bookkeeping
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BusinessRocket and the business of what happens next
Filing an LLC is a transaction. Keeping it running is a calendar. BusinessRocket has built its pitch around the paperwork that follows the celebration.
Logan Katz follows the client. The offices follow.
From Ottawa to Toronto to Seaforth, Logan Katz has built its accounting practice around relationships that travel. Its expansion tells one story; its tax-season paperwork tells another.
Crunch’s lesson in scale: keep the accountants close
The UK accounting company pairs software with people who can explain the numbers. Its experiment with outside accountants shows why that second half deserves as much attention as the code.
Keeper Closed the Books. Then It Lost the Name.
Keeper packed the monthly accounting ritual into one ledger-connected workspace. It is now called Double, and the product has grown from a bookkeeper’s dashboard into an AI-assisted close room for firms and finance teams.
Ambrook Found a $59 Million Opportunity Between a Shoebox and NetSuite
The New York fintech spent years learning why farm books break, then discovered its second customer was really five businesses in a cowboy hat. Now 8,000 operators and $59 million in funding are testing whether that niche lesson can travel across the real economy.
Relay vs Found Is Really About Who Touches the Money
Relay organizes access when several people manage several businesses. Found organizes the tax math when one owner is doing nearly everything.
The Accountant Who Decided Bookkeeping Should Feel Like Software
Matt Gardner shut down a traditional CPA practice to rebuild it as Hiline - one team, one bill, and technology that keeps small-business numbers current instead of three weeks late.
H&R Block
H&R Block built a national habit out of one annual deadline. Now the 70-year-old tax company is teaching its storefront network, software and AI to work as one - while trying to earn trust long after April 15.
Cifrato
Cifrato is a Colombian, Y Combinator-backed (W25) startup building an AI accountant for accounting firms and retail businesses across Latin America. Its AI agents run end-to-end accounting workflows - pulling electronic invoices straight from tax authorities like Colombia's DIAN, classifying them, applying taxes, reconciling payments, and pushing accounting-ready data into ERP and POS systems. Founded in 2025 by Juan Pisco and Yerson Cacua, the company reached roughly $1M ARR and processed over a million invoices for 270+ clients within its first year.
Delegasi
Delegasi is an Indonesian fintech startup (Y Combinator S22) building an automated accounting service for small businesses, starting with restaurants and cafes. Owners connect their POS and food-delivery data and upload receipts and bank statements, and Delegasi generates financial statements and tailored business analysis without manual data entry or accounting knowledge. It bills itself as the first virtual financial manager in Indonesia.
RecordBook
RecordBook (also branded Rekord) is a Bengaluru-based, mobile-first no-code workspace that lets small and medium businesses replace paper registers and rigid spreadsheets with flexible tables, custom workflows, roles and team collaboration - all from a phone and in local languages. Founded in 2021 by IIT Kanpur alumnus Abhishek Choudhary and Robbin Singh, it went through Y Combinator's Winter 2022 batch and pitches itself as 'Airtable for the 400 million SMBs' in emerging markets.
Swipe
Swipe is a Hyderabad-based billing and accounting app that lets India's small and medium businesses create GST-compliant invoices in seconds, share them over WhatsApp with instant payment links, and manage inventory, purchases and tax filing from one place. Backed by Y Combinator (S21), it targets the roughly 75 million SMEs that still run on paper ledgers and spreadsheets.
Qoyod - قيود
Qoyod is a Riyadh-based cloud accounting and e-invoicing platform built for the Saudi market. Founded in 2016 by Abdullah AlDayel, it lets small and medium businesses issue invoices, track expenses, manage inventory and stay compliant with ZATCA (Fatoora) e-invoicing rules - without needing formal accounting expertise. It bundles accounting, point-of-sale and tax compliance into one Arabic-first, locally hosted system now used by tens of thousands of Saudi businesses.
Wafeq وافِق
Wafeq is a cloud accounting and e-invoicing platform built for small and medium businesses across Saudi Arabia and the UAE. Founded in 2019 by Nadim Alameddine, it gives SMEs and accounting firms ZATCA- and FTA-compliant invoicing, VAT and corporate tax reporting, payroll, inventory, and 40+ financial reports in one Arabic-and-English interface. The platform processes roughly 2 million invoices worth about $400 million every month and serves more than 10,000 customers, with the vast majority of activity in Saudi Arabia.
Baselane
Baselane is a New York fintech that gives individual real estate investors and landlords a single place to bank, collect rent, and keep their books. Instead of stitching together a legacy bank account, spreadsheets, an accountant, and consumer payment apps, users open property-specific accounts, collect rent by ACH or card, and let AI categorize transactions into tax-ready reports. The company says its 50,000-plus customers move more than $2 billion in annual transactions and save an average of roughly 150 hours and $5,000 a year.
Paro
Paro is a Chicago-based, AI-powered marketplace that connects businesses and accounting firms with vetted fractional finance and accounting experts - from bookkeepers and controllers to fractional CFOs. Founded in 2015, it pairs its proprietary matching algorithms across 60+ industries and 250+ skill sets with data tools and advisory insight, aiming to become the go-to resource for finance and accounting solutions as the profession faces a deepening talent shortage.
Docyt
Docyt is a Santa Clara, California AI company that automates accounting and bookkeeping for small and mid-sized businesses, accounting firms, and multi-location operators. Its platform captures documents, reconciles the general ledger continuously, categorizes transactions, and produces real-time financial reports, layering on top of QuickBooks rather than replacing it. In 2025 the company launched HpAI (High Precision Accounting Intelligence), an accounting-specific AI engine trained on 128 billion accounting data points, with an initial vertical focus on hospitality and hotels. Founded in 2016 by Sid Saxena and Sugam Pandey, Docyt has raised roughly $27.2M to date.
Ignition
Ignition, founded in Sydney in 2013 as Practice Ignition, is a revenue and billing automation platform for accounting firms, bookkeepers, and professional-services businesses. It combines digital proposals, engagement letters, automated invoicing, and integrated payments into one system so firms can win clients, get paid on time, and reduce scope creep. More than 7,500 businesses use Ignition, and customers processed roughly $3.1 billion through the platform in 2025.
HireAthena
HireAthena is a San Francisco back-office-as-a-service company that pairs a remote, mostly work-from-home workforce with workflow software to handle accounting, bookkeeping, payroll, HR, benefits, tax, and fund administration for startups, non-profits, and small and medium businesses. Founded by Kristen Koh Goldstein in 2010 as BackOps, it merged with her workflow-automation company Scalus and relaunched as HireAthena in 2016, carrying a social mission to bring stay-at-home talent - especially mothers - back into the workforce.
Magic
Magic is a San Francisco-founded, remote-first company that matches businesses and busy professionals with dedicated remote assistants backed by an AI layer. Founded in 2015 out of Y Combinator by the team behind Made in Space, it launched as a viral SMS 'text us for anything' concierge service and has since evolved into a platform for full-time and part-time executive, admin, customer-support and bookkeeping assistants, plus an always-on 'Magic 24/7' human-plus-AI service. Every assistant is equipped with Magic AI, an in-browser tool wired to premium models from OpenAI and Anthropic.
Flatfee
Flatfee (flatfeecorp.com) is a Palo Alto-based startup that helps businesses go global without setting up an office in every country. Through a managed marketplace of vetted local vendors, it bundles company formation, trademark and IP registration, bookkeeping, tax and VAT compliance, payroll, HR and e-commerce store setup across 58+ countries into one flat-fee platform. Founded by former international lawyer Ning Zhang, it targets e-commerce sellers, startups and entrepreneurs who need to operate cross-border in compliance without the usual translation, engagement and referral headaches.
doola
doola is a New York-based fintech that helps entrepreneurs anywhere in the world start and run a U.S. business. Its 'Business-in-a-Box' platform bundles LLC and C-Corp formation, EIN registration, U.S. business banking access, bookkeeping, tax filing, compliance and e-commerce analytics into one back office, plus an AI Co-Founder. Founded in 2020 and backed by Y Combinator, doola has served 15,000+ founders across 175+ countries and is pushing agentic company formation directly into tools like ChatGPT, Claude, Replit, Lovable and Vercel.
KeepingCount
KeepingCount is an industry-focused outsourced accounting and bookkeeping platform that takes the finance function off business owners' plates. Founded in 2023 by Jeff Russell and backed by Housatonic Partners, the company is building vertical-specific brands - real estate, construction, e-commerce, vacation rentals, life sciences, consumer products and professional services - staffed by accountants who specialize in each industry rather than the traditional geography-based generalist model. KeepingCount delivers accounting, advisory (CFO/controller), tax and payroll services on platforms like Sage Intacct and QuickBooks Online, managing more than $250 million in annual client revenue.
Arjun Mahadevan
Arjun Mahadevan is the co-founder and CEO of doola, a New York based company that turns the headache of starting a U.S. business into a few clicks. Built after his own frustrating attempt to incorporate a company across borders, doola handles LLC formation, banking, bookkeeping and taxes for founders in more than 175 countries. A Wharton and Penn dual-degree graduate and former Dropbox growth PM, Arjun walked away from a comfortable big-tech job at 24 to build a 'Business-in-a-Box' on the belief that talent is everywhere but opportunity is not. He hosts the 15-Minute Founder podcast and writes a newsletter read by a large weekly audience.
Jerry Connelly
Jerry Connelly is the Chief Executive Officer of KeepingCount, a remote-first outsourced accounting and advisory firm that gives growing small businesses and nonprofits the bookkeeping, reporting, and fractional-CFO horsepower they usually cannot afford to hire in-house. Built around the promise of 'better numbers for growing businesses,' KeepingCount pairs platform technologies like Sage Intacct and QuickBooks Online with hands-on accounting teams serving construction, consumer products, professional services, real estate, life sciences, and vacation-rental clients. Originally headquartered in Boise, Idaho, the company now runs as a distributed organization, and Connelly leads it with a stated emphasis on values - conscientious, disciplined, gracious, integrity, and serving all clients.
Voyager Partners Consultancy Inc.
Voyager Partners Consultancy is a Hyderabad-based professional services firm that bills itself as a 'growth acceleration partner' for medium and large businesses. It bundles four offerings under one roof: onshore/offshore IT and finance staffing, transaction risk advisory (fundraising, M&A, restructuring), technology/ITES implementation (SAP, cloud, automation, analytics), and corporate support services (incorporation, bookkeeping, tax compliance). Founded in 2021 and led by Neeraj Jha, the firm operates from offices in India, the USA, UAE and Singapore and says it has served 100+ companies and placed 1,000+ professionals.
Xero
Xero is a cloud-based accounting software company founded in Wellington, New Zealand in 2006. It serves more than 4.4 million subscribers - mostly small businesses and the accountants and bookkeepers who advise them - across New Zealand, Australia, the UK, the US and beyond. Xero connects bank feeds, invoicing, payroll, expense tracking and a marketplace of thousands of third-party apps into a single real-time platform, and reported NZ$2.1 billion in revenue in FY25.
Found
Found is a San Francisco-based financial technology company that bundles business banking, automated bookkeeping, and tax tools into a single platform for self-employed Americans. Founded in 2019 by ex-Square executives Lauren Myrick and Connor Dunn, Found pairs an FDIC-insured business checking account (via Lead Bank) with real-time tax estimates, automatic expense categorization, invoicing, and quarterly tax payments - aimed at the 64 million Americans who work for themselves.
Jessica McKellar
Jessica McKellar is the CEO of Pilot.com, the largest accounting firm for startups in the US, which she co-founded in 2017 alongside longtime collaborators Waseem Daher and Jeff Arnold. A MIT computer science alumna, she previously co-founded Zulip (acquired by Dropbox) and served as Director of Engineering at Dropbox. Beyond building companies, she has been a transformative force in the Python open source community, growing Boston's Python user group to the world's largest, and teaching Python inside San Quentin State Prison. Pilot reached unicorn status in 2021 with a $1.2B valuation and over $222M raised from Sequoia, Index Ventures, and Bezos Expeditions.
Lauren Myrick
Lauren Myrick is the CEO and Co-founder of Found, a San Francisco-based fintech company building the all-in-one financial platform for self-employed workers and small businesses. After eight years at Square - joining as the company's second product manager and eventually running Square Payroll as General Manager - she co-founded Found in 2019 alongside Connor Dunn. The company has raised $125M+ across six rounds (most recently a $50M Series C led by Sequoia Capital in 2024) and now serves 770,000+ small business owners with integrated banking, bookkeeping, invoicing, and tax tools.