revenue-orchestration
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The Billion-User Business You Never See When You Press Play
Evergent sits between the play button and the payment rail, quietly deciding who gets access, what they owe and which offer might keep them from leaving. Its pitch to media and telecom operators is simple: modernize the money layer without detonating the old stack.
Tracey Weinberg Wants Telecom to Stop Treating Payments Like Plumbing
After years marketing the machinery behind digital commerce, the Vesta executive has a blunt thesis: approval rates deserve the same attention as customer acquisition. A single percentage point can be worth $300,000 a year to a 100,000-subscriber operator.
Salesloft Wants To Tell Sellers Exactly What To Do Next
The Atlanta company retired the old sales cadence and replaced it with Conductor AI, an engine that ranks every rep's next move in real time. It is the clearest bet yet that revenue work becomes a prioritized list, not a guessing game.
Salesloft
How an Atlanta software company turned the daily grind of sales outreach into a category - and bet its next chapter on AI that tells sellers what to do next.
LeanData
LeanData is a Santa Clara-based B2B software company that builds an Intelligent Go-to-Market Orchestration platform on top of Salesforce. It ingests buyer signals from across a company's revenue stack, matches leads to accounts, routes them to the right rep, enforces SLAs, schedules meetings, and automates the connective workflows between marketing, sales, and customer success. Founded in 2012 by Evan Liang and Kelvin Cheung, LeanData pioneered the lead-to-account matching and routing category and is used by more than 1,000 organizations, including Uber, Snowflake, Shopify, and Palo Alto Networks.
Warmly,
Warmly, is a San Francisco-based AI revenue orchestration platform built for SMB sales teams. It identifies anonymous website visitors at the person level, aggregates real-time buyer intent signals from multiple sources, and deploys AI agents to orchestrate personalized outreach across email, LinkedIn, and ads - all within seconds of a prospect showing interest. Founded in 2020 by four ex-Google engineers and backed by Felicis, NFX, and RTP Global with $21.5M raised, Warmly, turns the classic problem of 'who is on my website?' into a fully automated pipeline generation engine.
Katy Keim
Katy Keim is the Chief Executive Officer of LeanData, the leading revenue orchestration platform trusted by over 1,000 B2B companies. A marketing and go-to-market veteran with 20+ years across enterprise SaaS, she previously served as CMO of Lithium Technologies and CEO of LQ Digital before joining LeanData's board in 2021 and stepping into the CEO role in July 2025. Katy holds degrees from the University of Virginia (History) and Northwestern's Kellogg School of Management (MBA, Marketing & Entrepreneurship), and has been recognized as an Inspirational Woman in Tech by We Are Tech Women.
Maximus Greenwald
Maximus Greenwald is the co-founder and CEO of Warmly, an AI-powered revenue orchestration platform that helps B2B companies identify, prioritize, and engage high-intent buyers in real time. A Princeton CS & Public Policy grad and ex-Google PM (where he helped build the famous 'Where's Waldo' Google Maps Easter egg), Max survived seven major pivots over five years to turn Warmly into a signal-based selling category leader with $3M+ ARR and $21.5M in total funding. Known for his mantra 'slope over y-intercept' and his 'Purple Cow' series on remarkable entrepreneurs, he is one of the most candid voices on the realities of finding product-market fit.