coachella
(5)
ENHYPEN Put the Hyphen to Work
Six performers emerged from a television contest with a punctuation mark for a name. Six years later, that little line connects Seoul, Tokyo, Coachella and a No. 1 album in America.
Diljit Dosanjh Never Asked Punjabi to Knock First
From singing devotional music in Ludhiana to filling stadiums across continents, Diljit Dosanjh built a global career by making the room come to Punjabi - language, turban, jokes and all.
Sabrina Carpenter
She spent ten years as a Disney kid before Espresso. Now she headlines Coachella - and writes pop songs that land like punchlines.
Outcast
Outcast is a Gold Coast-born, direct-to-consumer women's fashion label founded in 2014 by Lawrence Lees and Paris Marchant. It started selling bikinis on Instagram and grew into a global online boutique known for edgy party, festival and going-out clothing. After spotting sales spikes around US festivals like Coachella, the brand built a Los Angeles headquarters and now generates roughly 80% of its sales from the US, with more than a million social followers and an influencer-driven marketing model.
The Marías
The Marías are a Los Angeles-based indie/alternative band led by Puerto Rican vocalist María Zardoya and drummer-producer Josh Conway, blending psychedelic soul, dream-pop, and bilingual lyricism into a hazy, cinematic sound. From viral Craigslist couch photoshoots to surviving a bandmate breakup, a Bad Bunny co-sign, and a Billie Eilish TikTok that sent 'No One Noticed' to #22 on the Hot 100, the band turned 10 years of underground hustle into a Grammy Best New Artist nomination at the 68th Annual Grammy Awards in 2026.