He runs the firm that sells the affluent audience to the brands who want them. He got the job the slow way: SVP of Sales in 2015, President in 2019, CEO in 2023.
Martini Media does not want everyone. That is the entire point of it. Founded in 2008, the firm connects luxury brands to affluent and high-net-worth readers through a curated network of more than 200 enthusiast publishers - whiskey sites, travel sites, watch sites, the kind of places where people who can afford a Patek Philippe go to read about them. The pitch to advertisers is deceptively simple: reaching a hundred wealthy readers is worth more than reaching a hundred thousand random ones. Vincent Krsulich has been making some version of that pitch, in one job or another, for two decades.
He is the CEO now, as of late September 2023. He did not arrive that way. He joined Martini Media in 2015 as Senior Vice President of Sales and Marketing, became President in 2019, and then took the top job in 2023 - an eight-year internal climb that reads less like a coronation than a series of quarters that went well. In the announcement of his promotion, the company credited him with driving ad sales revenue and profitability, adding products to the portfolio, and generally elevating the brand. Which is corporate-speak for: he sold things, and then he sold more things, and eventually they let him run the place.
What makes the trajectory interesting is that Krsulich is fundamentally a salesperson who ended up an executive, rather than an executive who happens to oversee sales. He was MIN's Salesperson of the Year in 2008. His stated philosophy is not a strategy deck; it is a disposition. "We have such a clean digital approach here at Martini Media," he has said. "We all collectively think about our clients first, which is the best part of the job." In ad sales, "we think about clients first" is the sort of thing everyone says and few organize around. The claim is that this one does.
National Geographic. Time Inc. Men's Journal. InsideHook. Martini Media. Read that list forwards and you get a thesis - premium audiences, premium brands, nothing in between.
Graduates with honors, a writing and history major. Not a business degree - a humanities one, from a person who would go on to sell attention for a living.
Named MIN's Salesperson of the Year. Launches the Men's Journal Adventure Race Calendar - and persuades Porsche to sponsor it. Helps build the Gear Lab and its e-commerce push. Earlier stops: National Geographic and Time Inc.
Arrives after running ad sales at InsideHook, where he built campaigns for TAG Heuer, Louis Vuitton, Don Julio, Nordstrom, Zenith and Chanel.
Steps up to run operations and strategy for the firm.
Promoted to CEO, effective September 27, 2023 - the top of a ladder he climbed one rung at a time.
Bespoke high-impact ad creative, a curated portfolio of 200-plus passion-based publishers, and proprietary insights to optimize campaigns for luxury advertisers. Martini Media has launched more than 1,000 campaigns for upscale brands.
The brands don't want everyone. They want the affluent reader. During his InsideHook years, that meant campaigns for:
There is a version of the media-executive résumé that is a random walk - a stint here, a pivot there, a company that no longer exists. Krsulich's is not that. Loyola writing major, then National Geographic and Time Inc., then Men's Journal, then InsideHook, then Martini Media. Every stop is premium, every stop is aimed at readers with money to spend, and every stop is about the same fundamental transaction: find the person who wants the thing, then find the brand that makes it, and stand in the middle taking a fee.
The Porsche race calendar is the tell. As publisher of Men's Journal, he did not just sell ad pages; he built a product - an adventure race calendar - and then found the single brand for whom that product was a perfect fit. That is the whole Martini Media model in miniature, executed a decade before he ran the company. Match a niche audience to a premium brand, and the price you can charge goes up, because the waste goes down.
The independent media firm is not an easy thing to be in 2026. It sits between the walled gardens that own the audience data and the programmatic exchanges that commoditize everything they touch. The survival argument for a company like Martini Media is that some audiences - the affluent ones, specifically - are worth reaching precisely, and that precision is a thing you can sell at a premium if you are good at it. Krsulich's entire career is the argument that he is good at it. He got the job the slow way, which is usually a sign the argument holds.
Vincent Krsulich is the Chief Executive Officer of Martini Media, an independent digital media firm founded in 2008 that connects luxury brands with affluent, high-net-worth audiences across a curated network of more than 200 passion-based publishers. He joined the company in 2015 as SVP of Sales and Marketing, became President in 2019, and was promoted to CEO in September 2023. A C-suite media executive with more than two decades of sales leadership, he previously ran ad sales at InsideHook and served as Publisher of Men's Journal, with earlier stops at National Geographic and Time Inc. He was named MIN's Salesperson of the Year in 2008.
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