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Marco Cid and the business of getting people in the same room
A university classroom, a growing holding company and a financial gathering in Guadalajara reveal a recurring interest in Marco Cid’s working life: helping people turn knowledge into something they can use.
They Started With $35,000 and 89 Recipes. Tequila Enemigo Turned Patience Into Shelf Space.
A mocked business plan, four years of product work and a refusal to sell tequila as a dare built a small luxury brand with unusually sharp positioning. The useful lesson is not the bottle - it is how constraints became the marketing.
Peso Pluma
Peso Pluma (Hassan Emilio Kabande Laija) is the 25-year-old Mexican singer-songwriter from Zapopan, Jalisco who turned corridos tumbados - the fusion of traditional Mexican corridos with trap beats and hip-hop swagger - into a global phenomenon. In under five years, he broke a 64-year Billboard Hot 100 record, won a Grammy, became Mexico's most-streamed Spotify artist of all time, and built Double P Records into an independent powerhouse. His albums Génesis and Éxodo redefined what regional Mexican music could mean on a world stage.