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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

beauty-brand

(3)
AllCompaniesPeopleStoriesProducts
Company
Madison Reed Gave Away 7,000 Boxes - Then Built a Hair-Color Habit People Would Pay For
Consumer · Ecommerce

Madison Reed Gave Away 7,000 Boxes - Then Built a Hair-Color Habit People Would Pay For

Amy Errett spent heavily to make salon-grade color feel safe at home, discovered that free customers rarely return, and turned the lesson into an omnichannel beauty business built around guidance, repetition and trust.

hair-color · beauty-brandRead →
Company
The $13 Hollywood Fix That Put ORLY on 50 Years of Fingertips
Consumer · Ecommerce

The $13 Hollywood Fix That Put ORLY on 50 Years of Fingertips

Jeff Pink solved a costume-change problem with a manicure designed to disappear into every outfit. ORLY turned that quiet idea into a durable, family-owned nail business - then spent five decades finding new reasons to be noticed.

nail-care · nail-polishRead →
Company
Glossier Built the Comment Section Into a Beauty Counter. Then the Counter Moved.
Consumer · Ecommerce · Social

Glossier Built the Comment Section Into a Beauty Counter. Then the Counter Moved.

Born from a beauty blog and built for Instagram, Glossier made customers part of the product team. Its second act is a harder experiment: keeping that intimacy while selling wherever beauty shoppers already are.

glossier · beauty-brandRead →