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Founder · Executive · Operator

Nelson Jones

Nelson Jones is the co-founder and CEO of Kular, a London-based AI lead generation platform that only charges customers when it delivers actual sales leads. An Oxford law graduate who started building businesses before he finished his degree, Nelson moved from legal-sector sales at Luminance into Entrepreneur First, where he met co-founder Saaras Mehan in the LD16 cohort. The pair launched in 2021, went through Y Combinator's Winter 2022 batch, and pivoted from an AI business-development tool for law firms into Kular, which today generates leads for over 1,000 companies via email, LinkedIn, and AI voice notes. Kular's signature bet is radical alignment: pay only for results.

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