doola is a New York-based fintech that helps entrepreneurs anywhere in the world start and run a U.S. business. Its 'Business-in-a-Box' platform bundles LLC and C-Corp formation, EIN registration, U.S. business banking access, bookkeeping, tax filing, compliance and e-commerce analytics into one back office, plus an AI Co-Founder. Founded in 2020 and backed by Y Combinator, doola has served 15,000+ founders across 175+ countries and is pushing agentic company formation directly into tools like ChatGPT, Claude, Replit, Lovable and Vercel.
KeepingCount is an industry-focused outsourced accounting and bookkeeping platform that takes the finance function off business owners' plates. Founded in 2023 by Jeff Russell and backed by Housatonic Partners, the company is building vertical-specific brands - real estate, construction, e-commerce, vacation rentals, life sciences, consumer products and professional services - staffed by accountants who specialize in each industry rather than the traditional geography-based generalist model. KeepingCount delivers accounting, advisory (CFO/controller), tax and payroll services on platforms like Sage Intacct and QuickBooks Online, managing more than $250 million in annual client revenue.
Arjun Mahadevan is the co-founder and CEO of doola, a New York based company that turns the headache of starting a U.S. business into a few clicks. Built after his own frustrating attempt to incorporate a company across borders, doola handles LLC formation, banking, bookkeeping and taxes for founders in more than 175 countries. A Wharton and Penn dual-degree graduate and former Dropbox growth PM, Arjun walked away from a comfortable big-tech job at 24 to build a 'Business-in-a-Box' on the belief that talent is everywhere but opportunity is not. He hosts the 15-Minute Founder podcast and writes a newsletter read by a large weekly audience.
Jerry Connelly is the Chief Executive Officer of KeepingCount, a remote-first outsourced accounting and advisory firm that gives growing small businesses and nonprofits the bookkeeping, reporting, and fractional-CFO horsepower they usually cannot afford to hire in-house. Built around the promise of 'better numbers for growing businesses,' KeepingCount pairs platform technologies like Sage Intacct and QuickBooks Online with hands-on accounting teams serving construction, consumer products, professional services, real estate, life sciences, and vacation-rental clients. Originally headquartered in Boise, Idaho, the company now runs as a distributed organization, and Connelly leads it with a stated emphasis on values - conscientious, disciplined, gracious, integrity, and serving all clients.
Voyager Partners Consultancy is a Hyderabad-based professional services firm that bills itself as a 'growth acceleration partner' for medium and large businesses. It bundles four offerings under one roof: onshore/offshore IT and finance staffing, transaction risk advisory (fundraising, M&A, restructuring), technology/ITES implementation (SAP, cloud, automation, analytics), and corporate support services (incorporation, bookkeeping, tax compliance). Founded in 2021 and led by Neeraj Jha, the firm operates from offices in India, the USA, UAE and Singapore and says it has served 100+ companies and placed 1,000+ professionals.
Xero is a cloud-based accounting software company founded in Wellington, New Zealand in 2006. It serves more than 4.4 million subscribers - mostly small businesses and the accountants and bookkeepers who advise them - across New Zealand, Australia, the UK, the US and beyond. Xero connects bank feeds, invoicing, payroll, expense tracking and a marketplace of thousands of third-party apps into a single real-time platform, and reported NZ$2.1 billion in revenue in FY25.
Found is a San Francisco-based financial technology company that bundles business banking, automated bookkeeping, and tax tools into a single platform for self-employed Americans. Founded in 2019 by ex-Square executives Lauren Myrick and Connor Dunn, Found pairs an FDIC-insured business checking account (via Lead Bank) with real-time tax estimates, automatic expense categorization, invoicing, and quarterly tax payments - aimed at the 64 million Americans who work for themselves.
Jessica McKellar is the CEO of Pilot.com, the largest accounting firm for startups in the US, which she co-founded in 2017 alongside longtime collaborators Waseem Daher and Jeff Arnold. A MIT computer science alumna, she previously co-founded Zulip (acquired by Dropbox) and served as Director of Engineering at Dropbox. Beyond building companies, she has been a transformative force in the Python open source community, growing Boston's Python user group to the world's largest, and teaching Python inside San Quentin State Prison. Pilot reached unicorn status in 2021 with a $1.2B valuation and over $222M raised from Sequoia, Index Ventures, and Bezos Expeditions.
Lauren Myrick is the CEO and Co-founder of Found, a San Francisco-based fintech company building the all-in-one financial platform for self-employed workers and small businesses. After eight years at Square - joining as the company's second product manager and eventually running Square Payroll as General Manager - she co-founded Found in 2019 alongside Connor Dunn. The company has raised $125M+ across six rounds (most recently a $50M Series C led by Sequoia Capital in 2024) and now serves 770,000+ small business owners with integrated banking, bookkeeping, invoicing, and tax tools.
Mark Rojas is the Founder & CEO of Proper AI, a San Francisco-based company that has reinvented property accounting by combining human expertise with AI automation. Raised in New York's real estate world and trained as a designer, Rojas channeled a Fine Arts background and a stint at a Sequoia-backed startup into building a company that handles bookkeeping for property managers overseeing hundreds of thousands of units. Proper AI has raised over $17 million in funding and employs 320 people, offering property managers a full outsourced accounting team at roughly 30% less than in-house alternatives.
Pilot is a San Francisco-based finance back-office for startups and small businesses, combining software with U.S.-based accountants to deliver bookkeeping, tax prep, and CFO services. Founded in 2017 by three MIT friends who had sold two prior startups together, it now serves thousands of venture-backed companies and is backed by Sequoia, Index, and Jeff Bezos.
Proper AI is a San Francisco company that pairs machine learning with a global team of accountants to run the books for property managers - everything from rent reconciliation to owner statements - at roughly 30% less than an in-house team.
Swapnil Shinde is the CEO and Co-founder of Zeni, an AI-powered finance operations platform for startups headquartered in Palo Alto. A serial entrepreneur with three company launches and two successful exits - Dhingana (acquired by Rdio) and Mezi (acquired by American Express for ~$150M) - he co-founds every venture with his identical twin brother Snehal. At Zeni, Swapnil leads marketing, sales, and operations while Snehal owns product and tech. The company manages over $1 billion in startup finances monthly, has raised $49.5M in funding, and serves hundreds of venture-backed startups with real-time AI-driven bookkeeping, accounting, and CFO services.
Every is an all-in-one back-office platform for startup founders, bundling free incorporation, business banking, corporate cards, treasury, payroll, HR, benefits, bookkeeping, and taxes into a single dashboard. Founded in 2021 by Rajeev Behera and Barry Peterson and headquartered in San Francisco, the company raised a $22.5M Series A led by Redpoint Ventures in September 2024 to keep replacing the patchwork of tools that consume founders' time.
Sidharth Saxena is the Co-Founder and CEO of Docyt, a Santa Clara-based AI accounting automation platform serving small and medium-sized businesses. An IIT Guwahati industrial design graduate who later earned a master's from Indiana University, he spent years as a UX designer at Oracle and VMware before co-founding Docyt with fellow IIT alumnus Sugam Pandey in 2016. Under his leadership, Docyt has raised $27.2M in total funding - including a $12M pre-Series B in August 2025 - and built its proprietary High Precision Accounting Intelligence (HpAI) engine trained on 128 billion data points across 20+ industry verticals, delivering 90%+ reductions in accounting review time for its clients.
Vanessa Kruze is the founder and CEO of Kruze Consulting, a San Francisco-based accounting and finance firm exclusively serving venture-capital-backed startups. A CPA and Deloitte Tax alum, she launched Kruze in 2012 after working as a startup controller and spotting a gap in the market for specialized, tech-forward financial services for founders. Today, the firm has served 800+ startups that have collectively raised over $15 billion in VC funding, earned seven consecutive Inc 5000 honors, and is known in Silicon Valley as the go-to accounting partner for early- and growth-stage companies.