The specialist marketing firm that connects premium brands with the people who can actually afford them.
Martini Media sells one thing well: access to affluent audiences online.
Most digital advertising businesses are built on scale - the more impressions, the better. Martini Media was built on the opposite premise. Since its founding in 2008, when it was incubated by the venture firm Venrock, the company has focused on a single, deliberately narrow audience: affluent consumers, the people earning over $100,000 a year who buy watches, cars, first-class tickets and second homes.
The pitch to brands is straightforward. Rather than scattering ads across the open web and hoping the right eyeballs turn up, Martini Media assembles a curated portfolio of more than 200 passion-based publishers - editorial environments that index heavily toward high-net-worth readers - and layers on custom creative and proprietary audience insight. The result, the company says, is more than 1,000 campaigns run for over 300 premium advertisers across display, mobile and connected TV.
Martini Media's clients are premium and luxury advertisers - names in automotive, watches, fashion, spirits and travel. Public campaign work referenced on the company's site spans brands such as Cartier, GMC and Jean Paul Gaultier. What these advertisers share is a specific challenge: their products only make sense to a small slice of the population, so a wasted impression costs them far more than it would cost a mass-market brand.
That is the problem Martini Media exists to solve. By concentrating on contextually relevant, affluent-indexing publishers and producing high-impact creative in-house, the firm tries to raise the odds that each impression lands in front of a genuine prospect rather than a bystander. Ad creative production is bundled in at no additional cost - a signal that the company treats craft as part of the media buy, not an upsell.
The audience Martini Media targets - households earning six figures and up - represents a fraction of internet users but a disproportionate share of luxury spending. The firm's whole model is a bet that precision beats reach when the product carries a premium price tag.
Bespoke, custom ad units produced in-house and included at no additional cost, designed to stand out to affluent viewers across screens.
CORE SINCE 2008A curated portfolio of 200+ passion-based publishers whose audiences index against high-net-worth readers.
CORE SINCE 2008Managed cross-platform campaigns run by a dedicated team of campaign experts across direct display, mobile and connected TV.
EXPANDED 2014Branded editorial storytelling produced with premium publishers to reach upscale consumers in context.
EXPANDED 2015Proprietary research used to identify, target and optimize campaigns against affluent audiences.
CORE CAPABILITYIn a market crowded with programmatic platforms promising unlimited reach, Martini Media's differentiator is discipline. Competitors range from premium publishers with their own sales houses - Condé Nast, Robb Report Media, Dotdash Meredith's luxury titles - to programmatic and contextual ad platforms selling scale. Martini Media positions itself between them: a specialist that curates the environment and owns the creative, without asking clients to become media buyers themselves.
The company adapted as the industry shifted - adding programmatic targeting in the mid-2010s - but never diluted its audience definition. That consistency is what made it attractive to Evolve Media, which acquired Martini Media in June 2015 in what the buyer called its largest deal to date. Martini has continued under its own brand as a unit within Evolve ever since.
The business model follows from all of this: premium advertisers pay for managed, high-impact campaigns that bundle in-house creative, contextual media and audience insight into integrated packages - rather than buying raw inventory on price alone.
Martini Media's expertise is concentrated in publishing and premium ad sales. CEO Vincent Krsulich is a case study in it: he joined the firm in 2015 as SVP of Sales and Marketing, became President in 2019, and was promoted to Chief Executive Officer in September 2023. Before Martini, he was SVP of Sales at InsideHook, Publisher of Men's Journal, and an advertising director at the National Geographic Society - a résumé built entirely around selling to upscale readers.
The firm continues to invest in commercial leadership. In March 2024 it named Brian Kantor Head of Sales, deepening the team responsible for its advertiser relationships.
Chief Executive Officer. 20+ years leading premium ad sales teams; rose from SVP to President to CEO between 2015 and 2023.
CEO SINCE 2023Head of Sales, appointed 2024 to lead advertiser relationships across the luxury portfolio.
JOINED 2024Parent company since 2015; Martini operates as a distinct luxury unit within the larger publisher group.
PARENT SINCE 2015Incubated by Venrock with a singular focus on reaching affluent audiences online.
Buys The Digital Partnership to expand its affluent digital footprint.
Raises a Series D to scale its affluent-targeted advertising business.
Evolve's largest deal to date; Martini continues as a distinct unit.
The 2015 hire steps up to run the company day to day.
Vincent Krsulich takes the top job.
Brian Kantor joins to lead advertiser relationships.
Backed by Venrock and other investors across five rounds beginning in 2008, Martini Media raised roughly $41 million before its 2015 acquisition. Third-party estimates put annual revenue around $12M with a team of about 38.
Martini Media was incubated by Venrock in 2008 and chased the affluent audience - $100k+ earners - from day one.
The company splits its base between Beverly Hills and a New York high-rise on East 44th Street.
Ad creative production is included free - the creative is part of the pitch, not an add-on.
CEO Vincent Krsulich once published Men's Journal and worked at the National Geographic Society.
Its publisher portfolio is organized around "passions," not raw reach - context over scale.
It is a marketing firm and ad network that connects premium and luxury brands with affluent, high-net-worth audiences using custom high-impact creative, a curated network of 200+ publishers, and audience insights across display, mobile and CTV.
Vincent Krsulich, promoted to CEO in September 2023 after joining in 2015 as SVP of Sales and Marketing and serving as President from 2019.
Martini Media was founded in 2008 and was incubated by the venture firm Venrock.
Martini Media was acquired by Evolve Media in June 2015 and operates as a unit within Evolve, while continuing under the Martini Media brand.
Premium and luxury advertisers across automotive, watches, fashion, spirits and travel - the company reports 1,000+ campaigns for 300+ premium advertisers.