product-education
(2)
The Desire Company sells the explanation before the sale
A product page can list every feature and still leave the buyer bewildered. The Desire Company puts working experts on camera to close that gap - then carries their advice from television ads to the shopping cart.
John Cutler
John Cutler is a product thinker, writer, and systems overthinker best known for The Beautiful Mess newsletter (59,000+ subscribers) and the viral concept of the 'feature factory.' A college dropout turned touring musician turned video game creator turned product executive, he has written nearly 1,000 pieces on the messy intersection of product, people, and organizational design. He co-authored Amplitude's North Star Playbook, spent years as a product evangelist coaching teams worldwide, and is now Head of Product at Dotwork — a platform for building product operating systems.