Amy Errett spent heavily to make salon-grade color feel safe at home, discovered that free customers rarely return, and turned the lesson into an omnichannel beauty business built around guidance, repetition and trust.
Jeff Pink solved a costume-change problem with a manicure designed to disappear into every outfit. ORLY turned that quiet idea into a durable, family-owned nail business - then spent five decades finding new reasons to be noticed.
Born from a beauty blog and built for Instagram, Glossier made customers part of the product team. Its second act is a harder experiment: keeping that intimacy while selling wherever beauty shoppers already are.

SZA (born Solána Imani Rowe) is the St. Louis-raised, New Jersey-grown R&B and neo-soul artist who rewrote Billboard history with SOS - the longest-charting album of the 2020s and the first to break Michael Jackson's Thriller record on the R&B chart. A former elite gymnast and marine biology student, she became Top Dawg Entertainment's first female signee and has accumulated Grammy Awards across multiple ceremonies, culminating in Record of the Year at the 68th Grammys for 'luther' with Kendrick Lamar. Her SOS album spent 100 weeks at No. 1 on the Top R&B Albums chart, and she co-headlined the 2025 Grand National Tour (grossing $358.7M) and the Super Bowl LIX halftime show.