sudshare
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Poplin
Poplin is a nationwide app-based laundry marketplace that connects households with vetted, background-checked local 'Laundry Pros' who pick up, wash, dry, fold, and return laundry - typically within 24 hours - for about $1 per pound with free pickup and delivery. Founded in 2018 as SudShare by father-and-son duo Mort and Nachshon Fertel, the company rebranded to Poplin in 2023 and now spans 500+ cities and 8,000+ zip codes, powered by a network of over 100,000 independent Laundry Pros who work from home using their own washers and dryers.
Mort Fertel
Mort Fertel is the co-founder and CEO of Poplin (formerly SudShare), a nationwide peer-to-peer marketplace often called the 'Uber for laundry,' which connects customers with independent Laundry Pros across 500+ markets and 8,000 zip codes. Before laundry, he spent two decades as a globally known relationship expert and author of the Marriage Fitness system, used by millions in marital crisis and the subject of the documentary 'Back from the Brink.' He started Poplin in 2018 alongside his teenage triplet sons after his wife, drowning in laundry for their five kids, asked why she was still washing clothes like her grandmother.