersey, the child of Taiwanese immigrants.
Sarah Madden Armstrong is Vice President of Global Marketing Operations at Google, where she leads global marketing infrastructure across one of the world's most complex and far-reaching advertising ecosystems. With over 25 years in global marketing - including two decades at The Coca-Cola Company overseeing agency operations across 200 countries and a stint as a McKinsey partner - she brings rare operational depth to a role that touches every corner of Google's marketing machine. Named one of Advertising Age's 'Women to Watch' in 2009, Armstrong is also a published author of two books: 'The Mom's Guide to a Good Divorce' and 'The Art of the Juggling Act: Bite-Sized Guide for Working Parents' (2024). A former Georgetown University volleyball player turned global executive, she mentors across industries and volunteers with multiple nonprofits while raising her daughter Grace.
Sarah Teltus is VP of Marketing - Content at Google, one of the world's most influential technology companies. Based in San Francisco, California, she operates at the intersection of content strategy and large-scale digital marketing within Google's vast ecosystem. In her role, she oversees content marketing initiatives across Google's portfolio, spanning cloud services, advertising platforms, AI products, and consumer applications. Her position places her at the center of how Google communicates its rapidly evolving suite of AI and cloud products to businesses, developers, and consumers worldwide.
Selin Song is the President of Google Customer Solutions, leading the global organization that helps millions of small and medium-sized businesses grow using Google's AI-first advertising products. A 20-year Google veteran who started as a temp approving ads, she has lived and worked across four countries - the US, India, Singapore, and Ireland - building a career that spans revenue strategy, operations, and regional leadership across APAC and EMEA before taking the top seat at GCS.
Stacy Martinet is Adobe's Chief Communications Officer and VP of Marketing Strategy & Communications, overseeing a 200+ person team that handles all stakeholder communications, marketing strategy, events, social media, and corporate social responsibility. A former CMO of Mashable and decade-long veteran of The New York Times digital transition, she bridges the worlds of journalism, media strategy, and enterprise technology with a distinctive voice on AI fluency, creative leadership, and modern brand building.
Deren Baker is the CEO of Flywheel Ventures, the innovation arm of Flywheel Commerce Network - now part of Omnicom Group after a landmark $835 million acquisition in 2023. A serial operator with deep roots in digital commerce analytics, Baker has led transformative companies including Jumpshot (which tracked 160 billion monthly clicks) and Edge by Ascential. He is a recognized thought leader in ecommerce strategy, retail media, and data-driven advertising, with bylines in Forbes, Harvard Business Review, and Entrepreneur Magazine.
Flam is an AI-native mixed reality publishing platform that turns ordinary brand touchpoints - TV spots, magazine pages, posters, packaging, WhatsApp messages - into instant, app-less 3D experiences via a QR scan or link. Used by 100+ global brands including Google, Samsung, Emirates and Mahindra.
Terrence Morash is VP, Head of Marketing (Brand and Creative) at Slice, the New York-based technology platform powering independent pizzerias across the United States. A veteran creative and marketing leader with deep roots in digital advertising, he has shaped Slice's transformation from a consumer pizza-ordering app into a full-service B2B partner for local pizza shops - building brand campaigns, a loyalty program, a POS system launch, and the 'Slice of the Union' thought leadership series. Before Slice, Morash led creative at Shutterstock, where his trend-forecasting work reached global audiences, and held senior creative roles at Rosetta, Again Interactive, and Zeta Interactive.
Tim Craycroft is a veteran technology executive who spent over two decades building the plumbing behind digital advertising. After 14 years at Amazon - where he helped architect their multi-billion dollar ads business and opened the Boulder ad tech office - he joined Google in 2020 as VP & GM of Google Advertising, overseeing YouTube, apps, and display ads. In September 2025, he took center stage at the Google ad tech antitrust remedies trial, testifying about internal analyses (Project Sunday and Project Monday) that explored divesting AdX and DFP. He's now joined Flywheel as Senior VP of Engineering. An early cloud storage pioneer who co-founded i-drive.com in the late 1990s, Craycroft brings Dartmouth computer science roots and a Boulder, Colorado sensibility - equal parts algorithm and altitude.
Tom Phillips spent 18 years at Microsoft rising to VP of Communications, where he led PR strategy for the company's advertising business, managed media around major acquisitions, guided CEO communications, and drove narratives through cultural transformations. With over four decades of total PR experience, he left Microsoft in late 2024 to launch Upstream Communications, a Seattle-based strategic communications firm focused on helping clients tell their stories with precision and purpose.
Vidhya Srinivasan is VP and General Manager of Advertising & Commerce at Google, overseeing a portfolio responsible for over $66 billion in quarterly revenue. A computer science graduate of IIT Madras and Georgia Tech, she spent a decade at IBM and several years at AWS - where she scaled Amazon Redshift into the cloud's fastest-growing data warehouse - before joining Google in 2019. At Google she has spearheaded AI-first advertising products including Performance Max, agentic shopping via Google's Universal Cart, and the integration of Gemini across search and shopping surfaces. She is one of the most consequential voices shaping how AI rewires digital advertising.
Garrett Dodge is the Co-Founder and CEO of Rockbot, the business media platform that powers music, TV, digital signage, and advertising for nearly 50,000 brick-and-mortar locations across North America. Founded in 2010, Rockbot has grown into a $9.2M revenue company serving major brands including Planet Fitness, Walmart, Shake Shack, and JetBlue, backed by Google Ventures, Universal Music Group, and others. Dodge holds a B.A. from Middlebury College and an MBA from MIT Sloan, and previously helped build Caesars Entertainment's Innovation Team before channeling that experience into reimagining how physical spaces use media to engage customers.
Mike Pecina is the founder of Firevine Advertising and Design, an award-winning full-service agency in Edwardsburg, Michigan, and a brand positioning specialist with deep ties to Booster, the Series D-funded mobile fuel delivery platform reimagining how fleets, businesses, and institutions refuel without a gas station. Described on LinkedIn as a 'Brand Positioning & Awareness Junkie,' Pecina brings a rare blend of creative strategy and operational savvy to the fast-moving world of decarbonized, on-demand fuel logistics.
Rockbot is an Oakland-based B2B media platform that powers the music, TV, digital signage, and on-premise advertising playing inside more than 50,000 business locations - from gyms and bars to national retail chains. Founded in 2010 as a social jukebox app, it has grown into a multi-product media operating system for brick-and-mortar venues.
Rembrand is an AI advertising platform that drops real products into video content after the camera stops rolling. Its computer-vision models reconstruct scenes, then render brand-safe placements - virtual signage, billboards, even physical products - that look like they were filmed on set. Founded in 2022 by serial entrepreneur Omar Tawakol, the Los Altos startup is building what it calls 'in-content advertising' for the streaming, creator and CTV era.
Sath Nelakonda is the CEO and CTO of Cinarra Systems, a SoftBank company that turns mobile network signals into privacy-safe advertising and venue analytics. A co-founder of the company since 2013, he came out of the deep plumbing of the internet - IP/MPLS routing at TiMetra, then Alcatel-Lucent, then Juniper - and now runs an ad-tech outfit built on telco-grade data.
Stacey Paynter is the founder and CEO of Strategic Connections, LLC, a San Francisco Bay Area strategic planning and brand consultancy she launched in 2004 after a career spanning some of the largest names in global advertising. As former CEO of Publicis Dialog's San Francisco office and COO of EvansGroup, she co-authored the 'Holistic Communications' framework later adopted worldwide by Publicis Groupe. Today she advises C-suite executives on brand strategy, customer acquisition, and operational transformation — and serves on the board of the OSET Institute as a Brand, PR & Media Advisor.
Omar Tawakol is a serial entrepreneur and AI advertising pioneer who turned audience data, voice AI, and now spatially-aware AI into three consecutive company exits. He founded BlueKai (acquired by Oracle for $400M+), Voicea (acquired by Cisco), and currently leads Rembrand, an AI-powered virtual product placement platform that embeds brands invisibly into video content. He holds board seats at The Trade Desk and LiveRamp, and in 2025 merged Rembrand with Spaceback to build an AI-powered ad factory that reaches across CTV, digital video, and display.
Ryan Hollander is the CEO of Glimmer (formerly Storyhunter), the all-in-one creator management platform connecting enterprises with 50,000+ vetted creators, production companies, and agencies across 192 countries. Headquartered in New York, Glimmer manages billions in corporate content spending and has produced content for clients including Meta, CNN, Bloomberg, Hearst, and Airbnb. Hollander leads the company through its evolution from a video production marketplace into a full-stack creative workforce platform backed by $11.9M in total funding.