The warm machine that
knows who's watching

Your website already has a sales problem. Warmly, fixed it.

Picture a Tuesday morning at a mid-size software company. Someone at a target account just spent eleven minutes on the pricing page. They clicked through the case studies. They hovered over the "Request Demo" button twice - then left without filling in the form. In the old world, that visit is a ghost. In a world with Warmly,, it's a name, a job title, a LinkedIn profile, three intent signals, and a personalized email sequence - all assembled and dispatched before the visitor hits the parking lot.

That's the bet Warmly, is making. Not that sales teams need more tools, but that they need fewer humans doing the mechanical parts of sales and one platform doing it faster than any human could.

Cold outreach is broken. So is warm outreach, apparently.

B2B sales has a timing problem. Companies pour money into demand generation - content, ads, SEO, events - to get the right people to show up at the digital front door. Then those people arrive, browse, and leave. The sales team gets a weekly analytics report with a bounce rate. That's it.

The irony is that the moment of highest intent - when a buyer is actively evaluating solutions - is precisely when most sales processes are flying blind. By the time an SDR follows up on a form submission three days later, the prospect has already picked a shortlist. The window was Tuesday at 10 a.m. The outreach arrived Thursday afternoon.

Warmly,'s founders saw this as a structural failure, not a hustle failure. The solution wasn't hiring more SDRs. It was building a system that could detect intent in real time and act on it immediately, at scale.

Four ex-Google engineers walk out of Big Tech to build a warmer internet

In 2020, Max Greenwald, Carina Boo, Alan Zhao, and Val Yermakova left Google to start Warmly, with an unusual thesis: that the problem with B2B sales wasn't the salespeople - it was the information lag. They had spent years at a company with more data than anyone in history, and they knew that real-time information changes decisions. The question was whether they could bring that same intelligence to SMB revenue teams that couldn't afford a Google-sized data infrastructure.

The timing was either terrible or perfect, depending on how you count. COVID made in-person sales impossible. Remote work made website traffic the only reliable signal. And a generation of SDRs was burning out on cold call quotas. Warmly, launched into the gap.

All four founders were named Forbes 30 Under 30 honorees. Greenwald also runs IgniteSTEM, a nonprofit, and previously interned at the FTC's Cyber Security department - which, in retrospect, means the man running a de-anonymization company once worked on online privacy regulation. He's aware of the irony.

Three AI agents. One pipeline. Zero SDRs required (optional).

Warmly,'s platform runs on three interconnected AI agents that handle inbound, outbound, and data - the three jobs that used to require a full revenue team to coordinate manually. The agents don't sleep, don't forget to follow up, and don't have bad days after a long string of rejections.

The whole pipeline - identification, enrichment, scoring, engagement - completes in under 3 seconds. That's not a marketing claim; it's an engineering constraint they've baked into the architecture.

300 customers, 9 million visits, and one very good case study

The most direct evidence that Warmly, works is StraightIn, a B2B company that started using the platform and closed two $10,000 deals within two weeks - both sourced from visitors the team wouldn't have known existed. That's not an anomaly. It's the use case the product was built for.

Broader numbers: 300+ customers across industries including Arc, Kandji, New Relic, Cyberhaven, and CircleCI. The platform processes over 9 million website visits every month. A Supaglue integration partnership helped Warmly, scale CRM integrations to 100+ customers in under six months - the kind of velocity that's hard to fake.

The investor list reads like a who's-who of B2B SaaS bets: Felicis (Canva, Twitch, Credit Karma), NFX (Lyft, Trulia, Faire), Zoom Ventures (the people who built the platform remote sales runs on), and F-Prime Capital. Fifteen investors in total. They're not confused about what Warmly, is trying to do.

Things worth knowing

• Ranked #1 AI tool for person-level website de-anonymization by ColdIQ analyst report
• $1M ARR hit in under one year from initial raise
• $3M ARR and 300+ customers by end of 2024
• End-to-end pipeline (identify, enrich, score, engage) in under 3 seconds
• All four co-founders named Forbes 30 Under 30 honorees
• Distributed team across 6 continents, headquartered in San Francisco
• 15 investors backing the company including Felicis and Zoom Ventures
• CRM integrations scaled to 100+ customers in under 6 months via Supaglue partnership

Spread a cycle of warmth. Yes, literally.

Warmly,'s stated mission is to "spread a cycle of warmth to the world." That's not corporate boilerplate - it's the product thesis made explicit. The company believes cold outreach creates bad experiences for buyers and sellers alike. The alternative isn't just better targeting; it's outreach that arrives at the right moment, with the right context, from a company that already knows something useful about you. Warmth, in other words, is a feature.

The bigger bet is about market structure. Enterprise companies - Salesforce, 6sense, Demandbase - have sold revenue intelligence tools to Fortune 500 procurement committees for years. Warmly, is building the same capability for a sales team of five. The SMB market for AI-powered sales tools is enormous and largely untouched by the platforms that require six-figure contracts and eighteen-month implementations.

Whether that bet pays off at scale remains the open question. But the trajectory - $1M to $3M ARR, 0 to 300+ customers, Seed to Series A+ - suggests the market exists and the product works. The goal for 2025 is to triple ARR again. If they pull it off, the "warmth" metaphor will have made a lot of money.

Back to Tuesday. Different outcome.

That prospect who spent eleven minutes on the pricing page? In 2023, they left without a trace. In 2025, with Warmly, running, the story ends differently. The platform identifies them within seconds - name, title, company, LinkedIn profile. It checks the account against the ICP criteria. It surfaces three intent signals: they've been reading competitor review pages, their company posted a job for a sales operations manager last week, and they visited your pricing page twice in four days.

The AI Outbound Agent assembles a personalized email that references the product's core value prop - not a generic blast, a message calibrated to their role and their company's likely use case. It goes out within minutes of their visit. The LinkedIn connection request follows the next morning. The following week, they're on a demo call.

That's not a hypothetical. It's the architecture Warmly, has built, tested with 300 companies, and keeps making faster. The warmth was always there. Warmly, just figured out how to automate it.