conversion-optimization
(13)
Contentsquare
The Paris company that watches a billion clicks a day so brands can finally see what their customers were trying to do - and where the website got in the way.
Rivia.AI
Rivia.AI is a Bengaluru-based, Y Combinator (S21) startup that lets marketing, sales and demand-generation teams build interactive, self-guided product demos without code. Using a Chrome extension, teams capture pixel-perfect clones of their live product, layer on guided tours, checklists and video narration, then share or embed the demos and track how prospects engage. It positions itself as an affordable alternative to demo platforms like Walnut, Storylane and Navattic.
eko
eko is a New York-based media-technology company that turns product footage and data into interactive, shoppable video experiences for online retail. Founded in 2010 as Interlude to pioneer 'choose-your-own-adventure' interactive entertainment, the company rebranded to eko in 2016 and later pivoted toward ecommerce, using AI-driven tools to build interactive product pages, 360-degree product views and verified product data that help brands and retailers - most notably its long-time partner Walmart - lift engagement and conversion.
SamCart
SamCart is a SaaS checkout and direct-to-consumer selling platform built for digital creators, course sellers, coaches, and online entrepreneurs. Founded in 2014 by brothers Brian and Scott Moran, it turns a high-converting one-page checkout into a revenue engine with one-click upsells, order bumps, subscription recovery, and course hosting. Now repositioned as an AI-first 'digital business platform,' SamCart says it has helped 75,000+ sellers process billions in sales - focused on maximizing revenue per customer rather than simply driving more traffic.
Hovr
Hovr is a Philadelphia-based marketing technology company that layers interactive, vertical-video experiences on top of existing hotel and resort websites. Its patented, no-code software lets marketers drag and drop video content - pulled from YouTube, Vimeo, Matterport, TikTok, and Instagram or uploaded directly - over static web pages using tools like Highlights, Anchors, Pins, and Pathways. The goal is to turn passive browsing into 'choose-your-own-path' storytelling that lifts guest confidence, engagement, and direct bookings, with a real-time analytics dashboard that ties video interactions to revenue. Hovr grew out of Hio, founder Jason Craparo's earlier networking and events venture.
Jason Craparo
Jason Craparo is the founder and CEO of Hovr, a Philadelphia-based marketing technology company whose patented, no-code tool sits on top of hotel and travel brand websites and turns static pages into interactive, video-rich experiences that drive direct bookings. A Babson MBA who started as a dishwasher at 14 and ran Sonic Drive-In franchises by 21, Jason spent six years at social enterprise Juma Ventures before founding networking apps Contap and Hio, then pivoting the technology into hospitality. He holds a dozen granted patents, is a certified private pilot who flies aerobatics, runs triathlons, and is a father of three.
Jenkin Richard
Jenkin Richard is the co-founder and CEO of ChatLabs, an AI platform that turns social media traffic into personalized, on-brand shopping journeys for luxury and consumer brands. Incubated inside LVMH's innovation accelerator, ChatLabs raised a $3.2M seed round led by Silicon Road Ventures in December 2024 and counts LVMH houses like Dior and Tiffany, plus Kering, Richemont and Samsung among its partners. Before ChatLabs, Richard founded and served as CTO of the social commerce firm Chatly, which was acquired by Salesforce. He holds an MBA from MIT's Sloan School and an undergraduate degree from UC Berkeley.
ChatLabs
ChatLabs is an AI company that helps consumer and luxury brands turn social-media attention into commerce. It began as the self-described first AI-powered social commerce platform, building hyper-personalized 'Social eXperiences' that carry shoppers from an Instagram or Facebook ad into a native-feeling, brand-controlled experience. It has since expanded into an AI product photography and brand creative studio that generates studio-quality product images, lifestyle visuals and performance ads without traditional photoshoots. Incubated by LVMH's innovation accelerator and a winner of the 2023 LVMH Data & AI Innovation Award, ChatLabs counts brands across the LVMH Group, plus Samsung Electronics and others, among its users.
Yuxin Zhu
Yuxin Zhu is the co-founder and CEO of Replo, a San Francisco low-code platform that lets ecommerce brands build high-converting Shopify landing pages without writing code. A UC Berkeley computer scientist, he first made his name building Berkeleytime, a course-scheduling tool that grew to over a million annual sessions and was acquired by the University of California. After six years engineering and managing product teams at Uber through its IPO, he reunited with college friend Noah Gilmore to launch Replo in Y Combinator's Summer 2021 batch. The company has raised over $8 million and onboarded thousands of brands, much of it on word-of-mouth growth.
Beam Impact
Beam Impact is a New York-based social impact technology company that helps e-commerce and retail brands turn everyday purchases into measurable charitable giving. Through an embeddable checkout integration and consumer app, Beam lets shoppers choose a vetted nonprofit at checkout while the brand donates a portion of the sale at no extra cost to the customer. Founded by Forbes 30 Under 30 honorees Viveka Hulyalkar and Alex Sadhu, the platform pairs mission-driven brands with high-impact causes to lift conversion, average order value, and repeat purchase rates - while pursuing a goal of shifting $10B toward nonprofits.
Privy
Privy is an email and SMS marketing platform built for independent ecommerce brands - the small Shopify, BigCommerce, Wix and WooCommerce stores that can't afford an enterprise marketing stack. Founded in Boston in 2011 by Ben Jabbawy, Privy pairs list-growth popups, drag-and-drop email, SMS campaigns and pre-built automations with hands-on coaching, so a one-person shop can run the kind of marketing usually reserved for big brands. It is the most-reviewed email and SMS app in the Shopify App Store and has helped 500,000+ merchants in 180+ countries drive billions in sales.
Button
Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.
Sophie Buonassisi
Sophie Buonassisi is SVP of Marketing at GTMfund and GTMnow, where she leads a 58,000+ subscriber newsletter and media brand at the intersection of go-to-market strategy, venture capital, and B2B SaaS. A criminology graduate turned growth marketer, she spent 4.5 years as the first GTM hire at Spiralyze before standing out from 400+ applicants to join GTMfund. She transformed the GTM Newsletter into GTMnow - a full media brand that includes the reacquired Sales Hacker podcast (622+ episodes), a private Inner Circle community, and editorial content reaching 50,000+ founders, GTM leaders, and investors globally.