revenue-orchestration
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Tracey Weinberg Wants Telecom to Stop Treating Payments Like Plumbing
After years marketing the machinery behind digital commerce, the Vesta executive has a blunt thesis: approval rates deserve the same attention as customer acquisition. A single percentage point can be worth $300,000 a year to a 100,000-subscriber operator.
Katy Keim
Katy Keim is the Chief Executive Officer of LeanData, the leading revenue orchestration platform trusted by over 1,000 B2B companies. A marketing and go-to-market veteran with 20+ years across enterprise SaaS, she previously served as CMO of Lithium Technologies and CEO of LQ Digital before joining LeanData's board in 2021 and stepping into the CEO role in July 2025. Katy holds degrees from the University of Virginia (History) and Northwestern's Kellogg School of Management (MBA, Marketing & Entrepreneurship), and has been recognized as an Inspirational Woman in Tech by We Are Tech Women.
Maximus Greenwald
Maximus Greenwald is the co-founder and CEO of Warmly, an AI-powered revenue orchestration platform that helps B2B companies identify, prioritize, and engage high-intent buyers in real time. A Princeton CS & Public Policy grad and ex-Google PM (where he helped build the famous 'Where's Waldo' Google Maps Easter egg), Max survived seven major pivots over five years to turn Warmly into a signal-based selling category leader with $3M+ ARR and $21.5M in total funding. Known for his mantra 'slope over y-intercept' and his 'Purple Cow' series on remarkable entrepreneurs, he is one of the most candid voices on the realities of finding product-market fit.