Tagged Content
Everything on the platform tagged with account-based-marketing.
Marissa Dacay is the Global Vice President of Enterprise Marketing at Adobe, where she leads demand generation, account-based marketing, and AI-driven marketing innovation across Adobe's enterprise portfolio. With 17+ years of experience spanning digital marketing, events, content, operations, and analytics - plus a distinctive three-year detour into HR leadership - she brings an unusually broad perspective to building high-performing marketing organizations. Based in San Francisco, she is known for bold decision-making, trust-first leadership, and a data-meets-creativity approach that has delivered double-digit annual growth.
Matthew Mullin is VP of Demand Generation at Cloudflare, the connectivity cloud and internet infrastructure company protecting millions of websites worldwide. Based in San Francisco, he leads pipeline creation strategy and buyer-centric demand programs for one of the most influential companies in global network security. Before Cloudflare, he spent over six years at Tenable building a marketing operations function from scratch, growing the team from 2 to 15+ professionals, winning a 2022 B2B Innovator Award from Demand Gen Report, and delivering a 40% pipeline increase through precision demand marketing. He is a self-described Boston sports fanatic transplanted to the Bay Area.
Sarah Kennedy Ellis is Vice President of Global Marketing at Google Cloud and Google Workspace, where she leads demand generation, account-based marketing, and digital strategy for two of Google's fastest-growing enterprise businesses. A two-decade veteran of B2B tech marketing, she previously served as CMO at Marketo - orchestrating its $4.75 billion acquisition by Adobe in 2018 - and then led a 400-person global marketing organization at Adobe Experience Cloud. At Google, she has been central to repositioning Google Cloud as 'the first choice in AI,' helping grow the business from a $12 billion to over $39 billion run rate.
Warmly, is a San Francisco-based AI revenue orchestration platform built for SMB sales teams. It identifies anonymous website visitors at the person level, aggregates real-time buyer intent signals from multiple sources, and deploys AI agents to orchestrate personalized outreach across email, LinkedIn, and ads - all within seconds of a prospect showing interest. Founded in 2020 by four ex-Google engineers and backed by Felicis, NFX, and RTP Global with $21.5M raised, Warmly, turns the classic problem of 'who is on my website?' into a fully automated pipeline generation engine.
Gabe Rogol is CEO of Demandbase, the leading B2B go-to-market platform he joined in 2012 and has helped scale past $200 million in annual revenue. An unlikely tech executive with a Brown University degree in Comparative Literature and Russian, he rose from VP of Sales to Chief Revenue Officer before taking the top job in 2019. Under his leadership Demandbase has become a Gartner Magic Quadrant Leader in account-based marketing, launched Agentbase (AI agents built on AWS), and achieved back-to-back years of profitability - proof that measured, account-focused GTM beats spray-and-pray every time.

Mark Godley is the CEO of LeadGenius, a Berkeley-based B2B data intelligence platform that combines AI with human computation to deliver precision contact data for enterprise go-to-market teams. A self-described C-suite startup junkie with 30 years of SaaS expertise, Godley joined LeadGenius in 2017 — first as President, then stepping into the CEO role — and has driven the company's pivot from a service-heavy model to a scalable SaaS platform serving 400+ enterprise customers across 42 countries including Google, Microsoft, Amazon, IBM, and Autodesk. Under his leadership, LeadGenius has distinguished itself as the first crowdsourcing company to set a minimum wage tied to the cost of living in each country of operation, building a global decentralized workforce of data researchers while remaining GDPR and CCPA compliant.
Katy Keim is the Chief Executive Officer of LeanData, the leading revenue orchestration platform trusted by over 1,000 B2B companies. A marketing and go-to-market veteran with 20+ years across enterprise SaaS, she previously served as CMO of Lithium Technologies and CEO of LQ Digital before joining LeanData's board in 2021 and stepping into the CEO role in July 2025. Katy holds degrees from the University of Virginia (History) and Northwestern's Kellogg School of Management (MBA, Marketing & Entrepreneurship), and has been recognized as an Inspirational Woman in Tech by We Are Tech Women.
Jonathan Spier is a serial entrepreneur and CEO with 20+ years of experience building AI-driven B2B technology companies. He currently leads Rev Intelligence (formerly LeadCrunch), a San Diego-based platform that uses exegraphics and machine learning to help enterprise sales teams identify and prioritize their best-fit accounts - claiming 3x higher win rates and 50% faster sales cycles. Previously, he co-founded NetBase, a natural language processing pioneer that became the category leader in social media analytics before its acquisition and rebrand as NetBaseQuid. He holds a BS in Computer Science from UC Berkeley and an MBA from Harvard Business School, and has shepherded companies from founding through tens of millions in revenue.

Sangram Vajre is the co-founder and CEO of GTM Partners, the only analyst firm exclusively focused on go-to-market strategy for B2B SaaS companies. Before that, he co-founded Terminus (2014), the platform that defined the account-based marketing software category, and served as CMO at Pardot through its $2.5B acquisition by Salesforce. A WSJ and USA Today bestselling author of three books, host of the 900-episode FlipMyFunnel podcast, and curator of the GTMonday newsletter with 175,000+ subscribers, Vajre is one of the most influential voices in B2B marketing. An immigrant from Nagpur, India who arrived in the U.S. with $350, he became an American citizen in late 2024 after 22 years in the country.