online-business
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Niche Pursuits makes the experiment the business
Spencer Haws turned his online business experiments into a publishing company. Its most useful lessons begin where the easy-money story falls apart.
Brian Dean
Brian Dean is the founder of Backlinko and co-founder of Exploding Topics, two companies he built and sold to Semrush. He invented the Skyscraper Technique, one of SEO's most widely replicated link-building frameworks, and turned a nutrition PhD dropout's basement hustle into a $4M+ exit running a 7-person contractor team. Now based in Berlin, he's a sought-after voice on building media businesses that don't depend on algorithmic luck.
Navid Moazzez
Navid Moazzez is a Swedish-Iranian lifestyle entrepreneur, creator, and AI educator best known as the 'Godfather of Virtual Summits' — a title coined by HuffPost. After dropping out of Stockholm University law school in 2013 following his brother's sudden death, he built a multi-million dollar online business empire around virtual summits, helping students collectively generate $70M+ in revenue. He sold his flagship course Virtual Summit Mastery in 2021 and pivoted to AI education, founding Creator School and hosting the AI Creator Summit, which drew 100,000+ attendees in 2024. A true global citizen who has lived in 10+ countries and visited 50+, Navid operates at the intersection of AI, creator economy, and disciplined self-development.
Pat Flynn
Pat Flynn is an entrepreneur, author, and podcaster best known for founding Smart Passive Income (SPI), a platform where he openly documents the strategies - and the income numbers behind them - that power his online businesses. Laid off from his architecture job in 2008, he turned an e-book about the LEED exam into a career-defining pivot, eventually building a media company with 60 million+ podcast downloads, multiple Wall Street Journal and Amazon bestselling books, a Kickstarter-funded tripod product, and a Pokémon card YouTube channel that became its own standalone business. His signature move: publishing every dollar earned and spent, monthly, in public.
George Ten
George Ten is a copywriter, educator, and strategist known online as @GrammarHippy. He invented the 'CopyThinking' philosophy — the contrarian belief that great copy is 90% strategic thinking and 10% actual writing. With 11 years in marketing, he has helped build 8-figure info-product funnels, sold over 500,000 products online, and spent $10M+ profitably on Facebook ads. He teaches thousands of entrepreneurs on X/Twitter and through his courses and community.
Kieran Drew
Kieran Drew is a British writer and online entrepreneur who quit dentistry in 2021 to build a 7-figure business teaching people how to write and grow online. Known for radical financial transparency, his flagship course High Impact Writing and newsletter Digital Freedom, he grew from 0 to $1.5M+ in gross revenue by 2026 while building an audience of 250,000+ on Twitter/X. A survivor of near-fatal spinal surgery and a neurological tumor at 16, Drew turned adversity into creative fuel, building a business rooted in personal freedom, authentic storytelling, and helping others escape their own 'profitable prisons'.
Neville Medhora
Neville Medhora is a self-made copywriter, course creator, and entrepreneur who never held a traditional job. He built a drop-shipping business at 17, helped grow AppSumo to 750,000 customers through email, and turned a single copywriting course into a $1M/year business with zero employees. His platform CopywritingCourse.com (originally 'Kopywriting Kourse') has taught 20,000+ students how to write persuasive copy. He also runs SwipeFile.com and publishes the SWIPES newsletter weekly.
Matt Ragland
Matt Ragland is a creator-economy builder, founder of HeyCreator, and host of The HeyCreator Show podcast. He went from camp counselor to ConvertKit employee #5, to full-time creator, building a 100,000+ audience across YouTube, newsletters, and social media. Through HeyCreator and Good People Digital, he helps creators turn their expertise into sustainable businesses via courses, communities, and newsletters. Known for radical transparency, outdoor adventures, and a systems-first approach to creative work.